Return to 1983 and be a detective
Chapter 252 The big guys talk about advertising
In the Han family, Professor Han’s wife went to the kitchen and made four dishes and one soup.
In fact, it doesn't mean that she won't cook more dishes, but four dishes and one soup are equivalent to the current standard. If the dishes fill the table, others will question them and say that they are extravagant and wasteful.
Fortunately, the standard is four dishes and one soup, but the dishes are large enough. In addition, Professor Han and his friends are all educated people and don't have a big appetite, so they only need wine.
At the banquet, Professor Han introduced Xu Shan one by one: "This is my fellow countryman. His surname is also Xu, and his name is Xu Kai, but his Xu is Xu Zhimo's Xu. He is a professor in the Chinese Department of Linzhou University."
Xu Shan quickly handed over his hand: "Professor Xu, I have admired you for a long time."
Professor Xu Kai quickly waved his hand: "You don't have to be so respectful. I am just a poor scholar. I don't like all tastes, but I only like smell..."
So this one is here for the smelly winter melon.
Professor Han went on to introduce: "This one is Professor Ma Dong from the School of Radio and Television. He is also a lover of opera and has done in-depth research on folk art."
oh?Xu Shan suddenly thought of a certain big boss named Ma in later generations. It is said that his father also had profound attainments in folk arts. Could it be that these two people have a certain connection?
But looking at their faces, there doesn't seem to be any connection.
He asked tentatively: "Professor Ma, do you have a son?"
Professor Ma laughed: "Officer Xu, you are really sharp. I didn't even say that my son was Ma Qing. How could you tell it?"
what?
Is this Professor Ma Ma Qing’s father?
Looking at it this way, it does look a bit like it. Ma Qing's little protruding teeth seem to be exactly the same as Professor Ma.
And the first batch of students from the Criminal Police Academy are not something that ordinary people can attend.
Students who can enter the Criminal Police Academy in the first year of its establishment generally have a rather high social status, or they are martyrs like Bao Laohei, and they are all the descendants of their ancestors, so they are eligible. Enter.
From this point of view, Ma Qing also has a background, and the background is quite profound.
Professor Han then introduced the next person: "This one is Professor Dong Qiuyang from the School of Industry and Commerce. He is also an inventor, with various patents and numerous works. He is also very good at business. You two can exchange business experiences."
There is no need to exchange business experience. After all, Xu Shan comes from a later generation. He has a clear mind about what makes money and what projects should be undertaken at what time.
However, doing business these days requires more than just business experience. It also requires various connections. People in various places are so sophisticated. If you don't understand, it will be a little difficult to accomplish anything just with the information of future generations.
After introducing the big names, Xu Shan also toasted one by one. The guests and hosts chatted happily, and there were really sparks of creativity.Especially when it comes to advertising, Xu Shan talked about his previous large sum of money for writing essays.
Everyone has a lot to say on this topic, especially Professor Dong, who really feels deeply.
Putting down his chopsticks, he said excitedly: "When it comes to this, I have a lot of stories to tell. What are the commercials on TV now? What are they called? Provincial excellence, ministry excellence, national excellence, etc. Once you show off your certificate, does it count as an advertisement? Such an advertisement is just a waste of money, and no one who sees it will remember it."
Professor Xu was also very emotional: "That's right. In fact, these are all manifestations of being uneducated. Look, we have many examples of good advertising in ancient times, such as the luminous wine cup, which is instantly remembered by people. The grape wine and the luminous cup. The Lanling wine tulips and the amber light in the jade bowl make people think of the aroma and color of the Lanling wine. Therefore, those who advertise must also be educated. .”
Professor Ma said: "Actually, I think if you combine singing and dancing with advertising, as long as a simple melody is used, it can have a very good advertising effect. Of course, when it comes to advertising, I am an outsider and can only appreciate some singing and dancing. .”
Regarding everyone's opinions, Xu Shan also listened carefully and thought about it carefully. He also felt deeply that these guys are worthy of being experts. They have such vision and feeling at this moment. Compared with him, no one from the future can do it. How much difference.
