Rebirth 76: Industrial Internet Empire
Chapter 368 Free Ads
Early the next morning, He Jianye came to visit out of curiosity...
"Director He, if I remember correctly, today is not the weekend, right? Why are you coming to my house if you don't go to work? Disturbing people's dreams so early in the morning..." Yang Mo pretended to be unhappy and said.
"Don't be ignorant. If it weren't for the fact that you two are separated for a long time rather than newlyweds, I would have come last night. What time is it now, and I still want to disturb your dreams?" He Jianye said disapprovingly.
"What? Is something wrong?" Yang Mo asked curiously.
"Isn't that what you said on the phone! Why are you pretending to be confused? What? Do you want to change your mind again?" He Jianye asked.
"Is there any news from the city government so soon?" Yang Mo asked with interest.
"What are you thinking? Land in Zhongguancun is extremely valuable! For such a large area of land, you think it's as simple as going to the wet market to buy vegetables!" He Jianye said.
Yang Mo chuckled and said: "Director He, actually I came back this time mainly to find you. The mass production of Zhiyuan Computer is going smoothly and is ready to go on sale this month. However, the localization of key core components is progressing slowly. Currently, we still rely on imports and cost control. We are still some distance away from our original goal!”
"Has the selling price been determined? Can it be lowered a little?" He Jianye asked quickly.
Yang Mo continued: "The initial booking price was originally 7888, which is 200 yuan lower than Lenovo Tongxi. Through the price war, the domestic computer hardware market has been activated, but I think this price is still affordable for ordinary working-class people and newly graduated college students. Can not afford!"
He Jianye nodded: "Yes! Giving subsidies to computers at this price is easy to get into trouble. Can we lower it a little? Small profits but quick turnover! When production capacity is increased, we can also spread the cost!"
Yang Mo pondered for a moment and then said: "It is true. For most people, a computer priced at RMB [-] or RMB [-] is still considered a luxury product. It would be controversial to use taxpayers' money to subsidize products that ordinary people cannot afford. It is inevitable that the “Internet Inclusion Plan” will be stillborn!”
He Jianye said anxiously: "Don't! Think of a way! You made a special trip back to Yanjing, so you must have a countermeasure, right?"
Yang Mo smiled bitterly and said: "Why are you going back to Yanjing? I can't come back to see my wife and parents! If you can't control costs, you can't sell at a loss, right? It's okay to lose some money, but how can other computer manufacturing companies survive?"
"No, you must have a way! As long as you promote the "Internet Inclusive Plan", I will directly ask you what conditions you have. Within my scope of authority, I will try my best to find ways to satisfy you!" He Jianye promised.
Yang Mo said angrily: "Director He, what you said! As if I am a profiteer who just raises prices! Alas, I feel regretful. In order to support your work, I came up with this The "Internet Inclusion Plan" is a bad idea. In two years, several billions have been invested. Including the billions of dollars spent on acquiring Connor, the total investment exceeds tens of billions. But I still think too simply. Support the computer hardware industry chain. , it is really difficult to complete it with Zhiyuan’s power alone!”
He Jianye said solemnly: "The Internet inclusive plan is not a bad idea. The senior leaders praised you very much and said that this is a forward-looking plan! It is understandable that you may encounter some setbacks temporarily. Don't be discouraged. , Generally speaking, the Internet inclusive plan has made considerable progress. The cooperation between Cisco and Huawei that you single-handedly promoted has reduced the price of communication equipment by a large margin!"
When Yang Mo saw that the preparations were almost done, he sighed and said, "Director He, you are feeding me chicken soup for the soul again. I really can't bear to let this plan run aground!"
He Jianye suddenly became energetic: "I'm just telling you! You must have a way. Tell me quickly, how can we continue to move forward?"
Yang Mo pondered for a while, and then said as if he had made great determination: "Tens of billions of funds have been invested, but we can't miss this last tremor! Director He, to tell you the truth, the cost of Zhiyuan Computer is currently controlled at around 6600 , plus the diluted R&D expenses, advertising expenses, and sales channel profits, the price of 7888 is a relatively competitive price, so go ahead! Cancel the R&D expenses and advertising expenses, and then compress the profit margins of the sales channels. Reduce the price to 6999, which is 1000 cheaper than Lenovo!"
