Reborn at 70 and living a good life with his biological mother

The next day, it was still full of people.

Many people came here for the lucky draw. I heard that someone bought clothes and took home a 1000 yuan jade bracelet. Many people who came to try their luck came early in the morning to wait.

For a time, the number of people paying attention to the lottery was far greater than the number of people paying attention to the quality and quality of the clothing.

After three days of activities, Nianyi Fashion is crowded almost every day, and people waiting in line are far away.

After the event, what Yang Guo and others were most worried about was the sudden decrease in popularity. Unexpectedly, there were still many people coming.

Because compared to the clothing and quality of other stores, Nianyi's fashionable styles are novel, and the fabrics are extremely popular today.

There is another reason: Nianyi Fashion's advertisements were placed on a large scale throughout the city, making the brand instantly a household name.

Originally, everyone paid special attention to privately owned factories, but the highly publicized lucky draw event during the three-day fashion concept made the company even more famous.

Yang Guo chose newspapers and radios with the widest audience. This time he spent a lot of money and chose the prime time of radio to place advertisements. The newspapers also chose an entire page for advertisements.

In the advertisement, the focus is on their brand's excellent workmanship and fashionable clothing styles, making it a must-have high-end product for women.

Many women follow the trend and buy whatever others buy. They always feel that they should have something that others have.

However, the quality of Nianyi Fashion is really good. Everyone who has bought it says it is good and I don’t regret buying it.

The price is actually not unacceptable. The main reason is that their after-sales service is good. They will not be responsible for any problems after you leave the store. If there are any problems, they can be dealt with in time. The service attitude gives people a sense of security.

Some customers who have bought clothes and feel they like them very much will also take the initiative to recommend them to relatives and friends. In this way, word of mouth spreads, and having a piece of fashionable women's clothing has become a standard for women in Beijing, and it has become very popular. .

For a time, Nianyi's women's clothing sold like crazy.

Everyone flocked into the women's clothing store and rushed to buy.

About half a month later, the enthusiasm for this purchase has not diminished, but has intensified.

As for the people who buy clothes, in addition to the locals in Beijing, there are actually many outsiders.

The garment factories were all working overtime, and with Shen Niannian in charge of the processing factory, Yang Guo wasn't worried at all.

He spent the whole time in the store, supervising the situation in the store.

I'm also afraid that something might go wrong in the store if there are too many people.

Seeing more and more people coming to buy clothes and the inventory getting less and less, Yang Guo was so anxious that he had to go to the clothing factory every day to rush the production progress.

In order to keep up with the progress, the garment factory workers worked three shifts for two months in a row. Everyone was very tired, but when they received generous bonuses at the end of the year, everyone was extremely happy.

As long as they work hard, they can earn money. This is the purpose of their work.

Instead of eating from a big pot like in the past, getting the same salary no matter how much you work, which can't mobilize the enthusiasm at all.

The sales of women's clothing were so good that not only people from Beijing and surrounding cities came to buy, but also people from the south who were doing women's clothing business came to inspect.

When Yang Guo found out that there were southerners coming to inspect, he was very happy at first.

Their willingness to come shows that the women's clothing business has been affirmed.

Their brand has also gained influence.

But soon he became uneasy again. Someone came to investigate whether they were going to start competing with them for the women's clothing market.

When he met Lin Wanyi again, Yang Guo told her all these concerns.

Lin Wanyi didn't pay much attention, and in turn advised Yang Guo not to take it too seriously.

Those southerners who come to inspect will definitely go back and sell it, so it will not affect the Beijing market.

What we need to worry about most at the moment are those local colleagues who come to inspect.

There are many colleagues from the local area who come to inspect. Of course, they don’t blatantly come over and say they want to inspect. They all pretend to be customers buying clothes and come to the store to take a look.

Generally, these are easy to identify, so I will ask the clerk in detail, wanting to know everything from the production process.

Of course the shop assistants don't know this, they are only responsible for selling goods.

The clerk reported this problem to Yang Guo, and Yang Guo told her to ignore it and let them take care of it.

But in fact, he told Lin Wanyi about the situation as soon as he got home. He said he was not worried, but in his heart he was worried that these competitors would pirate their clothes and compete with them for the market.

"If someone wants to steal it, there's nothing we can do about it."

"Then... don't care? Let's let everyone in the market follow suit and sell the same style as us?"

Lin Wanyi shook his head.

"It's not that we don't care. You forgot that we have a trademark. If we really go too far, we can also call the police to deal with it. But in fact, our more important task right now is that it is about to enter late autumn, and the current styles will soon be replaced. If they are eliminated, whoever wears these thin clothes in the winter will have no time to sell them even if they imitate them now. We must also speed up the production of down jackets."

Early bird gets the worm.

The styles that come out early will also get a share of the cake.

They had asked Jiang An to prepare the progress of the down jacket half a month ago.

I don't know if suitable materials have been found on Jiang'an.

Yang Guo felt much more at ease after hearing Lin Wanyi's words.

Indeed, those people are imitating now, and by the time they imitate it, it will be cold, and the possibility of selling it will be too small. By next year, they will have already released new models, and no matter what, it will not conflict with their interests.

It didn’t take long before imitations appeared on the market.

But Yang Guo and the others didn't pay much attention. The clothing factory in the store was too busy during this period, and it just so happened that everyone could take a break.

Yang Guo gave all employees in the factory three days off so that everyone could have a good rest.

Because when we start working again, we have to be busy again.

The production targets for down jackets have to be raised again.

Yang Guo and Jiang An still didn't have time to rest. They took a train overnight to the south to inspect a few down jacket factories in the south.

Mainly because they wanted to see what kind of velvet these factories were using and compare them. Yang Guo and Jiang An called back to discuss with Lin Wanyi and others, and finally decided to use duck feathers.

After all, duck feathers cost less than goose feathers.

But the thermal insulation effect is not bad.

After determining the material, it is time to find a manufacturer that has a large amount of duck feathers.

After asking around for a while, Jiang An and Yang Guo finally found out about a factory's docking duck farm.

This duck farm has been cooperating with the down factory for many years. They have specially processed duck feathers that can be used directly. Although the price is much higher, it saves them processing fees. Yang Guo and Jiang An ordered a large batch without saying anything.

After returning to Beijing, the garment factory entered into a situation of working overtime again.

But fortunately, before the onset of early winter, the first batch of down jackets were launched on time.

Down jackets are still a rarity.

Even in Beijing, Dongnuanxing is the first store specializing in down jackets.

What is popular today is still the heavy military coat.

Thin down jackets are still not recognized by the public. At the beginning, the down jacket business could be described as bleak compared to the previous women's clothing business.

After all, compared with down jackets, which are thin and expensive, and military coats, military coats are obviously more popular.

The change in situation was brought about by college students.

Some students who went to the South for exchanges or even abroad knew that down jackets were available in Beijing, so they quickly bought one.

Gradually, down jackets became a trend among students.

As the New Year is approaching, relying on students as the main force, the sales of down jackets in the later period have finally caught up with their expectations, and even during the period near the New Year's Eve, they far exceeded their expectations.