Rebirth 76: Industrial Internet Empire
Chapter 70 Exchange the market at a low price
Yang Mo is familiar with Doosan Machine Tools. In more than ten years, the sales volume of Yoonhan Machine Tools in China will exceed that of Mitsubishi, Makino, Gitmax, Schuler and other international cutting equipment giants, and will dominate the list for many consecutive years!
Yang Mo smiled and looked at Jin Sangzhe who was leaving. About half a minute later, he suddenly got up and chased him out. Before going out, he turned back to He Jianye and said, "Director He, don't enter into substantive negotiations with other companies for the time being. Wait for my news." …”
After chasing him to the revolving door of the lobby on the first floor, he happened to see a somewhat discouraged Jin Sangzhe. Yang Mo smiled and said, "Mr. Jin, if I were you, I would never give up!"
Jin Xiangzhe turned around and looked at Yang Mo after hearing the sound: "Who is your Excellency?"
Yang Mo introduced himself: Yang Mo of Zhiyuan Technical Consulting Service Company..."
Kim Sang-cheol stood up and stretched out his hands: "I have admired your name for a long time, and please give me some advice from Mr. Yang!"
The two came to the reception area of the hotel lobby. Yang Mo said straight to the point: "Mr. Jin, Zhiyuan Technical Consulting Services Company is willing to help Doosan Group win these orders."
There is no need for roundabout communication between smart people. Kim Sang-cheol also asked straightforwardly: "How to charge?"
Yang Mo smiled and said: "Zhiyuan will charge corresponding consulting service fees based on the difficulty of providing services to customers, which is generally between 2-5% of the total price of the equipment!"
After thinking for a moment, Kim Sang-cheol said: "If your company can help Doosan Group win this order, we are willing to pay the corresponding consulting service fees!"
Yang Mo continued: "It is very difficult for Doosan Group to win this order! If you want to cooperate with Chinese companies, not only do your products need to be well-known and competitive, but you also need a good official partnership. With all due respect, You don’t have any of the above points! Your product performance has not been tested in the international market, you have almost no visibility, and your cooperation with Chinese officials is almost zero. How could they purchase your products?”
Jin Xiangzhe's eyes dimmed again. He knew that what Yang Mo said was true. Because of the rush, they didn't even have time to bring samples to the Hannover Industrial Products Fair. It was simply a fantasy to compete with Japanese companies based on product catalogs...
Jin Sangzhe has been completely immersed in the negative emotions transmitted by Yang Mo intentionally or unintentionally.He even forgot about the advantages of his products: very competitive prices and product performance that is not far behind Japanese companies!
After being silent for a while, Kim Sang-cheol said calmly: "It's true. We don't understand the Chinese market. What about what Mr. Yi Yang sees?"
Yang Mo smiled and said: "We at Zhiyuan are different. Not only do we have a good official cooperative relationship with China, but we are also establishing mutual trusting partnerships with many Asian, African and Latin American countries. If we have our help, I believe Doosan Machine Tools will definitely We can have our own place in the global cutting equipment market!"
Kim Sang-cheol said in surprise: "You mean to help Doosan Group sell machine tools around the world?"
Yang Mo nodded: "Zhiyuan Technical Consulting Services Company is willing to become the global general sales agent of Doosan Machine Tools. We can sign the draft agency agreement first, and then it will officially take effect after successfully obtaining the official order from China!"
Jin Xiangzhe was ecstatic, but said calmly: "Mr. Yang, I need to report to the group headquarters. Only after receiving approval from the group can we have detailed negotiations with Zhiyuan!"
Kim Sang-cheol is very sure that the group headquarters will approve it without hesitation. It has only been more than two years since the machine tool division was separated from Doosan Machinery, and its foundation is still shallow. Although he thinks he has produced several leading products, they have not yet been tested by the international market. If it can After getting a big official order from China, Kim Sang-cheol will definitely become a popular person in the eyes of the group president!
For Yang Mo, he does not have enough energy to restart the track and enter the field of machine tool equipment in the short term. It is an unexpected blessing to be able to prepare for a rainy day and lay out machine tool sales channels at a small cost!