He Jianye nodded quickly and said: "This price is still a bit attractive! The government subsidizes it by 500, and no one is gossiping. How about the configuration? Will the configuration be reduced when the price drops, right?"
"When have you ever seen Zhiyuan's products inferior to others? Don't worry, not only will they not be reduced in configuration, the configuration will definitely be much better than the 7999 Lenovo Tongxi!" Yang Mo assured.
"That's all we can do for now, let's do it step by step!" He Jianye comforted himself.
Yang Mo smiled bitterly and said: "Director He, this price is purely to make money at a loss and is not conducive to the long-term healthy development of the company. You have to give us some compensation in other ways, right?"
"Compensation?" He Jianye was stunned...
Yang Mo laughed and said: "How can we promote it if we don't even mention the advertising fee? Do you think this will work? Let the government media do a special report on the "Internet Inclusive Plan" and focus on how Zhiyuan Computer Technology Company is doing its best. It can control costs and bring top-notch brand computers into the homes of ordinary people..."
"You are really a profitless profiteer! How dare you think of asking the state media to give you free advertising for Zhiyuan! In so many years, have you seen any company given free advertising by the state media? Such a big thing , I can't make the decision..." He Jianye shook his head and said with a bitter smile.
"Director He, don't rush to praise me yet! I haven't finished speaking yet? After the special report is implemented, we have follow-up plans..." Yang Mo said with a playful smile.
"Praise you? When did I praise you? Don't fool me, tell me what your follow-up plans are?" He Jianye asked, dumbfounded.
Yang Mo said mysteriously: "The secret must not be leaked. After the official media special report is approved, I will tell you my detailed plan. However, I can tell you one thing. The core of this follow-up plan is: let everyone who needs a computer College students can all use computers..."
He Jianye's eyes lit up and he asked hurriedly: "Tell me, what kind of follow-up promotion plan can make every college student use a computer? If you can really tell who is ugly, I will try my best to help you. Contributing to a series of reports in the official media..."
"Director He, if I remember correctly, today is not the weekend, right? Why are you coming to my house if you don't go to work? Disturbing people's dreams so early in the morning..." Yang Mo pretended to be unhappy and said.
"Don't be ignorant. If it weren't for the fact that you two are separated for a long time rather than newlyweds, I would have come last night. What time is it now, and I still want to disturb your dreams?" He Jianye said disapprovingly.
"What? Is something wrong?" Yang Mo asked curiously.
"Isn't that what you said on the phone! Why are you pretending to be confused? What? Do you want to change your mind again?" He Jianye asked.
"Is there any news from the city government so soon?" Yang Mo asked with interest.
"What are you thinking? Land in Zhongguancun is extremely valuable! For such a large area of land, you think it's as simple as going to the wet market to buy vegetables!" He Jianye said.
Yang Mo chuckled and said: "Director He, actually I came back this time mainly to find you. The mass production of Zhiyuan Computer is going smoothly and is ready to go on sale this month. However, the localization of key core components is progressing slowly. Currently, we still rely on imports and cost control. We are still some distance away from our original goal!”
"Has the selling price been determined? Can it be lowered a little?" He Jianye asked quickly.
Yang Mo continued: "The initial booking price was originally 7888, which is 200 yuan lower than Lenovo Tongxi. Through the price war, the domestic computer hardware market has been activated, but I think this price is still affordable for ordinary working-class people and newly graduated college students. Can not afford!"
He Jianye nodded: "Yes! Giving subsidies to computers at this price is easy to get into trouble. Can we lower it a little? Small profits but quick turnover! When production capacity is increased, we can also spread the cost!"
Yang Mo pondered for a moment and then said: "It is true. For most people, a computer priced at RMB [-] or RMB [-] is still considered a luxury product. It would be controversial to use taxpayers' money to subsidize products that ordinary people cannot afford. It is inevitable that the “Internet Inclusion Plan” will be stillborn!”
