Rebirth 76: Industrial Internet Empire

Yang Mo waved his hand and continued teasing: "In the new year, I wish everyone has steel, people to think, and money to spend!"

After speaking, he pulled away the red cloth covering the stage, revealing a large pile of cash, and the atmosphere in the audience reached its peak.

Using piles of cash to stimulate employees' enthusiasm is a favorite trick of Chaoshan businessmen, and Yang Mo has used this trick to the fullest!

Yang Mo personally distributed large bonuses to several outstanding technicians and operators, which suddenly touched everyone's heartstrings: This boss is so generous!Given so much at once, I can do those jobs very well. I will definitely grab this bonus next year...

One day later, the same scene was played out at Daqingwan Machinery Factory. The development of the compressor was nearing completion. The technical difficulties had been overcome, and all that was left was to polish the details.

In terms of basic machinery, with the support of the most advanced alloy materials, hydraulic pumps, high-end bearings, and high-strength gears have all completed mass production and gradually entered the European and American high-end equipment markets.

In March, the compressor project of Daqingwan Machinery Factory was successfully developed. Reciprocating and rotary compressors, two household volumetric compressors, were mass-produced at the same time.

In particular, the main product, the rotary compressor, has the advantages of small size, light weight, high efficiency, low noise, etc. All technical indicators have reached the international advanced level.

This is the competitiveness brought by the advantages of basic materials, especially for compressor cylinders and crankshafts that require extremely high metal materials. Daqingwan Machinery Factory took the lead in using Zhiyuan Steel Company’s expensive new high-strength alloy steel, which greatly reduced the cost of the compressor. noise and cooling effect.

For the compressor casing, Daqingwan Machinery Factory adopts a new process of forging + riveting, which solves the defects that cannot be overcome by the casting process.

June 1978, Hannover, the capital of the West German state of Lower Sachs.

This industrial town located at the intersection of the North German Plain and the Mid-German Canal is also the center of Germany's automobile, machinery, and electronic industries. Since the end of World War II, Hannover has been an important exhibition and industrial products trading center in Europe.

The 18th Hannover Industrial Products Fair was held as scheduled. Zhiyuan Steel Company and Daqingwan Machinery Factory became the first companies in Hong Kong to be invited to participate in the exhibition.

This is not easy for the Germans, who are known for their rigor and arrogance. In the past, Asian exhibitors were almost exclusive to Japanese companies, and other countries and regions could only participate as purchasing merchants.

Yang Mo spent a lot of money to book the most conspicuous booth at the main venue, and sent four technical teams and sales teams, as well as translators of small languages, to Hannover with various prototypes, samples and promotional materials!

Among the four technical teams, in addition to the compressor and basic machinery division of Zhiyuan Steel Company and Daqingwan Machinery Factory, the largest one is actually the Zhiyuan Technical Consulting Service Company temporarily established by Yang Mo.

The promotional page of Zhiyuan Technology Consulting Services Company not only holds a number of key patented technologies, but their main business is business and trade negotiations. They promise to use extremely low commissions to strive for the greatest benefits for customers who need to purchase equipment and parts. Benefit.

This kind of group buying, which is equivalent to the later generations, is not actually suitable for the procurement and trade of equipment and parts, but for developing countries in this era, it is like a savior.

Especially for the mainland purchasing groups that come to participate in the Hannover Industrial Products Fair, most of the group leaders with decision-making power are management cadres who do not know much about technology. Most of the technical backbones are college students who studied in the Soviet Union in the early years and can only speak Russian and Chinese. Due to the language barrier, technical drawings cannot be understood, and the accompanying translators are text carriers who know nothing about technology. In many cases, they are talking the same way.

Japanese companies are seizing this opportunity to trap mainland purchasing groups. Japanese "profiteers" who are familiar with the national conditions often only need three tricks to get it done:

1. Depending on the size of the purchase, use foreign exchange or study abroad quota to find the team leader and establish a good cooperative relationship.Even a very honest team leader who goes abroad is still responsible for the needs of seven aunts and eight aunts at home, including some of the leaders' family members who cannot afford to offend!

2 The astonishing number of technical drawings in foreign languages ​​made the technical backbone’s eyes wide open and made them more and more confused.

3. When talking to the translator, try to use professional names that they do not understand. This will appear incomprehensible and make them tired of dealing with it, making it difficult to build a bridge of technical communication.

This is actually very easy to understand. It is equivalent to a doctor prescribing a prescription to a patient. They are almost all written from heaven, just to make you unable to understand them. The more you cannot understand them, the more powerful you think they are!

In this way, everyone is in the dark anyway. Funds are already tight, and EU equipment manufacturers dare not even go there. They can only make do with purchasing so-called "cheap equipment" from Japanese companies. But when they buy it back, they realize that it not only includes There are many dispensable ancillary products, as well as sky-high installation fees and service fees. Enterprises that lack awareness of rights protection are not spending their own money anyway, so they are slaughtered by this group of profiteers who are smiling and bowing. Again and again!

Yang Mo, a technical consulting service company, was established in response to the asymmetry between developing countries and equipment manufacturers. Regardless of the fact that these Japanese, European and American companies have reached solid price alliances because they have no worries about selling their products, they are fragile in Yang Mo's eyes. Very.

As long as the lever of profit is large enough, it can leverage all equipment companies to engage in price wars. These developing countries are simply the most conscientious purchasers in the world (except Asan). Faced with the plunder of equipment manufacturers entering into price alliances, they can only They will complain that their country’s foreign exchange reserves are insufficient and they are short of money...

But things did not go smoothly. For three days, Zhiyuan Technical Consulting Services Company did not complete a single order. On the contrary, the booths of the other three technical teams were crowded with people, and the staff had to go to other booths to help.

Lin Xi, who came to Hannover as the company's legal team, smiled and said: "This trick doesn't work! Don't they want to buy it themselves? I have to let you earn commission!"

Yang Mo smiled and said: "Where are you? A few days before the exhibition, most of the buyers who came were European and American buyers who were not short of money. You see, there was not much business at the Japanese equipment dealers' booth. Wait for the Asian, African and Latin brothers in a few days. As soon as they come, you can take a look..."

Lin Xi said disdainfully: "Since when did Asia and Feila become your brother? I am your brother just because I let you earn commissions!"

Yang Mo didn't refute, got up and walked leisurely to the compressor booth, when a blond Italian businessman came over and said in English: "Japanese?"

Yang Mo smiled and said: "No, we are from Xiangjiang. As far as I know, their compressor production has not yet reached the international leading level!"

The Italian businessman squatted down and carefully looked at the technical parameters of the compressor. After reading it, he stood up and said: "Hello, my name is Robert. I am the trade representative of Valenti in Italy. Can all your products meet such technical standards?" ?"