At this time, an idea suddenly came to him. Since advertising in this era is so backward, why doesn't he lay out the advertising industry?
You must know that the advertising industry has produced several big names in later generations, such as Jiang Nanchun, and a certain film brother. They were all in the advertising industry at the beginning, and later got involved in the film and television industry.
If Xushan lays out the advertising industry, then many advertisements in the future, especially advertisements that are harmful, distorted, and insulting to our country, will be strangled in the cradle.
The dirty hands that have penetrated Western culture have been properly cut off.
Okay, so we decided happily. After drinking and leaving contact information with these professors, Xu Shan and Chen Hougao left the Han family and came to the campus of Linsu University.
It has to be said that in this era, the university campus is full of youthful atmosphere. Young people hold books under their arms, wander around, and talk loudly from time to time. The feeling of being bookish and scolding Fang Qiu makes Xu Shan feel excited.
Just when I was about to go find someone to inquire about the School of Liberal Arts, I saw a group of people not far away surrounding a person and pushing him.
Among these people, there were several girls who were standing by and watching.
Xu Shan couldn't help but frown.
Is this school bullying?
I just saw the beautiful side of this university campus that looks like an ivory tower, but you ruined the atmosphere and acted like this for me?
Just look at it and I'll be done with it.
He then hurriedly stepped forward and loudly stopped him: "What's going on? There are many people bullying the few, right?"
On the crowded side, there was a young man with long hair. He glanced sideways at Xu Shan and said, "This is a private matter. I advise you not to meddle in other people's business."
Well, dealing with personal matters, do you call this dealing with private matters?
"Then what do I have to do?"
"Hey, there are really people in this world who are looking for a fight. We don't fight the greedy ones or the lazy ones, we only fight the blind ones. Brothers, fight the nosy ones first."
The long-haired young man waved his hand, and the young people rushed forward.
Although Xu Shan drank a lot of wine, his physical condition had been transformed by the mysterious pendant, and he was not drunk at all.
Moreover, Chen Hougao stood beside him. Martial arts masters like Chen Hougao were not comparable to the likes of Niu Baoguo and Zhu Baoguo in later generations.
Before Xu Shan could take action, he stepped forward and knocked a large group of people to the ground.
Especially the young man with long hair. His hair was tied together by Chen Hougao, and he was grabbed and kicked. At this moment, he was probably beaten to pieces, and it was extremely painful.
Seeing the young people looking for trouble lying on the ground, and seeing how embarrassed they were, the young man who had been pushed before was now about to rush forward and strike.
Xu Shan quickly grabbed him: "Brother, we can teach them a lesson, but if you teach them something, something will happen. You'd better tell me what's going on."
Although the young man was still unfinished, he still stopped and shouted to one of the girls: "Xu Meng, are you really going to go with them?"
The girl named Xu Meng seemed to be very indifferent: "Ouyang said he would give us a better platform. You local faction has no important people and no platform. I advise you to disband. There is no future. of."
This young man was stunned by this sentence. He angrily ignored the girl, but turned to express his gratitude to Xu Shan and Chen Hougao, and even invited them to sit in the dormitory.
When he heard that this guy named Zhang Chuangchuang was a student of the School of Liberal Arts and was in the same dormitory as Yu Ergou, Xu Shan decided to follow him to his dormitory to have a look. He was also curious about the people of this era. What does a university dormitory look like?
The result did not disappoint Xu Shan. The dormitory was old and filled with the smell of boys' sweat and feet. There was also the smell of cigarette smoke in the air. All the boys walking around in the corridor were casually dressed boys. , some were even shirtless in the winter, and some were wearing basket vests. Xu Shan even saw one wearing Arctic underwear.
This is no different from the university dormitory that Xu Shan went to in later generations. Except that the things inside are different and the people are different, the atmosphere is similar. However, there are also differences. People now do not have mobile phones or computers, so there are more Spending a lot of time together chatting and spanking, the distance between people is much closer than in later generations.
After entering the dormitory, Zhang Chuangchuang used his feet to create a space where people could enter, and asked Xu Shan and Chen Hougao to sit down. He poured them some boiled water, and then told them about being pushed by others this time. s reason.