The two parties almost hit it off and quickly signed a ten-year agency agreement. Under Yang Mo's instructions, Lin Xi deliberately set a harsh unilateral termination compensation clause. Kim Sang-cheol didn't care. For Doosan, which was still in its infancy, For machine tools, the most important thing is to be able to sell them, and the group has already provided 10% of the marketing expenses.
With Yang Mo's matchmaking and guarantee, the negotiations between the Chinese trade group and Doosan Machine Tools went very smoothly. Kim Sang-cheol, who was eager to open up the market, showed enough sincerity within the scope of the group's authorization. Not only did he make concessions on price, but he also accepted Yang Mo's offer. According to the proposal, the down payment for the equipment is reduced to 55%, and the balance is guaranteed by Zhiyuan.
The negotiations between the purchase of the remaining dozen machine tools and Indexes went quite smoothly. Under Yang Mo's suggestion, He Jianye did not have too much entanglement with Indexes on the price, but made a request for after-sales service. meet your own requirements, including a complete set of detailed Chinese operation manuals.
Index has unprecedentedly agreed to all the requests made by China, and the Chinese business delegation is also preparing to return to the country as scheduled.
Before leaving, Lu Peide patted his chest and promised: "With so much new equipment, he will definitely complete the subcontracting task of 20 tons of petrochemical equipment within two months and put every supporting facility in place!"
Yang Mo shook his head and said: "Director Lu, you must strictly follow the bidding contract to find supporting suppliers, and send people to regularly check their production progress and technical parameters. You cannot affect the development of the entire petrochemical equipment because of one or two companies that are perfunctory. Autonomous process!”
Lu Peide said confidently: "Mr. Yang, don't worry, even if we send people to keep an eye on them 24 hours a day, we can't let one or two companies delay the installation process of our entire production line!"
Yang Mo smiled bitterly and said: "Director Lu, how many nails can you drive with your whole body made of iron? This is not a matter of supervision. We must strictly abide by the contract. If the progress and workmanship level do not meet the requirements, the contract will be canceled immediately and we will be held accountable." Their liquidated damages!”
Lu Peide said in surprise: "Isn't this not good? It's all the country's money, who should be compensated?"
Yang Mo said seriously: "If the installation, acceptance, and ignition cannot be carried out as scheduled! Party A will demand huge amounts of liquidated damages from Zhiyuan Technical Consulting Services Company in accordance with the contract. Zhiyuan will also initiate compensation from the Northern Petrochemical Machinery Factory in accordance with the terms of the contract. This means It is no longer a matter of who pays to whom, it involves international influence and a large loss of foreign exchange, and you and I will both become sinners of history!"
Yang Mo looked at the dumbfounded Lu Peide and continued: "If you want to go abroad to compete, you must abide by internationally accepted business rules. Breach of contract requires huge compensation. It cannot be dealt with by a fine of three drinks and a few criticisms from the leader. If the compensation is based on the daily production capacity of a 20-ton petrochemical equipment, who can bear such a huge responsibility?"
Yang Mo smiled and looked at Jin Sangzhe who was leaving. About half a minute later, he suddenly got up and chased him out. Before going out, he turned back to He Jianye and said, "Director He, don't enter into substantive negotiations with other companies for the time being. Wait for my news." …”
After chasing him to the revolving door of the lobby on the first floor, he happened to see a somewhat discouraged Jin Sangzhe. Yang Mo smiled and said, "Mr. Jin, if I were you, I would never give up!"
Jin Xiangzhe turned around and looked at Yang Mo after hearing the sound: "Who is your Excellency?"
Yang Mo introduced himself: Yang Mo of Zhiyuan Technical Consulting Service Company..."
Kim Sang-cheol stood up and stretched out his hands: "I have admired your name for a long time, and please give me some advice from Mr. Yang!"
The two came to the reception area of the hotel lobby. Yang Mo said straight to the point: "Mr. Jin, Zhiyuan Technical Consulting Services Company is willing to help Doosan Group win these orders."
There is no need for roundabout communication between smart people. Kim Sang-cheol also asked straightforwardly: "How to charge?"
