Return to 1983 and be a detective

Many people don't understand the sudden appearance of Hongpeng Special Drink, a functional drink. They only think that this thing is really expensive.

Some people are still thinking angrily, why is this stuff so expensive? Could it be that drinking it will make you an immortal?

Therefore, the feedback from various places is that this Hongpeng special drink is not easy to sell and the people do not approve of it.

Originally, the sales of this Hong Peng special drink were all the original dealers of Hsu Fu Chi. They tried to buy a batch because this Hong Peng special drink was produced by Hsu Fu Chi, but it turned out that they couldn't sell it. , they all gave feedback, hoping that Xu Fuji could lower the price of this Hongpeng special drink. As a result, Xu Shan not only did not lower the price, but instead raised the price, directly selling it for three yuan a can.

Not only the dealers didn't understand Xu Shan's behavior, but also the people around Xu Shan didn't understand it very well. They reminded Xu Shan in a roundabout way, but Xu Shan was indifferent.

On this day, Xu Shan returned to Xujiacun and brought several cans of Hongpeng special drink to Su Wan.

After Su Wan drank a can, she burped and covered her mouth in embarrassment, her face slightly red.

"How about it? Does this taste okay?"

"Is this the new drink you developed? I heard you say it has a refreshing effect before, but now I don't feel any refreshing effect."

"Well, you have to drink this when you stay up late."

"Isn't that just like tea? But how can anyone stay up late these days?"

When Amelia Su said this, she suddenly thought of something, and couldn't help but blush even more, and lowered her head: "But the taste is quite good."

"Right, so this kind of drink costs three yuan a can, so it's not expensive."

"What," Su Wan felt that she heard wrongly, "You mean this can costs three yuan?"

"Well, I actually don't think three yuan is too expensive. After all, this is the first functional drink in the country, but it's worth the price."

Su Wan looked at Xu Shan's confident look and hesitated to speak.

Xu Shan naturally knew what Su Wan was worried about. In fact, he had heard many people's reactions to this problem these days, that is, the price was too high and consumers did not approve of it.

Indeed, the average monthly salary of ordinary people now is only 40 to 30 yuan, which is still the salary of formal employees. People can spend [-] yuan to attend a special dance, where there is a high chance of having an affair, but What is the use of drinking this energy drink?

Even if it can increase a man's functions in certain aspects, you can't pick up girls with this, so what's the use?

"Maybe, but I believe that before long, everyone will recognize the price and rush to buy it."

Su Wan looked at Xu Shan. She was full of love for her man's self-confidence. Confident men are the most charming, and Xu Shan's self-confidence is based on continuous success.

"Have you prepared any other marketing methods?"

Su Wan knew that Xu Shan was a man who continued to create miracles.

He had sold those tattered towels for 20 yuan before, not to mention the high-end drinks in cans.

Xu Shan nodded. He was still full of confidence in the Hongpeng Special Drink. Let’s not talk about anything else, let’s talk about a certain Lippo. To put it bluntly, it is orange soda in cans. Compared with the real Hongpeng Special Drink, As far as functional drinks are concerned, it's just a gimmick, but it sells it confidently for two yuan a can, and people really buy it.

The reason for this phenomenon is that the boss of a certain Lippo is also a strange person. He spent a lot of money to sponsor the Olympic Games. He used the Olympic Games to build brand awareness and finally made a lot of money.

But now Xu Shan has been reborn. After more than half a year of accumulation, his net worth has already exceeded one million. Moreover, the financial connections he has are far beyond the reach of a certain Lipao boss who made his first pot of gold by fooling people with qigong. In comparison, he has decided to sponsor the Olympic Games this time. Therefore, at least this year, if Lippo wants to compete with Hongpeng Special Drink, there is no chance at all.

When the little girl came back from school at noon, Xu Shan also opened a bottle for her. She drank the Hongpeng special drink and praised it profusely: "Brother, you should bring more of such delicious things so that I can bring them too." Go to school and give Xiaoling and the others a taste."