In fact, it doesn't mean that she won't cook more dishes, but four dishes and one soup are equivalent to the current standard. If the dishes fill the table, others will question them and say that they are extravagant and wasteful.
Fortunately, the standard is four dishes and one soup, but the dishes are large enough. In addition, Professor Han and his friends are all educated people and don't have a big appetite, so they only need wine.
At the banquet, Professor Han introduced Xu Shan one by one: "This is my fellow countryman. His surname is also Xu, and his name is Xu Kai, but his Xu is Xu Zhimo's Xu. He is a professor in the Chinese Department of Linzhou University."
Xu Shan quickly handed over his hand: "Professor Xu, I have admired you for a long time."
Professor Xu Kai quickly waved his hand: "You don't have to be so respectful. I am just a poor scholar. I don't like all tastes, but I only like smell..."
So this one is here for the smelly winter melon.
Professor Han went on to introduce: "This one is Professor Ma Dong from the School of Radio and Television. He is also a lover of opera and has done in-depth research on folk art."
oh?Xu Shan suddenly thought of a certain big boss named Ma in later generations. It is said that his father also had profound attainments in folk arts. Could it be that these two people have a certain connection?
But looking at their faces, there doesn't seem to be any connection.
He asked tentatively: "Professor Ma, do you have a son?"
Professor Ma laughed: "Officer Xu, you are really sharp. I didn't even say that my son was Ma Qing. How could you tell it?"
what?
Is this Professor Ma Ma Qing’s father?
Looking at it this way, it does look a bit like it. Ma Qing's little protruding teeth seem to be exactly the same as Professor Ma.
And the first batch of students from the Criminal Police Academy are not something that ordinary people can attend.
Students who can enter the Criminal Police Academy in the first year of its establishment generally have a rather high social status, or they are martyrs like Bao Laohei, and they are all the descendants of their ancestors, so they are eligible. Enter.
From this point of view, Ma Qing also has a background, and the background is quite profound.
Professor Han then introduced the next person: "This one is Professor Dong Qiuyang from the School of Industry and Commerce. He is also an inventor, with various patents and numerous works. He is also very good at business. You two can exchange business experiences."
There is no need to exchange business experience. After all, Xu Shan comes from a later generation. He has a clear mind about what makes money and what projects should be undertaken at what time.
However, doing business these days requires more than just business experience. It also requires various connections. People in various places are so sophisticated. If you don't understand, it will be a little difficult to accomplish anything just with the information of future generations.
After introducing the big names, Xu Shan also toasted one by one. The guests and hosts chatted happily, and there were really sparks of creativity.Especially when it comes to advertising, Xu Shan talked about his previous large sum of money for writing essays.
Everyone has a lot to say on this topic, especially Professor Dong, who really feels deeply.
Putting down his chopsticks, he said excitedly: "When it comes to this, I have a lot of stories to tell. What are the commercials on TV now? What are they called? Provincial excellence, ministry excellence, national excellence, etc. Once you show off your certificate, does it count as an advertisement? Such an advertisement is just a waste of money, and no one who sees it will remember it."
Professor Xu was also very emotional: "That's right. In fact, these are all manifestations of being uneducated. Look, we have many examples of good advertising in ancient times, such as the luminous wine cup, which is instantly remembered by people. The grape wine and the luminous cup. The Lanling wine tulips and the amber light in the jade bowl make people think of the aroma and color of the Lanling wine. Therefore, those who advertise must also be educated. .”
Professor Ma said: "Actually, I think if you combine singing and dancing with advertising, as long as a simple melody is used, it can have a very good advertising effect. Of course, when it comes to advertising, I am an outsider and can only appreciate some singing and dancing. .”
Regarding everyone's opinions, Xu Shan also listened carefully and thought about it carefully. He also felt deeply that these guys are worthy of being experts. They have such vision and feeling at this moment. Compared with him, no one from the future can do it. How much difference.
At this time, an idea suddenly came to him. Since advertising in this era is so backward, why doesn't he lay out the advertising industry?
