Return to 1983 and be a detective

On the street, two small shops, door to door, are offering promotions.

The word promotion sounds so new in this era.

Everyone was surprised and gathered around to see what tricks the two shops were up to.

At the same time, everyone showed little interest in the products promoted by these two stores. One child said on the spot: "Who has lost his mind and refused to buy the Hongpeng special drink instead of buying this boiled water?"

This is also everyone’s mentality. It is not easy for anyone to make money in this era. If you want to buy some water, you must buy something delicious, a carbonated drink, a sweet carbonated drink. Who buys boiled water? ,

People who buy boiled water must have too much money and no place to spend it.

Therefore, even if there is another promotion, this kind of activity will be a big deal but little rain, and basically there will be no sales at all.

Not even sales.

"Purified water is good for your health when you drink it. It has no impurities. You won't get sick after drinking it."

"Mineral water, come and try it. It contains a variety of minerals. It is healthy and good water."

One of these two small shops sells purified water and the other sells mineral water. They are competing in a competition across the street.

It's not that they really want to sell water, but because the bosses behind both parties really gave too much.

Even if they don't sell a bottle of water, just relying on the subsidies from the boss behind them, they can make more money than selling other things. This business can really be done.

And competitions like this between small shops are being held all over the country.

Behind the scenes is a money-burning war.

Various companies in Xushan can create joint brands, such as the joint brand between Hongpeng Special Drink and Nongfu Spring.Another example is the co-branding of Hongbaolai and mineral water, which can create a lot of possibilities.

But Mr. Zhou is almost in trouble. Although there are many companies under his control, there are really not many that can be used.In the end, we had to do a joint sale of a certain Lippo and purified water.

The main strategy is to buy purified water and get a certain Lippo as a gift.

This strategy played into Xu Shan's heart. Xu Shan immediately stepped up his efforts and launched promotions. But if Mr. Zhou wanted to compete with Xu Shan, he had to cut prices, promote promotions, and throw money at it.

However, Xu Shan's promotional activities, although they are very popular, have many flagship products. They are buying a Hongpeng special drink and giving a farmer's wife a spring spring, or buying Xu Fuji instant noodles and giving a farmer's woman a spring spring.

This peasant woman’s mountain spring is a gift.

But because Mr. Zhou had too few flagship products, he bought purified water and gave a certain Lippo as a gift, which was a bit putting the cart before the horse.

A month later, although the mineral water industry in Xushan had spent a lot of money and seemed to be losing money by selling water, it made up for it in other ways. Not only did it make up for it, it also attracted these industries. of sales.

But Mr. Zhou's side is really miserable. Ouyang Piaofeng has reminded him several times, telling him not to do any more promotions, because a certain Lippo, which is always profitable, has directly lowered its price because it endorses pure water. After upgrading its own grade, sales have dropped significantly.

And a certain Lippo is almost the most profitable brand under Mr. Zhou.

Mr. Zhou also had a big headache when he heard this. He didn't care about money, but the people under his command all needed money to live.

But now he was already riding a tiger.

Prosperity and wealth were nothing to him, so he had no choice but to increase his investment.

But he doesn't just increase investment. As a first-come-reborn person, the resources he has accumulated are beyond what people like Xu Shan can imagine. He has a first-mover advantage.

Now is the time for him to show his advantages.

So he gave an order, and the industries across the country that originally belonged to Mr. Zhou began to work together.

These industries did not bundle sales with pure water, but attacked Nongfu Spring together.

For example, an agency of the dental prevention group of a large Eastern country controlled by Mr. Zhou released a survey stating that drinking mineral water all the time will cause dental calculus in people.

And this kind of dental calculus is irreversible.

It has nose and eyes.

In addition, some medical institutions have also studied the risk of various stones caused by this mineral water.

Everyone was panicked for a while. Although they said they did not buy pure water, they stayed away from mineral water.

Coupled with the harmful content of mineral water promoted from the beginning.

The sales of mineral water in Xushan began to stagnate.

Xu Shan was not anxious at all, and still asked everyone to increase their efforts. Even if they had money, they would keep throwing money into it.

This is like two people cheating. One party is cheating by deducting cards and never opens the cards. The other party has good cards, but has no choice but to accompany them and keep betting.

Although Mr. Zhou knew that Xu Shan would open the cards sooner or later, the financial resources Xu Shan had accumulated in such a short period of time was quite astounding to him.

He never dreamed that in one year's time, a latecomer would be as powerful as him.

Of course, this is talking about the cash flow in the market. In fact, many of Zhou Gongzi's layouts are high-quality assets, such as hospitals, which can generate huge benefits in the long run, unlike Xushan who only deals in consumer goods now.

In this way, the dispute between mineral water and pure water continued for another two months. During these two months, Xu Shan spent nearly [-] million, while Mr. Zhou spent twice as much as Xu Shan.

In the end, Xu Shan suddenly relented and decided not to make mineral water for the time being, but to sell the Nongfu Spring brand to others.

This made Xiao Zhong very puzzled.

He saw that his idol worked so hard to protect the market and wanted to keep the Nongfu Spring brand, but now it suddenly gave up halfway, and he was unwilling to do so.

However, Xu Shan did not give him any explanation. He just arranged for him to produce fruit milk and yogurt industries, which was equivalent to letting him directly steal another of Haha's flagship products.

Fruit milk and yogurt are products that are in line with the times, so they are very smooth to make. In addition, everyone has focused on the battle between mineral water and purified water before, but has ignored this trend, which is just right for children. Zhong picked up a bargain and did everything smoothly.

In particular, Xu Shan also specially paired him with an advertisement: "Sweet and sour, nutritious and delicious, drinking it every day makes me happy..."

These simple lines coupled with nice music immediately captured the hearts of the children, so you can often see children asking their parents to buy this fruit milk on the streets.

Mr. Zhou on the other side breathed a sigh of relief after learning that Xu Shan had backed down. In order to fight Xu Shan in the sales war, he had even forgotten his original intention and threw almost all his cash flow into Sales of purified water go up.In the end, it was difficult to get off the tiger and had to passively respond. Fortunately, Xu Shan withdrew in time. Otherwise, if it continued, I really don’t know who would be unable to hold on.