Xu Shan shook his head: "Children can't drink too much of this stuff. They won't be able to sleep after drinking it."

It’s true that it’s full of caffeine. Children are more sensitive. If they drink too much, they can’t sleep. If they doze off in class the next day, won’t they be criticized by the teacher?

"Humph, you stingy guy. If you don't want to, you won't. Why are you talking so much?" The younger sister was not convinced.

Su Wan quickly explained: "My little sister, your brother is right, this should contain caffeine, don't drink too much, and your brother sells this stuff for three yuan a can, are you really willing to share it with others? "

When she heard that it was so expensive, the little girl was a little scared: "Actually, that's what I said. I don't dare to drink such expensive things anymore. I might as well sell them for money. I think ordinary orange soda is fine." for drink."

The little girl said that she was reluctant to even drink the can in her hand. She wanted to find a place to hide it so that she could drink less.

Looking at the little girl's appearance, Xu Shan couldn't help but laugh. This is really a bitch. In fact, this is also the common mentality of everyone in this era. No one who has money can spend it like this. Three yuan a can is a money grab. .

"It won't happen. Our family produces this. If you like to drink it, you can drink it as water." Xu Shan said.

"That won't work. Look at this jar. It looks like gold at first glance. And this thing, it's called a pull ring. Does it look like a gold ring to you?"

The little girl said as she put the ring on her little finger.

Seeing this scene, Xu Shan's heart suddenly moved, and he thought of a marketing method.

Although he could wait until he sponsors the Olympics before promoting the Hongpeng special drink, it is still several months before the Olympics, and the beverage factory cannot continue to operate at a loss.

Although for ordinary enterprises, there is always an investment period and it takes a period of operation before the capital can be recovered.

But Xu Shan is an exception. If the company he runs is operating at a loss, shouldn't he be laughed at by others?

So before sponsoring the Olympics, he decided to engage in prize sales.

That is, under the pull tab of the can, different awards ranging from first to fourth prizes are engraved, and the first prize bonus reaches 5 yuan.5 yuan is so valuable these days.

In addition to the prize sales, he also printed on each can of Hongpeng special drink: Support Project Hope, and a dime will be donated for every bottle sold.

Next comes the promotion in the media. After the previous marketing of Brain Titanium, Xu Shan is now quite familiar with media soft articles, TV, and radio promotions, and Yu Ergou and Zhang Chuangchuang are also in Xu Shan Under the guidance and influence of , they have already understood the connotation of advertising, and are comfortable writing soft articles. They have made this Juyou advertisement vivid and impressive. Based on the promotion of Hongpeng Special Drink, they continued to learn and improve, and directly introduced the domestic The advertising level has been raised several notches.

In this way, within a short period of time, the domestic Hongpeng special drinks were sold out. Xu Fuji Beverage Factory became famous throughout the country. Those former Xu Fuji dealers also made a lot of money. They I no longer dared to question Xu Shan, but directly put Xu Shan on the altar.

At the same time, in the imperial capital, in a courtyard.

Mr. Zhou was sitting on a wicker chair, with a can of Hongpeng Special Drink on one side and a box of Brain Peptide Gold on the other side.

In front of him stood a frightened and trembling man.

This man is one of the four shadows of Mr. Zhou, a Zhongzhou boss named Niu Qichong.Even though this Zhongzhou boss is in his 40s, much older than Mr. Zhou, he is like a child who made mistakes in front of Mr. Zhou.

Mr. Zhou frowned: "Don't be stunned, talk."

"Sir, you can't blame me for this. I didn't know they would launch it so quickly, and their advertising is so powerful. They immediately occupied the national market as soon as they launched it, catching us all off guard."

"I raised you just to let you take the blame? Tell me, how to solve it?"

Mr. Zhou's words were very plain, but Niu Qichong felt a deep murderous intention. He knew Mr. Zhou's temper. If he could not solve this matter perfectly, he would be the one who would be solved.