Rebirth 91, this time I want to be a doctor

On Friday afternoon, Liu Xiaochuan went to the provincial epidemic prevention station to pick up Director Zhao, and the two went straight to the daily office.

Health Weekly is a small newspaper with a total of more than a dozen people. Except for the editor-in-chief, who has a separate office, everyone else, including the deputy editor, works in the lobby.

Director Zhao's classmate was already the deputy editor, but he still had to go to the editor to make a decision, so he took Director Zhao and Liu Xiaochuan to the editor's office.

The editor-in-chief's surname is Hong. He is in his 50s and wears a pair of round glasses. He looks like an intellectual.

Director Zhao explained his intention. When Editor Hong heard about the cooperation, he was quite resistant at first. However, when he heard that they would pay money to cooperate, his attitude immediately changed.The newspaper I introduced to Director Zhao and Liu Xiaochuan has a history of more than ten years. Many leaders have suggested words and articles to them!Of course, despite the bravery of heroes, now with the rise of the Internet, paper media is indeed on the decline, especially since they are still weekly magazines, and the news is not so timely, but the advantage is that they are professional newspapers, there are still many users who subscribe, and the user stickiness good.

Liu Xiaochuan knew that what Editor Hong said was nothing more than self-importance and an attempt to raise prices. He also followed up with a few compliments, and suddenly the conversation changed. "Editor Hong, to tell you the truth, many elders in my family are also loyal readers of our newspaper. I have read a few issues of our newspaper. It is indeed good, but the quality has declined recently. I won't talk about the content. I I’m not an expert in this field. Let’s just talk about newspaper advertisements, but there are more and more of them. Especially when I just finished popularizing the truth about certain health products, there are advertisements on the back. As a reader, to be honest, I don’t understand. ah!"

Editor Hong was a little embarrassed when he was slapped in the face. At first, he thought this young man was Director Zhao's subordinate, but why did he suddenly talk like this? Director Zhao didn't say anything to stop him!

Director Zhao saw that Editor Hong looked unhappy, and immediately introduced him: "Editor Hong, I forgot to introduce you. This is Mr. Liu from Qihang Company, who pays for us. You may not know about Qihang Company." I know you very well, let me tell you one thing. The epidemic prevention teams from the Medical University and the Provincial Epidemic Prevention Station went to support the disaster areas last year, and most of the supplies were donated by others, tens of millions of dollars!"

Editor Hong immediately turned from cloudy to sunny. This guy turned out to be the God of Wealth. I really didn’t notice it!He explained: "Mr. Liu, the problem you mentioned does exist, and we have nothing to do. The pressure to generate revenue is great. Sometimes we sign contracts with others first, and then we find out that some products are unreliable, but the contracts are signed. , we have to send out the promised advertisements, otherwise we have to double the money to compensate them! Aren’t we taking advantage of the fact that the advertisements haven’t been sent out to educate readers in advance? We just want to minimize the negative impact!”

Liu Xiaochuan said in his heart, please don't explain. If the order of some things is reversed, the nature will be different. In fact, you know the specific situation, and so do we. But today we are here to discuss cooperation. There is no need. We must continue to expose it and make it impossible for others to come down from power.The fact that I brought this up just now was just to show off to the other party. It means, I understand your tactics!

"Editor Hong, our company pays for nothing else but to use the platform of our newspaper to help the provincial epidemic prevention station carry out science popularization, provide knowledge and health to the people, and do something good!"

Everyone was carrying the sedan chair, and Director Hong had to praise Liu Xiaochuan a few words at this time, "Mr. Liu, I just heard Director Zhao talk about some things we did when we were fighting floods and providing disaster relief, and I realized that your company does not forget about public welfare when making money." , to show love for the disaster area, and now you are here to help with science popularization. I, Mr. Hong, admire you very much! Since you have come to us for cooperation, you must be welcome. I wonder what kind of cooperation we want to adopt? "

Liu Xiaochuan said with a smile: "Then we must open a column in our newspaper for the Provincial Epidemic Prevention Station. They will provide articles. You two can discuss the specific size of the page. I also have another request, that in the future, such health care Category advertisements should not appear in newspapers, it’s not appropriate!”

Director Hong was a little unhappy, how much money would you pay to guide me in my work?You talk so wildly, but I still don’t know it’s inappropriate to post these ads?Without these advertisements, what would my newspaper office eat and drink?If you just rely on user subscriptions, why don’t you drink the northwest wind?

"Um, Mr. Liu, you don't understand. It's not easy for us to run a newspaper. The advertising in this issue costs tens of thousands, and it costs millions a year to barely make ends meet. If we don't have this income, It’s a bit difficult for our newspaper to continue running, and we can’t rely entirely on group subsidies. The leaders above may cut off our newspaper someday, and even my editor-in-chief will have to be laid off!”

"Director Hong, don't worry, your newspaper's advertising revenue is several million a year, right? If there are no ads, our company will pay for it and make up for it. That's fine! I'm just here to spend money. You Just think that our company pays for your advertising space and uses it for the provincial epidemic prevention station to promote science, isn’t that the end of it?”

"Mr. Liu, are you kidding? Give us several million a year. If that's the case, we can stop all advertising." It's a joke. Editor Hong doesn't want to look so ugly. He can't eat elegantly. I'm willing to waste money!

Liu Xiaochuan said solemnly: "Of course I'm not joking. I can ask people from the company to come and sign a contract with you. Let's sign it for three years first. We will pay the fee every six months. We will pay you half a year first. Of course, the specific amount cannot be To put it bluntly, we have also sent people to major newspapers to inquire about the advertising market, and we have a good idea. You have to show us the accounts of last year's advertising revenue, and then we will evaluate it again. "

"That's definitely no problem. We have accounts to check. Besides, if you ask about the advertising fees of various newspapers, you will know that ours is not cheaper than the daily and evening newspapers, but cheaper than others." Editor Hong saw that Liu Xiaochuan was serious. , this is a good thing. Not using those bad advertisements will be of great benefit in regaining readers, and if you really sign a long-term contract, you don’t have to worry about advertising sources.To put it bluntly, those bad advertisements are not included in every issue, and sometimes it is normal for no one to buy the advertising space.

"Actually, you don't have to cut off all advertisements. You can keep a small number of normal medical advertisements. For example, you can continue to advertise in the middle positions of newspapers. However, you must remove those soft articles written for health product companies. Then you will lose income because of this. Let's make up for it!" There is no need for Liu Xiaochuan to buy all the advertising space and spend too much money.

"If our provincial epidemic prevention station needs to be a witness or sign a three-party contract, I will go back and report to the leadership." Director Zhao also expressed his position in a timely manner.

As long as someone contributes money, it will be a win-win situation for the provincial epidemic prevention station and the newspaper. Editor Hong naturally agreed.Liu Xiaochuan immediately called Yu Xiaomei and asked her to bring her legal affairs and accountants to the newspaper office next week to discuss specific matters.Editor-in-Chief Hong also arranged for people to connect with each other. As long as the details are settled, the contract can be signed at that time.