Return to 1983 and be a detective

Chaitoufeng clothing store.

A customer set her sights on a very beautiful winter coat. After looking at it for a long time, she finally did not make up her mind to buy it.

This winter coat is very beautiful, and after adjustment, the price is right, even cheaper than autumn clothing.

The only drawback is the weather in Longshui. There seems to be no chance to wear winter clothes.

No matter how cold it is, it only lasts a few days, and the winter clothes now are a bit useless. They look cold when worn when it's cold, and they're a bit useless when it's hot.

She sighed, and when she was about to take a look at the autumn clothes, the store manager Zhou Yuzhu came to her: "Are you interested in these winter clothes?"

"Ah."

"Do you think the price is right and the look is beautiful, but you just don't have anywhere to wear it?"

"Huh?" The customer looked at Zhou Yuzhu a little confused and said to himself, "You are a seller, you understand my psychology so well, why do you still buy these winter clothes?"

"Actually, we have a way to solve your problem," Zhou Yuzhu smiled mysteriously, took out a set of women's underwear and sold it to her, "This is the Arctic underwear we produce. The whole set only costs 20 yuan. It's the same as this winter coat. Sold together, it only costs less than 50 yuan in total. Look at how it looks, its fabric, and how it feels when you touch it... By the way, you can go to the dressing room and try it on. This dress is so warm. Well…”

The female customer was a bit embarrassed.

After all, buying underwear seems to be a very private matter these days.

Zhou Yuzhu knew how to sell. When he saw the female customer hesitating, he took off his jacket and revealed the underwear underneath. The underwear was very slim and outlined her figure clearly, which made the female customer feel a little dazed.

"Look, our own employees all wear this kind of arctic style. It's warm and good-looking, and it can be matched with all kinds of coats. Now the factory produces underwear in colors that are no longer limited to red and blue. They reflect individuality. Do you like it? Any color will do, and if you match it with our hairpin's coat, you will be the most beautiful girl on the street wherever you go..."

The most beautiful girl?

This is a strange title, but why does it sound so happy?

The female customer was moved. Zhou Yuzhu took the opportunity to stuff the clothes into her arms, and then thoughtfully took off the clothes she was interested in and stuffed them into her hands: "Try it on."

The female customer entered the fitting room. After a while, she wore the underwear and the jacket. She came out and paid the bill directly at the counter. She didn't even want to change them, so she left Chaitou Feng wearing them.

The number of customers like this continued to increase in the next few days. Whether it was Zhou Yuzhu, Wu Di, or Wu Qing, they all used the same words and the same marketing strategies, and worked hard to build the reputation of this Arctic underwear.

In Linzhou, Han Meiyun is also working hard to promote the Arctic underwear she designed in her circle.Her circle is also quite wide, and they are all in the fashion circle. Through her promotion, many customers from Linzhou wore Arctic underwear for the first time.

In magazines in Shanghai and in the windows next to the cafe on the first floor, the plastic mannequins in winter clothes are also put on beautiful and slim-fitting Arctic underwear, making them look more graceful and matching with the clothes. Look, it looks even more radiant.

Several young women who came here to drink coffee found it hard to look away when their eyes fell on these models.

In this era, they can afford memberships, drink coffee, and have a wide range of horizons, so they can naturally appreciate the beauty of this lingerie.

A young woman called the waiter at the coffee shop: "Are you selling the underwear on this model?"

"Of course they are for sale. This is a new benefit for our members."

"Very good, but the color I want doesn't need to be so bright. I want it black."

"This one is also available. It's not only black, but also white and flesh-colored. We just need to wait a few more days."

"Okay, how much is the membership price?"

"21 sets."

"It's cheap. Give me a set of black and white."

……

"Hey, Juanzi, didn't you just go have afternoon tea? Why do you look completely different when you come back? You look so radiant? Is there any happy event?"

"A happy event? Either yes or not. If you look carefully, what's different about me?"

"What's the difference... I feel like you've become more beautiful. Hey, what you're wearing underneath makes you look so good."

"It looks good."

"It looks good. I see that the fashionable underwear in foreign countries is not as good-looking as yours. Who gave this to you? It's not cheap."

"I can afford it myself. Let me tell you, I saw this on the window of a coffee shop. The membership price is very cheap."

"Really, this is really incredible. Memoreshine and memorecool have changed a lot. Then I will go have afternoon tea tomorrow."

……

The same dialogue scenes are constantly being played out in many cities.

At the same time, Linzhou Sijiqing, Yangcheng Shisanhang, Jichun Oya... clothing wholesale markets across the country have all appeared underwear wholesale stalls of the Arctic brand.

Although the underwear in these stalls is still at the stage where there are only a few customers for the time being, Xu Shan has money, so just opening a few stalls is just a drop in the bucket for him. He is not in a hurry to sell out, but is arranging all the places. After distributing the goods, he went directly to the imperial capital.

All the arrangements he made in a hurry, traveling day and night, were actually all to catch up with this party.

Yes, it was the Spring Festival Gala in 84, and it was also the first gala open to the whole country. This gala also set the tone for all future Spring Festival Galas. It mainly featured language programs, song and dance programs, and the stars were bright and attracted everyone's attention. Thousands of households gathered around the TV to watch a party.

In the eyes of others, this is just a party, but in Xu Shan's eyes, this is the best time to advertise.

You must know that these advertisements are interesting materials in the eyes of people of this era.

It can even be said to become their childhood memory.

Unlike those people in later generations who listened to advertisements and felt sick to their stomachs when they heard them, people today have the same attitude when they hear advertisements as they do after watching TV programs.

Maybe everyone will hum the tune from the advertisement, sing the song from the advertisement, or even imitate the slogan.

And the best start for all this is at this Spring Festival Gala.

Xu Shan defines himself as a businessman. Because of this, he wants to make more money and make more plans.

Because only by making a good layout in advance and seizing the technology in this era, our own industry will have huge advantages in future generations without being choked by others.

In the imperial capital of this era, bicycles are still everywhere.

The current imperial capital, in the eyes of outsiders, is still the capital of bicycles.

Xu Shan remembered that a few years ago, when the female lead in the hunt, Ms. Mayumi, came to the imperial capital, she was deeply shocked by the scene of everyone cycling.

This is simply a sea of ​​bicycles.

In fact, this is not something worthy of praise.

Because when we rode bicycles at that time, it was not for the sake of environmental protection, but simply because we were poor.

Later, when we got rid of the poor label, the bicycle capital was deposed by Annan's West Mercury. Even in later generations, Xu Shan's era, the bicycle capital's hat was still firmly attached to Xi'an. Mercury's head, it's just that their bicycles have been upgraded and are now electric.

After arriving in the imperial capital, Xu Shan was not in a hurry to go to Central Station. After all, he did not have the connections or resources to contact Central Station. He had to have someone to guide him before he could meet the big bosses of Central Station.

In this era, there are many "guides" who specialize in bringing people to various agencies and institutions. They use their contacts to introduce big bosses to people from all over the country who come to the imperial capital for business, and then earn some information fees from them.

This is one way, and there is another way, which is to go to the various Imperial Offices. For example, when Xu Shan came here this time, he asked Duan Zeshan to write a letter of introduction and asked him to come to the Imperial Office in Lin's province. The person in charge contacted the big guys at CCTV for him.

However, Xu Shan was impatient and wanted to walk on two legs, so he specially found a "guide" and they made an appointment to meet in Houhai, and now Xu Shan came here specially to wait for someone.