NBA: Start the water cooler and reach the Hall of Fame

After Li Kaiming won the best player in the first week of the game with a crushing attitude, Hongxing Erke also released a new generation of Kaiming Wizards color matching boots.

In fact, as early as when Li Kaiming played the 76ers, the sneakers on his feet attracted the attention of many sneaker collectors and enthusiasts, mainly because Li Kaiming had never seen this pair of shoes on the market!

During the game, some forums dedicated to collecting sneakers have already started discussing what series of shoes Li Kaiming is wearing.

Some people said that Li Kaiming endorsed the new brand. This is Nike's signature sneaker for Li Kaiming, but it was quickly denied by those Leeuwenhoek.

Because after someone zoomed in on the screenshot of the video, he found that the sneakers on Li Kaiming's feet had a not-so-obvious logo, which was the familiar Hongxin Erke logo.

It's just that this time the logo is not as obvious as the color scheme of the last champion, but it is integrated with the whole shoe and becomes a part of the shape of the sneaker.

So the answer is obvious, Li Kaiming must be wearing Hongxin Erke's new sneakers.

But these guys who are obsessed with sneakers did not stop there, and many people began to inquire about the origin of this sneaker.

Because the design of this pair of "Kaming Generation" boots with the color scheme of the Wizards is much more eye-catching than other current sneakers. In recent years, the sneakers of most stars have been developing in a more and more fancy direction, as if The sneaker designer accidentally knocked over the paint box when drawing the design sample.

Although most fans will buy it because of the star itself, they are actually very cold about this design in their hearts.

On the contrary, it is Li Kaiming's signature shoes, which take this simple and natural style, which makes many sneaker lovers shine. Even some fans who usually don't pay much attention to sneakers have noticed Li Kaiming's sneakers on the court, and then sighed "This is What shoes, they look so good!"

In Li Kaiming's first generation of signature boots, the first color scheme of the champion has not yet achieved such an eye-catching effect. Therefore, the fact that the color scheme of the first champion can be sold like this is largely due to Li Kaiming's credit.

Taking advantage of Li Kaiming's outstanding performance during that time period, Hongxin Erke shipped frantically and made a lot of money.

And the release of the Wizards' color scheme this time, I don't know if Hongxin Erke did it on purpose, and it happened to be just in time for the NBA to announce the Player of the Week and Rookie of the Week for the first week.

The news that Li Kaiming won the best player in the Eastern Conference in his first week in the NBA caused an uproar among the fans in Huaguo!

No one thought that there would be a man of yellow race who showed such great strength as soon as he entered the NBA. Even the evening sports news of the Huaguo Sports Channel broadcast the news that Li Kaiming won the first week of the new season. News on the best players in the East.

So the news quickly spread throughout the country. So far, the name Li Kaiming is as well-known among Chinese fans as Yi Jianlian...

In this context, Hongxin Erke distributed goods at all levels of offline channels at the same time across the country, and released a message on the official website, "Li Kaiming's signature combat boots Kaiming Generation Wizards color matching is officially released! New color matching, new design, new craftsmanship !"

As soon as this news came out, Hongxin Erke flagship stores in major cities quickly became the places with the largest traffic in the entire shopping malls and pedestrian streets.

The middle school student fans who went shopping saw the poster of Li Kaiming hanging in front of the Hongxin Erke flagship store, and immediately went home and took out the money they had saved to buy the game console, and then walked out of the store with a pair of Kaiming’s Wizards color schemes contentedly .

The office workers who haven't played sports for a long time also bought a pair of Li Kaiming's new combat boots, and called a group of brothers who haven't played together for a long time to sweat on the court.

The best-selling place for this sneaker is still near the university town, because in the university cafeteria, almost every Wizards game is broadcast live, just in time for the students to have lunch.

Therefore, Li Kaiming is very well-known among the college students in Huaguo!

When Li Kaiming's new pair of boots with full of features and comfortable on the feet was released, the Hongxin Erke store next to the university was almost wiped out overnight!

Instead, when walking on the university campus, every time you meet more than a dozen people, there will always be a young man wearing a brand-new Kaiming Generation Wizards color scheme, walking in the school with his head held high, and imitating Li Kaiming's movements from time to time. A fadeaway jumper!

As for the basketball court, there are even more people wearing Li Kaiming's boots. Among the ten people, one wears the color of the Wizards, and the other wears the color of the champion, and the latter has to look at the former with envy...

I'm afraid Li Kaiming himself never imagined that his sneakers can sell so well in Huaguo!

However, there are traces to follow. There are three reasons why his sneakers sell well.

One is that his popularity in China has risen, and because he is [-]% Chinese, the Chinese fans have a very strong sense of identity with him, only a little weaker than Yi Jianlian, who was born and bred in China. In addition to the huge market in China, it is also true that he sells well. very normal.

The second point is the brand effect of Hongxin Erke. Hongxin Erke is a local company born and bred in Huaguo. It is a completely domestic brand. For the better, no longer think that domestic products are synonymous with inferior and cheap products as before.

The third point is actually the most important, and that is the price. Hongxin Erke has set a very strict price for the first generation of Kaiming. After a long period of market research, it finally set a price of 299.

Although this 299 is considered a lot of money for the vast majority of Chinese people today, if this price corresponds to a player boots that has killed the Quartet in the NBA, it will not be expensive in any way. It sounds a bit cheap.

Especially compared with foreign brands such as Nike and Adivon, which cost upwards of 500, this 299 is even a bit cheap.

The price advantage is actually the biggest reason why the Kaiming generation can be sold so well. Only when most fans can afford it will people buy it.

Of course, in addition to the domestic market in Huaguo, Hongxin Erke will not give up the overseas market, especially after Li Kaiming's explosive performance, if he does not take the opportunity to take a share in the huge American sneaker market, No matter how you look at it, it is not Hongxin Erke's style.

America’s sneaker collectors didn’t have to wait long, and soon Hongxin Erke opened America’s first offline sales store in New York, and prepared nearly 5 pairs of the latest Kaiming. The first generation entered the American sneaker market in a very domineering way.

Hongxin Erke's prepared operation caught Naike and Adi Wang by surprise.

In addition to offline stores, Hongxin Erke also opened an online store by taking advantage of the convenience of American online shopping.

Both online and offline are blooming, and this gorgeous co-produced drama soon ushered in a climax, and all 5 pairs of the first generation of Kaiming were sold out within one day!

This is not over, because later some fans who did not grab the sneakers discovered that some scalpers even snatched the Kaiming generation and sold it online. The listed price was twice the price of the official store, which was even more surprising. What's jaw-dropping is that the scalper shoes, which were twice the selling price, were sold out after being discovered.

The scalper who sells shoes has already fainted in the toilet.

For his grandma's, he thought the price was high enough, but he didn't expect it to be lower!

Rounding up equals a loss of [-] million!

It wasn't until this time that Naike and Adi Wang, who were stunned by Hongxin Erke's thunderous action, realized that they immediately started doing market research and called an emergency meeting of the company's top management.

The companies on the other side have killed our lair. If we don’t fight back, our lair will almost disappear!