Rebirth: Stockbroker, I have market data

Chapter 556: Reaching a Consensus

It has to be said that Xiao Jin’s idea comes from the future and is a dimensionality reduction blow to current technology companies.

The construction of a self-media platform is not just about the platform itself. Xiao Jin realized this from the difficulties of Weiyan app.

You need to make more long-term plans yourself.

As the Spring Festival is approaching, the Evergrande Securities headquarters has also organized a routine year-end review. This time, the video conference did not bring all employees to the branch because there were too many people, so it could only be held in each business department separately. Xiao Jin did not go to the branch, but watched the video in his own training room in the Fuxing Middle Road Sales Department.

In Xiao Jin's opinion, the direction of the year-end meeting has changed this time.

In addition to announcing the data rankings of various sales departments across the country as usual, the company specifically mentioned the sales of fixed-income products and the institutional business development of each branch.

This is a business segmentation, which means that the future development direction of each branch has been determined in three aspects.

The employees of Fuxing Middle Road are very proud. During the presentation, there were many rounds of applause. This is because the performance of Fuxing Middle Road ranks first. Among more than 100 sales departments across the country, many performance indicators rank first. Fifth, especially since Pudong Road, the successor to the original branch, has been crushed to the back, can you not be excited? !

The ranking of institutional business departments is a bit interesting. It is not ranked by sales department, but by branches. The main ones are the several branches that have established institutional business departments on a new pilot basis, but this data is not very big. Meaning, because in the past 2011, almost all branch offices did not perform well.

In addition, Xiao Jin also keenly observed that the company never mentioned the human wave tactic or the increase in staff. Maybe there will be staff reductions in 2012. This is the conclusion Xiao Jin came to.

However, Xiao Jin does not need to worry too much. In terms of adding employees, Xiao Jin's Fuxing Middle Road has done an average job, and the number of employees added is not the largest in the entire Shanghai branch.

In terms of personnel structure, the number of front-end marketing employees at Fuxing Zhong Road is basically close to 30. There are two teams in total, with an average of [-] or [-] people per team.

In terms of personal performance, although there are differences, but even the last one has met the most basic performance requirements. If the market continues like this next year, the business development direction of these people will remain the same - development is fixed. For customers with income-related products, this can still stabilize the team.

Less income is one direction, but there is still money to be made.

At the year-end summary meeting, for the first time, a "commission decline" data appeared. Such data, especially for Pudong Road, has declined very sharply.

In the bear market, Pudong Road still has a large number of customers trading stocks. Due to losses and competition with peers, customers continue to come to apply for commission reductions.

If the commission is not reduced, the customers will switch to other securities companies. Such a "threat" leaves Pudong Road with no choice but to reduce the commission for these customers.

The intensity of commission reduction is often reduced from two thousandths to one thousandth. The one thousandth rate is a main theme standard in the current market. In this way, the commission income will be directly cut in half.

As for the other newly established C-category sales departments, they were forced to open at a one-thousandth rate. Even so, it was very difficult to develop customers, mainly because the market was not good.

Looking back at Fuxing Zhonglu, first of all, the business direction is no longer centered on stock trading, so commission reduction is not a necessary requirement.

On the other hand, Fuxing Zhong Road’s customer service department is the best, guiding customers to choose investment products. Customers will basically not threaten the customer service department of Fuxing Zhong Road by saying “If you don’t reduce the commission, you will transfer the account.”

If you transfer your account and leave Fuxing Middle Road, you won't be able to enjoy this service, and the customers themselves are also weighing it.

And Xiao Jin's request is even more extreme!

"We must not reduce the commission!" Therefore, Zhu Jianqiang and his colleagues in the customer service department would be tough on their work, which to a certain extent protected the future interests of Fuxing Middle Road.

The last thing left is the judgment of the market trend in 2012. The person who presided over this part of the speech was still Liu Minde, general manager of the R&D center. This time, his statement was recognized by Xiao Jin. He said that the market trend in 2012 was not the same. We will be optimistic and will continue the bear market trend of 2011.

Haha, it has been determined that 2011 will be a slow bear, and if this trend continues, it will cause a burst of lamentation from employees participating in the video conference, and everyone can hear it in the video.

If the market situation in the next year is not good, then stock trading and other derivative trading types will be implicated, which is indeed difficult to handle.

Including Fuxing Zhonglu, we must continue to tighten our belts and choose fixed-income products with the lowest returns among investment types.

However, Liu Minde did not say one thing, that is, in the next year, bond funds will gain favor again, which will become Xiao Jin's main focus next year.

After all, in the sales of bond funds, the sales department's income will be higher than that of fixed-income products.

After the video conference ended, Xiao Jin also stood up and made another concluding speech like Cui Zhian did.

"Comrades, in the video conference at the headquarters just now, I heard many performance summaries about our Fuxing Middle Road. In the past 2011, our sales department achieved good results, which is inseparable from the efforts of all employees. Yes, here, I am satisfied with the performance of our sales department and thank you all for your hard work over the past year!”

After saying that, Xiao Jin actually bowed to everyone in public!

Immediately, applause broke out.

After two seconds, Xiao Jin stood up, suppressed the applause with his hands, and continued to preach:

"Just now, Mr. Liu from the R&D Center said that the bear market trend of 2012 will still continue in 2011. I agree with this. Therefore, in the next year, everyone must continue to unite and tighten the strings. , as long as everyone believes in me, then I guarantee that everyone will get through it, and in 2013, I believe that the market will get better again, and by then, there will be a new situation!"

Xiao Jin has made it clear, and everyone present has become accustomed to this, because Xiao Jin often says similar things during key market turning points, and what he says is often verified.

In fact, many people do not believe Liu Minde, especially the old employees. They even think that what Liu Minde says is often ironic. But this time, Xiao Jin unexpectedly agreed.

It seems that it will be difficult to mess around in the next year.

However, next, Xiao Jin encouraged everyone again and spoke very confidently, which made everyone's confidence increase again.

It is better to believe in Liu Minde than to believe in Mr. Xiao. As long as Mr. Xiao has confidence, we will have confidence.

This idea has become the consensus of reviving the middle road.

Next, Xiao Jin was not stingy and directly announced again that tonight, he had informed Song Yupeng to arrange a dinner to celebrate the successful year in the past, and everyone was jubilant.

In 2012, here we are.

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