Rebirth: Stockbroker, I have market data

Chapter 574: If you want to take it, disperse it first

Yes, if you develop an APP yourself, what is its profit model? !

It's not unreasonable for Luo Jun to ask this question. Since the students from colleges and universities in Shanghai started school, Luo Jun has organized people to carry out promotions in various schools. This is a waste of money. What's more, Luo Jun has begun to contact major universities. In the mobile application market, Weiyan APP is put on the shelves.

Luo Jun has arranged for people to write soft articles in Weiyan's circle of friends to create a tweet that is popular with the general public. These people cannot work in vain, and they have to pay a penny of the original manuscript fee. them.

In addition, in the future, how to plan the payment mechanism for these self-media personnel has not yet been determined, but needless to think, it will definitely be an astronomical sum.

What's more, Xiao Jin also plans to deeply bind mobile apps with mobile phone manufacturers, which requires money.

So, what is the profit model of this APP that we have developed and launched?You can’t just wait for someone to buy it via WeChat, right? !

This is absolutely not possible. What is its value?How does it make money? !

Xiao Jin knows that with the rapid development of the mobile Internet, WeChat will become an indispensable part of people's daily lives. WeChat not only provides people with convenient social functions, but also provides a wealth of commercialization avenues for enterprises.So, what are the profit models of WeChat?You must go in front of it.

First of all, WeChat will have a public account in the future. This is the soft article in the backstage of Weiyan’s circle of friends today. Xiao Jin simply calls it the Weiyan public account.

Through public accounts, companies can provide users with various information services, such as news information, product introductions, event promotions, etc.

In this way, when companies notice the significance of WeChat public accounts, they will have a profit model.Mainly include the following categories:

The first is advertising revenue.

You can earn revenue by placing advertisements on Weiyan official accounts. Advertising forms include graphic advertisements, mini program advertisements, official account native advertisements, etc. Through advertisements, companies can obtain a certain amount of exposure and user traffic, thereby achieving profitability.

Another one is paid reading.

In the future, Weiyan public accounts can set up a paid reading function. Users need to pay a certain fee to view article content. This model is suitable for some high-quality content, such as professional knowledge, industry analysis, etc.

Then there is the membership system.

Weiyan public accounts can set up a membership system. Users need to pay a certain fee to become a member and enjoy some special services and rights. However, this model is suitable for some public accounts with many fans, such as celebrities and celebrities.

How to attract big names from all walks of life to join the Weiyan official account also requires the product itself to be the best and have a large number of fans paying attention.

In addition, Xiao Jin also thought of WeChat applet, which is a lightweight application that users can use directly in WeChat without downloading and installing.

Then, Weiyan APP can also launch mini programs, and its profit models mainly include the following:

Or advertising revenue.

Weiyan mini-programs can earn revenue by placing advertisements. Advertising forms include banner ads, interstitial ads, floating ads, etc. Through advertising, companies can obtain a certain amount of exposure and user traffic, thereby achieving profitability.

It is also a paid application, that is, users need to pay a certain fee to use the application. This model is suitable for some high-quality applications, such as games, tools, etc.

An e-commerce platform born out of small programs.

Continuing to stay ahead of WeChat, mini programs can be used as e-commerce platforms to provide product display, shopping carts, order management and other functions. By selling products, companies can earn certain profits.

Finally, Xiao Jin’s trump card is Weiyan Pay.

It is better to seize the lead of WeChat and launch online payment methods. Users can pay and complete various transactions through the WeChat APP on their mobile phones. Then, the profit models through WeChat payment mainly include the following:

The first is the handling fee.

If you pay through me, I can charge a small fee. Although it is small, it is the main source of income for Weiweiyanfu.

The handling fee collection methods are mainly divided into two types: proportional charging and fixed amount charging.

There is also account balance management.

Weiyan Pay can manage users' account balances. Through balance management, companies can obtain certain benefits, and balance management methods mainly include interest income and account management fees.

Finally, there is cross-border payment. Once the previous payment licenses are opened, Weiyan Pay can support cross-border payment. Through cross-border payment, companies can expand overseas markets and obtain more benefits.

As long as Weiyan APP can become bigger and stronger and become one of the largest social software in the world, with a huge user base and rich commercialization channels, providing a broad space for development for enterprises, everything will be easy to say and the money will come naturally.

Through commercialization channels such as WeChat official accounts, mini programs, and payments, companies can realize its role, realize multiple profit models through it, and obtain more business value.

Therefore, for enterprises, it will be a very important strategic decision to have an in-depth understanding of WeChat’s business model and choose the appropriate commercialization approach; for WeChat APP, how to promote it to enterprises and let them realize the value of this APP , this is the big head.

Xiao Jin knows that he understands these things, but Luo Jun may not understand them, but as long as he understands something, it will be fine.

The next thing is to continue to increase promotion and develop a team of creators, but these all require money.

To do these things requires money. Similarly, these things cannot be done by oneself. It requires a team and people.

College students have time, but it is still limited, and they are not allowed to travel and work around the clock. This is what worries Xiao Jin.

At the beginning, what I talked to Luo Jun was to simply let him develop a piece of software. But now, Luo Jun has done many things that are beyond his ability, and he is already inexperienced.

It seems that I should add some more people, and these people are full-time, and the college student group is no longer suitable.

Xiao Jin needs a capable helper, and he cannot find such a person in a short time.

When it was time to get off work, the door of the office was knocked again. Xiao Jin actually didn't wait for get off work. Instead, he kept thinking in his mind about what to do and that damn brother Long, why hasn't he done it yet? Find yourself.

You know, the number of registrations of Weiyan APP has exceeded 200 million. This number is already very proud of me. However, obviously, Brother Long is also paying attention to him. He can almost guess this data, and he can also guess it. If he doesn’t come, does he really hope to get 1000 million users? !

"Come in!" Xiao Jin then realized that the knock on the door had rang twice.

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