Rebirth: Stockbroker, I have market data

Chapter 425: How about peeling it off?

Once the existing customer assets of Fuxing Middle Road exceed that of the branch, what will it mean? Cui Zhian certainly knows that the resources controlled by his subordinates are far less than those of the branch, but they have achieved assets higher than those accumulated by the branch in many years. And in less than two years, this is definitely a feat!

So how will the general manager of his branch face Xiao Jin?

Zhao Pingfan reminded Cui Zhi'an before. Cui Zhi'an didn't take it too seriously at that time and was just happy. After all, Xiao Jin belongs to the Shanghai branch. His good performance naturally means that his own performance is good, but , obviously, the current situation is somewhat out of control. It is very likely that his subordinates will surpass him, and this time is so fast!

Zhao Pingfan was in charge of the marketing work, and of course he hoped that the three newly established sales departments would achieve good marketing results. However, Xiao Jin did so well that he threatened the status of the branch!

How should Mr. Cui view this? !

Can it only be said that Xiao Jin is an extraordinary talent?

But what would the leaders at the headquarters think?Would you have thought that Cui Zhian was not up to par?Why can't your branch keep up with the sales department below? !

In other words, this is Shanghai, a city that can create miracles!

But Xiao Jin's brilliance must not be covered up. He has attracted the attention of the headquarters, otherwise the headquarters would not be able to take the initiative to promote the Fuxing Middle Road!

Doing so is already a foreshadowing.

For Cui Zhi'an personally, including Zhao Pingfan, the two of them benefited from the performance of the entire Shanghai branch and received performance rewards. This must include Fuxing Middle Road. In terms of income, the two of them made a lot of money. However, This was obviously a benefit Xiao Jin brought to them, but what resources did they provide Xiao Jin?

In the future, will the headquarters say, "You have earned this money, do you feel at ease?" !

Now, of course, we cannot suppress Xiao Jin. Instead, we must develop and expand the branch so that the branch's performance can quickly increase. We cannot fluctuate around 50 billion in assets for a long time and must increase value as soon as possible!

Because the assets are too large, it is not enough to just rely on new marketing customers, but also to work hard and take action in customer service. After all, the newly added assets sometimes cannot keep up with the lost and depreciated assets. This is not good!

But how to do this?Is it possible that Zhao Pingfan was asked to go to Fuxing Middle Road to find Xiao to learn from it? !

This is absolutely impossible!

In addition, there is another way, which is also Zhao Pingfan's personal idea. In the future, the role played by the Shanghai branch will be a complete administrative role, and the brokerage business will become a small part of it. It will only focus on management without doing specific tasks. Brokerage work.

Aren't we going to set up three C-class light sales departments next year? In this way, the Shanghai branch will have six subordinate sales departments. In other words, the brokerage business directly under the branch can also be divested. It is also a very good idea to set up a sales department specifically, so that there are two Category A, two Category B, and three Category C businesses, with the branch company doing the management and control from above.

In short, let Cui Zhian and Xiao Jin not run on the same track, because Cui Zhian can't outrun Xiao Jin!

Zhao Fanfan said this idea, which made Cui Zhi'an a little moved. Although Zhao Fanfan had said it in a very low-key and cryptic way, Cui Zhi'an understood the truth and meaning.

"You mean to spin off the current branch's brokerage business? Then who will be the general manager of this sales department?"

"Well, I think we can let Xiao Jin give it a try!"

"What? Let Xiao Jin? Isn't this... bad?!" Cui Zhian was shocked when he heard Zhao Pingfan's thoughts, how is this possible? !

The brokerage business directly under the branch has assets of 50 billion yuan no matter how bad it is. This is a family fortune accumulated over more than ten years!Want to hand it over to Xiao Jin?

"Mr. Cui, don't refuse yet. What I mean is that if Fuxing Middle Road is well run, it is very likely that it will surpass the brokerage business directly under the branch in the future. In this case, why not let Xiao Jin take over the business of the branch? Run forward?! Then the middle path of Fuxing is..."

I have to say that Zhao Pingfan's meaning is a bit sinister.

Once Xiao Jin settles in the branch, Fuxing Middle Road will inevitably be leaderless, and Xiao Jin will no longer focus on Fuxing Middle Road, because with a different host, he will work hard for the brokerage business directly under the branch. To surpass your original self is a conspiracy!

Moreover, the branch has had a series of historical problems for more than ten years, including incomplete and incomplete customer information. Many customers cannot be contacted at all. How can we talk about customer service? !

In fact, Cui Zhian also has a headache about this problem. When a customer comes to the branch, many people only come to the branch twice. One time is to open an account, and the other time is to close or transfer the account. Recently, many customers have come to the branch to inquire whether Commission reduction?If the commission cannot be transferred, the account must be transferred to another brokerage with a cheaper commission.

For this reason, Zhao Fanfan is already having a headache. Customers with large assets can make the decision themselves and meet their requirements. However, some customers who don't know the truth and don't understand the truth come here even with only eighteen thousand in their account. Talking about commission is simply a joke!

There are also those customers who, although they have a lot of assets, can only trade a few times a year, come and say that the commission must be reduced, otherwise they will lose face if they tell the truth.

The above is still good, and some customers come up to accuse them, saying that they have opened accounts in the branch for so many years, have a large amount of assets, and a lot of transactions. He calculated by himself that if the commission can be reduced earlier, he will You can save 80 million yuan in one year. Why are other brokerage firms’ commissions reduced? Why are you, Evergrande Securities, so awesome? !If you don’t pay back my commission, I will transfer my account!

You know, such customers are the core customers of a securities company. What they say is not unreasonable. Hehe, what should I do?

It can only be comforted by kind words. For this reason, Zhao Pingfan asked the customer service department to prepare a lot of small gifts, divided into high, middle and low grades, for customers with different trading volumes who came to reduce commissions. He planned to use a casual gift to calm him down. The client's grumpy mood.

Of course, Cui Zhi'an was well versed in Zhao Fanfan's series of ideas, and he could clearly see the stakes involved. It was just that he was pretending to be deep and didn't want to tell the dirty reasons and results.

"Old Zhao, in the final analysis, our branch's brokerage business has not improved. This is the fundamental reason. As the marketing director, this is your business. Of course, for such a large branch, there are many problems in this situation. It is caused by historical reasons. I know that with the current market situation, you should think of more solutions! Work hard!"

Cui Zhi'an was like this, he knew what he was doing, but he just didn't say it out loud, especially in front of his subordinates. Zhao Pingfan had worked with him for many years, so of course he knew what he was doing, so he kept saying yes and walked out of the office.

After he left, Cui Zhian looked out the window, thinking about the conversation just now. He had to say that what Zhao Pingfan said was still feasible.

After thinking about it, he picked up the phone and dialed.

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