You must know that the advertising industry has produced several big names in later generations, such as Jiang Nanchun, and a certain film brother. They were all in the advertising industry at the beginning, and later got involved in the film and television industry.
If Xushan lays out the advertising industry, then many advertisements in the future, especially advertisements that are harmful, distorted, and insulting to our country, will be strangled in the cradle.
The dirty hands that have penetrated Western culture have been properly cut off.
Okay, so we decided happily. After drinking and leaving contact information with these professors, Xu Shan and Chen Hougao left the Han family and came to the campus of Linsu University.
It has to be said that in this era, the university campus is full of youthful atmosphere. Young people hold books under their arms, wander around, and talk loudly from time to time. The feeling of being bookish and scolding Fang Qiu makes Xu Shan feel excited.
Just when I was about to go find someone to inquire about the School of Liberal Arts, I saw a group of people not far away surrounding a person and pushing him.
Among these people, there were several girls who were standing by and watching.
Xu Shan couldn't help but frown.
Is this school bullying?
I just saw the beautiful side of this university campus that looks like an ivory tower, but you ruined the atmosphere and acted like this for me?
Just look at it and I'll be done with it.
He then hurriedly stepped forward and loudly stopped him: "What's going on? There are many people bullying the few, right?"
On the crowded side, there was a young man with long hair. He glanced sideways at Xu Shan and said, "This is a private matter. I advise you not to meddle in other people's business."
Well, dealing with personal matters, do you call this dealing with private matters?
"Then what do I have to do?"
"Hey, there are really people in this world who are looking for a fight. We don't fight the greedy ones or the lazy ones, we only fight the blind ones. Brothers, fight the nosy ones first."
The long-haired young man waved his hand, and the young people rushed forward.
Although Xu Shan drank a lot of wine, his physical condition had been transformed by the mysterious pendant, and he was not drunk at all.
Moreover, Chen Hougao stood beside him. Martial arts masters like Chen Hougao were not comparable to the likes of Niu Baoguo and Zhu Baoguo in later generations.
Before Xu Shan could take action, he stepped forward and knocked a large group of people to the ground.
Especially the young man with long hair. His hair was tied together by Chen Hougao, and he was grabbed and kicked. At this moment, he was probably beaten to pieces, and it was extremely painful.
Seeing the young people looking for trouble lying on the ground, and seeing how embarrassed they were, the young man who had been pushed before was now about to rush forward and strike.
Xu Shan quickly grabbed him: "Brother, we can teach them a lesson, but if you teach them something, something will happen. You'd better tell me what's going on."
Although the young man was still unfinished, he still stopped and shouted to one of the girls: "Xu Meng, are you really going to go with them?"
The girl named Xu Meng seemed to be very indifferent: "Ouyang said he would give us a better platform. You local faction has no important people and no platform. I advise you to disband. There is no future. of."
This young man was stunned by this sentence. He angrily ignored the girl, but turned to express his gratitude to Xu Shan and Chen Hougao, and even invited them to sit in the dormitory.
When he heard that this guy named Zhang Chuangchuang was a student of the School of Liberal Arts and was in the same dormitory as Yu Ergou, Xu Shan decided to follow him to his dormitory to have a look. He was also curious about the people of this era. What does a university dormitory look like?
The result did not disappoint Xu Shan. The dormitory was old and filled with the smell of boys' sweat and feet. There was also the smell of cigarette smoke in the air. All the boys walking around in the corridor were casually dressed boys. , some were even shirtless in the winter, and some were wearing basket vests. Xu Shan even saw one wearing Arctic underwear.
This is no different from the university dormitory that Xu Shan went to in later generations. Except that the things inside are different and the people are different, the atmosphere is similar. However, there are also differences. People now do not have mobile phones or computers, so there are more Spending a lot of time together chatting and spanking, the distance between people is much closer than in later generations.
After entering the dormitory, Zhang Chuangchuang used his feet to create a space where people could enter, and asked Xu Shan and Chen Hougao to sit down. He poured them some boiled water, and then told them about being pushed by others this time. s reason.
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