Return to 1983 and be a detective

Seeing Billy being so excited about rice bowl, Xu Shan was secretly amused.

Isn’t all this what the system you developed brings to everyone’s feelings?

After the invention of the personal computer, why it was not so popular at the beginning, there are actually two factors.

The first factor is the high price of PCs.

The second is that the entry barrier for personal computers is a bit high.

Xu Shan didn't know much about the situation in Tajikistan, but Xu Shan still knew a little about the domestic situation.

Not to mention the 80s, by the end of the 90s, computer training was still very popular.

The content of this kind of training was nothing more than typing and DOS commands, because the "window" system had not yet become popular in China at that time.

Therefore, when it comes to computers in those days, it is extremely high-end.

The thing that struck Xu Shan the most was a cross talk by a cross talk master, which mentioned something about computers, saying that computers are simply programs and storage, just like pickled cabbage. Pickled cabbage also requires programming and storage.

Therefore, due to the limitations of the times, even a technical master like Billy Rice cannot see the future direction and needs to find the direction through a little bit of exploration.

After finishing the meal, the two parties had not yet discussed the issue of cooperation. In fact, Xu Shan seemed to have settled everything.

Because Billy Rice has invited Xu Shan to join their team more than once, hoping to work with Xu Shan to develop the directions Xu Shan mentioned.

Of course, such trust cannot be bought with any amount of money.

So in the end, after both parties left their business cards, they left the Panda Hotel with satisfaction.

When leaving the Panda Hotel, Lao Mo asked Xu Shan: "Xu, you guys had such a good time talking, why don't you just sign the contract."

"Old Mo, your question is on point. I actually want to sign a contract with them immediately, but the problem is that we don't have much money on hand at the moment. If there is less money, then MBI will If people pay more, no matter how happy we talk, won’t it eventually be reflected in the money?”

"Hey, I didn't consider this aspect."

Lao Mo did not refute Xu Shan. He also knew that this was the rule of the world of capital righteousness. No matter how good your relationship was, you could never be as good as the other party who was throwing money at you.

There is a saying that there is nothing that cannot be done with money. If there is, it means that money is not spent enough.

Xu Shan thinks so.

Therefore, he wisely chose not to talk about cooperation for the time being, and just left a good impression on each other first.

Next he followed Lao Mo to Smith Winery.

There was a lot of fine wine at Smith Winery. Xu Shan opened a bottle of [-] Lafite and tasted it, but found that it really didn't suit his taste.

Then he sealed the wine back.

It was the temporary cook hired by the winery who cooked delicious ribs, which impressed Xu Shan deeply.

He and Lao Mo sat opposite each other and tasted the grilled ribs together.

Xu Shan was also very good at using knives and forks. He elegantly cut off a small piece of meat and forked it into his mouth. After eating, he wiped his mouth with a napkin: "Old Mo, you said you wanted to do a magazine before, but I don't know what your intentions are. ?"

When Xu Shan asked this, Lao Mo also became more energetic: "I heard from Smith that you also made magazines in the big Eastern countries. We should be peers. In fact, I plan to acquire a magazine and run it myself. But just now you As I said, everything in this world depends on money. The magazine I am interested in now is still too expensive, and my money is far from enough to buy it."

"What are you going to do?"

"I plan to start a magazine of my own, but I don't know what kind of magazine I want to start. So I want to hear your suggestions."

If we talk about making magazines in China, Xu Shan definitely has a say, but this is a lighthouse country.

Tajikistan has its own national conditions here.

He didn’t know the national conditions of Tajikistan, let alone what magazine to start.

So he asked: "Old Mo, do you know Bronson? Virgin's boss?"

"Of course I know. He started out as a magazine, and then made records for ten years. Recently I heard that he plans to start an airline. Many people don't think highly of his company."

"Oh? Is Virgin Atlantic also about to be founded? When will their shares be issued?"

When Xu Shan asked, Lao Mo immediately understood: "Are you saying that Virgin Atlantic's stocks are also worth buying?"

"Of course it's worth it, but it's still not as good as the stock we have now. If you still have some spare money, you can invest it, but if you don't have any money now, let's give it up. I went back to the Virgin boss, he can rely on The main reason for making money from underground magazines is that the content is exciting and can attract sponsorship. So I think we can also make a magazine that makes a living by advertising for others."

"Do you rely on advertising for others? A magazine full of advertising?"

"If that's the case, not many people will read it. What I mean is that with advertising as the main body, as long as you choose the right customer group and create an advertising magazine, you can actually make a lot of money. Let's accumulate it step by step. "

The kind of magazine Xu Shan mentioned is called DM magazine. In fact, it is not new in later generations. Some advertisements and some useful information are added to the magazine and distributed to customers for free, relying on advertising revenue.

Although Lao Mo is said to be a big brother in content in later generations, isn't this the initial stage? If you want primitive accumulation, do you have to take the ordinary path?It would be weird if you could make money by following the same old path that others have taken.

Old Mo was obviously very interested: "Tell me more about this advertising magazine."

"Actually, advertising magazines are very simple. For example, let's make a magazine specializing in car advertisements and send it to customers who want to buy cars. Can it increase their desire to buy cars? Then we get money from car companies. This business You should understand logic, right?"

"Of course I understand this, but we also have to choose a direction. Which direction do you think is appropriate?"

"Sports brands." Xu Shan thought for a while and said, "Smith has the resources. We can get sponsorship from his Anadyk, and at the same time we can also make some of our own brands, and there are also some sports products. You can join our advertising magazine. It would be best if we could negotiate discounts with manufacturers, so that customers who go to manufacturers to buy things through magazines can enjoy lower discounts."

When Lao Mo listened to Xu Shan's plan, his eyes gradually brightened. He wanted to make a magazine, but he never thought that a magazine could do this.Of course, in China, people are still unable to accept this kind of advertising magazine, but now this is a country with evil capital and they put money first, so Lao Mo also understood the point and immediately agreed with Xu Shan's idea. , I plan to make money first by making an advertising magazine.