He Jianye said anxiously: "Don't! Think of a way! You made a special trip back to Yanjing, so you must have a countermeasure, right?"
Yang Mo smiled bitterly and said: "Why are you going back to Yanjing? I can't come back to see my wife and parents! If you can't control costs, you can't sell at a loss, right? It's okay to lose some money, but how can other computer manufacturing companies survive?"
"No, you must have a way! As long as you promote the "Internet Inclusive Plan", I will directly ask you what conditions you have. Within my scope of authority, I will try my best to find ways to satisfy you!" He Jianye promised.
Yang Mo said angrily: "Director He, what you said! As if I am a profiteer who just raises prices! Alas, I feel regretful. In order to support your work, I came up with this The "Internet Inclusion Plan" is a bad idea. In two years, several billions have been invested. Including the billions of dollars spent on acquiring Connor, the total investment exceeds tens of billions. But I still think too simply. Support the computer hardware industry chain. , it is really difficult to complete it with Zhiyuan’s power alone!”
He Jianye said solemnly: "The Internet inclusive plan is not a bad idea. The senior leaders praised you very much and said that this is a forward-looking plan! It is understandable that you may encounter some setbacks temporarily. Don't be discouraged. , Generally speaking, the Internet inclusive plan has made considerable progress. The cooperation between Cisco and Huawei that you single-handedly promoted has reduced the price of communication equipment by a large margin!"
When Yang Mo saw that the preparations were almost done, he sighed and said, "Director He, you are feeding me chicken soup for the soul again. I really can't bear to let this plan run aground!"
He Jianye suddenly became energetic: "I'm just telling you! You must have a way. Tell me quickly, how can we continue to move forward?"
Yang Mo pondered for a while, and then said as if he had made great determination: "Tens of billions of funds have been invested, but we can't miss this last tremor! Director He, to tell you the truth, the cost of Zhiyuan Computer is currently controlled at around 6600 , plus the diluted R&D expenses, advertising expenses, and sales channel profits, the price of 7888 is a relatively competitive price, so go ahead! Cancel the R&D expenses and advertising expenses, and then compress the profit margins of the sales channels. Reduce the price to 6999, which is 1000 cheaper than Lenovo!"
He Jianye nodded quickly and said: "This price is still a bit attractive! The government subsidizes it by 500, and no one is gossiping. How about the configuration? Will the configuration be reduced when the price drops, right?"
"When have you ever seen Zhiyuan's products inferior to others? Don't worry, not only will they not be reduced in configuration, the configuration will definitely be much better than the 7999 Lenovo Tongxi!" Yang Mo assured.
"That's all we can do for now, let's do it step by step!" He Jianye comforted himself.
Yang Mo smiled bitterly and said: "Director He, this price is purely to make money at a loss and is not conducive to the long-term healthy development of the company. You have to give us some compensation in other ways, right?"
"Compensation?" He Jianye was stunned...
Yang Mo laughed and said: "How can we promote it if we don't even mention the advertising fee? Do you think this will work? Let the government media do a special report on the "Internet Inclusive Plan" and focus on how Zhiyuan Computer Technology Company is doing its best. It can control costs and bring top-notch brand computers into the homes of ordinary people..."
"You are really a profitless profiteer! How dare you think of asking the state media to give you free advertising for Zhiyuan! In so many years, have you seen any company given free advertising by the state media? Such a big thing , I can't make the decision..." He Jianye shook his head and said with a bitter smile.
"Director He, don't rush to praise me yet! I haven't finished speaking yet? After the special report is implemented, we have follow-up plans..." Yang Mo said with a playful smile.
"Praise you? When did I praise you? Don't fool me, tell me what your follow-up plans are?" He Jianye asked, dumbfounded.
Yang Mo said mysteriously: "The secret must not be leaked. After the official media special report is approved, I will tell you my detailed plan. However, I can tell you one thing. The core of this follow-up plan is: let everyone who needs a computer College students can all use computers..."
He Jianye's eyes lit up and he asked hurriedly: "Tell me, what kind of follow-up promotion plan can make every college student use a computer? If you can really tell who is ugly, I will try my best to help you. Contributing to a series of reports in the official media..."
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