Careless!I made the beautiful CEO fall for me

Yanbei Kanghe Hospital.

A top private hospital.

Lu Ming and Xia Yusheng came to the hospital and finally met Song Jiawen who was hospitalized.

At this moment, Song Jiawen was lying on the bed with two assistants beside him.

"Miss Xia, you are here!"

When the two assistants saw Xia Yusheng, they stood up respectfully.

These two assistants were 24-hour personal assistants, responsible for Song Jiawen's daily necessities, so they naturally knew Xia Yusheng.

"Ah."

Xia Yusheng nodded at them, then walked to the hospital bed: "Mom, what's wrong with you?"

"Hi, was it your dad who called you?"

Song Jiawen was lying on the hospital bed, his mental state was good.

"Ah."

"This old guy, I just have high blood pressure. I won't let him tell you or listen to me."

Song Jiawen was a little helpless.

Xia Yusheng breathed a sigh of relief when she heard that her mother only had high blood pressure.

"Lu Ming is here too!"

"Aunt Song."

Lu Ming walked closer and said hello.

Song Jiawen pointed to the chair next to him and said, "Sit down!"

Then Xia Yusheng asked: "Mom, why do you have high blood pressure? Are you getting angry again?"

"It's just a matter of the company, I'm a little anxious."

Song Jiawen talked about the company.

It turns out that there was a morning meeting this morning, which mainly talked about the hotel's business situation in the second half of the year.

However, according to reports and data collected from hotels in various places, the operating conditions of Yunding Hotel are very bad.

In the second half of the year, hotels in various places not only failed to make a profit, but actually suffered losses.

Song Jiawen suddenly became anxious.

The chain hotel industry has indeed been in bad shape in the past two years.

However, hotels in various places are experiencing losses. If this continues, it will be fatal for Yunding Group.

If there is no reform, Yunding Hotel may not be able to gain a foothold in the market.

Song Jiawen said: "In recent years, domestic hotel companies have been involved in involution, and foreign hotel giants have also entered the domestic market. The market competition is fierce."

"Also, many young people now travel and choose homestays."

"Shengsheng, Lu Ming, you are all young people, what do you think should be done to change the current hotel?"

Xia Yusheng was not good at hotel management, so she didn't give any suggestions.

Lu Ming, on the other hand, was listening and suddenly had a bold idea in his mind.

Lu Ming said: "Aunt Song, I don't know much about hotel management, but I do have some bold ideas."

"tell me the story."

Song Jiawen looked curious.

Lu Ming began to speak.

"Aunt Song, currently many traditional industries need to be integrated with the Internet to achieve breakthroughs, such as many tourism, clothing, and industries."

"As for hotels, as a physical industry, the current main integration is to launch services such as online ordering."

"But I feel like these services are not enough."

"It's not nearly enough even for today's young people."

"If hotels want to develop, they must naturally turn their targets to young people, because they are the key to the hotel's future development."

"Aunt Song, let me ask you, what are young people's favorite thing now?"

When Lu Ming asked Song Jiawen, he started to think.

Song Jiawen said: "Today's young people like to chase stars, play mobile games, play script-killing, use Douyin, and engage in self-media."

"Yes."

Lu Ming said: "The most popular thing right now is short video. You see, online live broadcasts are very popular and have begun to surpass the traditional online shopping model."

"Lu Ming, do you mean that the hotel also hosts live broadcasts?"

Song Jiawen asked tentatively.

Lu Ming said: "This is just a link."

"The first step is to let the hotel join new media like Douyin and create an official account. You see, many companies now have official new media accounts."

"What is the main purpose of the official account? The first task is naturally to build a brand, so we will shift the focus to branding."

"So now building a brand is the key point."

"Currently young people like to use TikTok, watch young ladies, and watch handsome guys."

"I think we can start from here and Yunding Hotel can cultivate some of its own image anchors."

"First of all, the selection of anchors can be divided into two categories, one is beautiful anchors, and the other is handsome anchors."

"We need to train these anchors to become the hotel's image spokespersons and bind them to the hotel brand. When everyone sees them, they will think of Yunding Hotel."

"Then the key is to create a host. The woman must not be coquettish, and the man must not be effeminate."

"Let the public see that Yunding Hotel has high standards of national traditional aesthetics."

"For example, a female anchor is bright and majestic, has traditional Chinese maternal aesthetics, has a round face, a soft and plump body, and has the gentleness and elegance of traditional aesthetics."

"Male anchors are required to have straight facial lines, thick eyebrows and big eyes, strong muscles, and show traditional male masculinity."

"The summary is that men have masculine qualities and women have feminine qualities."

After hearing Lu Ming's description, Song Jiawen didn't know whether the so-called method of cultivating anchors and building a brand would work.

But what Lu Ming just said, Song Jiawen is very satisfied with the aesthetics of men and women. This is China's orthodox aesthetics.

Nowadays, some of the aesthetics of young people have gone astray due to the impact of the West and the Korean Wave.

"What about the second step?"

Song Jiawen asked impatiently.

Lu Ming continued.

"The second step is naturally to create traffic exposure. There are several ways here."

"Be the first to seize the hot spots and shoot more videos of beautiful girls and handsome guys, such as hot dancing videos."

"Second, you can focus on shooting some hotel-themed short dramas."

"Third, a dedicated anchor can invite Douyin influencers to stay in the hotel for free to publish and promote the experience of staying in the hotel."

Of course, there are third and fourth steps later, Lu Ming talked endlessly.

After listening to Lu Ming's suggestion, Song Jiawen thought he could give it a try.

"Lu Ming, thank you for your suggestion. I will have someone do this right now."

Xia Yusheng was shocked. It was incredible that her mother would listen to Lu Ming's advice.

While they were chatting here, unexpectedly another person walked into the ward. It was none other than Xia Hongyuan, Xia Yusheng's younger brother.

"Huh? Xia Hongyuan, aren't you abroad? Have you been on vacation for so long?"

Xia Yusheng looked surprised.

Song Jiawen said angrily: "He went to a shitty school. He wasn't on vacation. He was expelled from school and only returned to China!"

"what?"

This time, not only Xia Yusheng, but also Lu Ming were shocked.

Xia Hongyuan smiled awkwardly, walked to the hospital bed and said, "Mom, I've already come to the hospital to see you, why are you exposing my past?"

"What's wrong? Your dad already knows about this, and he still wants to hide it from your sister?"

Song Jiawen glared at him.