Rebirth: Stockbroker, I have market data

Chapter 633: Keep eating melon

Many students may have questions, why do you want to investigate people's private lives? What does their private lives have to do with the company? Are you looking for excuses to investigate people on purpose?

In fact, it is not the case. Often, the marital infidelity of the chairman of a listed company and the chairman of the major shareholder of a listed company will have a significant impact on the listed company.

Not long ago, there was a listed company. The boss of the major shareholder was reported by his wife to have cheated on him for many years, resulting in poor management. The open letter directly pointed out that the 8 million advance payment project was a major merger that was out of control. It also revealed that the boss had cheated for 10 years and gave birth to a child. 31 companies.

This open letter directly exploded the listed company's thunder, causing the listed company's stock price to plummet.

There is also a report that the deputy director of a certain province and his mistress amassed money frantically, helping a technology company win national projects and cashing out 2000 million yuan.

It is said that after the former deputy director of a provincial science and technology department and a staff member of a research institute confirmed their extramarital affair, one was in front of him and the other was behind his back. One helped the technology company get the country's project funds, and the other took the equity of the technology company first and waited for the technology company. After receiving state projects and funds, they were required to cash in their equity, and 2000 million yuan was taken from one company.

It can be seen that most officials or bosses have interests with their lovers. Whether these interests will be related to the listed company or involve the interests of the listed company, there is no guarantee that it will not affect the company's interests. Therefore, Only by disclosing the chairman's personal extramarital affairs information can we ensure that we are not harmed by the transfer of interests.

Same due diligence, different market. What I just talked about is the secondary market of listed companies. Now that Xiao Jin wants to enter the primary market, the same due diligence must be carried out.

The primary market is all about due diligence for the purpose of "investment". Of course, investors are more concerned about the company's business operations. It can be said that the most inseparable thing behind every investment made by customers is due diligence. This is one of the most daily tasks. one.

The difference is that some people do it to the extreme, while others just go through the motions.

A detailed due diligence process reflects the responsibility of the person in charge. It usually takes months or even months to implement such a process.

There is a widespread rumor in the circle that "it takes 10 minutes to see the right person and then decide to invest". In fact, it is rare.

In reality, due diligence is much more complicated than imagined, and there are many weird things involved.

For example, the project manager of a state-owned venture capital institution in Shenzhen shared an unforgettable due diligence experience he experienced 4 years ago.At that time, he was introduced by a friend to a provincial capital city to look at a project. He made a lot of preparations in the early stage, and the investment team rushed to the local area.

The communication on the first day was extremely smooth, and the details of the early communication were basically consistent with the on-site inquiries. Just when everyone thought the matter was over, an unexpected scene happened.

During the visit and inspection the next day, more than 20 people suddenly appeared outside the company holding banners demanding wages. Seeing this scene, the investment team finally gave up the project and went home.

I thought the story would end here, but the situation turned again.

When the investment team reviewed the incident afterwards, they discovered that the farce was actually a deliberate instigation by a competing company to disrupt the opponent's financing plan. In this way, this investment institution missed a project due to the project party's concealment and its own negligence.

Therefore, it can be seen that it is particularly important to do every step carefully during due diligence.

This short story obviously means that the investment team did not do business due diligence and simply negotiated with the company management.

Of course, there is also an element of concealment by the company. If everyone is honest with each other during business due diligence and the organization does a good job in analyzing competition and market structure, I personally think that related problems can be completely avoided.

Compared with the primary market, the due diligence feature of the secondary market actually depends on the increment. If there is no increment, to be honest, the stock will not fluctuate too much unless there is hot money targeting it.In fact, normal listed companies will not want to be targeted by hot money.

Of course, in addition to these characteristics, everyone also needs to look at the size of the company and whether it is a company that does things well.

After all, what people in the capital market fear most is that industrialists write bad checks.

For example, if you look at the way directors, supervisors, and senior executives speak, their demeanor, the status of the company's employees, etc., you can actually tell a lot from all aspects.

From the buyer's perspective, due diligence is also risk management. The buyer needs to understand the details and management team of the target company, the target company's product service categories and market competitiveness, as well as the market's attitude towards the company. It needs to have a basic understanding of the target company. Carry out customer value analysis and use the obtained information as the basis for transactions to facilitate transactions.

The purpose of due diligence is to understand whether the target company or project has investment value and investment risks, and the results provide support for management decision-making.

Secondary market research is mainly conducted through interviews with senior executives. Fund managers must review historical data through the business data, financial data disclosed by the company, and the historical integrity of senior executives, and predict the future based on the company's actions and strategies. .

This is due diligence. When several people were discussing whether to buy an office building, Ni Dong once again talked about it, and his goal was very clear.

Don't invest in an office building lightly.

Yes, Ni Dong believes that Xiao Jin's purchase of the office building was not a temporary impulse, but a great investment idea. Thinking about the future, if the office market is hot, he can treat this office building as an investment. Go sell it.

This is the inertial thinking of all financial people. In the eyes of these financial people, anything can be invested, and I want to tell the three people in front of me that due diligence is required for investing in anything, and due diligence often involves a lot of things. , is to eat melons, start selling melons and buy melons, please be careful.

Xiao Jin really fell in love with this Ni Dong. In Qianjin Investment Company, it can be said that he is an adventurous person, and Wang Guoqiang also followed his own life, including He Ping. He had a good character when he first joined the company, but as time went by My own strong character has also been "smoothed out".

I need an ironclad person by my side to "admonish" me.

"Um, Mr. Ni, what do you mean, it's better not to buy this office building for me?!"

"Yes, Mr. Xiao, now we just lack office space. We don't have a very urgent need for an office building. Moreover, the capital cost of this office building is too high and far beyond what our company can afford now. As an investment product , obviously, we don’t know much about the office market. Therefore, Mr. Xiao, please consider it carefully.”

"Okay, that's it, I understand!"

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