Yang Mo smiled and said: "Zhiyuan will charge corresponding consulting service fees based on the difficulty of providing services to customers, which is generally between 2-5% of the total price of the equipment!"
After thinking for a moment, Kim Sang-cheol said: "If your company can help Doosan Group win this order, we are willing to pay the corresponding consulting service fees!"
Yang Mo continued: "It is very difficult for Doosan Group to win this order! If you want to cooperate with Chinese companies, not only do your products need to be well-known and competitive, but you also need a good official partnership. With all due respect, You don’t have any of the above points! Your product performance has not been tested in the international market, you have almost no visibility, and your cooperation with Chinese officials is almost zero. How could they purchase your products?”
Jin Xiangzhe's eyes dimmed again. He knew that what Yang Mo said was true. Because of the rush, they didn't even have time to bring samples to the Hannover Industrial Products Fair. It was simply a fantasy to compete with Japanese companies based on product catalogs...
Jin Sangzhe has been completely immersed in the negative emotions transmitted by Yang Mo intentionally or unintentionally.He even forgot about the advantages of his products: very competitive prices and product performance that is not far behind Japanese companies!
After being silent for a while, Kim Sang-cheol said calmly: "It's true. We don't understand the Chinese market. What about what Mr. Yi Yang sees?"
Yang Mo smiled and said: "We at Zhiyuan are different. Not only do we have a good official cooperative relationship with China, but we are also establishing mutual trusting partnerships with many Asian, African and Latin American countries. If we have our help, I believe Doosan Machine Tools will definitely We can have our own place in the global cutting equipment market!"
Kim Sang-cheol said in surprise: "You mean to help Doosan Group sell machine tools around the world?"
Yang Mo nodded: "Zhiyuan Technical Consulting Services Company is willing to become the global general sales agent of Doosan Machine Tools. We can sign the draft agency agreement first, and then it will officially take effect after successfully obtaining the official order from China!"
Jin Xiangzhe was ecstatic, but said calmly: "Mr. Yang, I need to report to the group headquarters. Only after receiving approval from the group can we have detailed negotiations with Zhiyuan!"
Kim Sang-cheol is very sure that the group headquarters will approve it without hesitation. It has only been more than two years since the machine tool division was separated from Doosan Machinery, and its foundation is still shallow. Although he thinks he has produced several leading products, they have not yet been tested by the international market. If it can After getting a big official order from China, Kim Sang-cheol will definitely become a popular person in the eyes of the group president!
For Yang Mo, he does not have enough energy to restart the track and enter the field of machine tool equipment in the short term. It is an unexpected blessing to be able to prepare for a rainy day and lay out machine tool sales channels at a small cost!
The two parties almost hit it off and quickly signed a ten-year agency agreement. Under Yang Mo's instructions, Lin Xi deliberately set a harsh unilateral termination compensation clause. Kim Sang-cheol didn't care. For Doosan, which was still in its infancy, For machine tools, the most important thing is to be able to sell them, and the group has already provided 10% of the marketing expenses.
With Yang Mo's matchmaking and guarantee, the negotiations between the Chinese trade group and Doosan Machine Tools went very smoothly. Kim Sang-cheol, who was eager to open up the market, showed enough sincerity within the scope of the group's authorization. Not only did he make concessions on price, but he also accepted Yang Mo's offer. According to the proposal, the down payment for the equipment is reduced to 55%, and the balance is guaranteed by Zhiyuan.
The negotiations between the purchase of the remaining dozen machine tools and Indexes went quite smoothly. Under Yang Mo's suggestion, He Jianye did not have too much entanglement with Indexes on the price, but made a request for after-sales service. meet your own requirements, including a complete set of detailed Chinese operation manuals.
Index has unprecedentedly agreed to all the requests made by China, and the Chinese business delegation is also preparing to return to the country as scheduled.
Before leaving, Lu Peide patted his chest and promised: "With so much new equipment, he will definitely complete the subcontracting task of 20 tons of petrochemical equipment within two months and put every supporting facility in place!"
Yang Mo shook his head and said: "Director Lu, you must strictly follow the bidding contract to find supporting suppliers, and send people to regularly check their production progress and technical parameters. You cannot affect the development of the entire petrochemical equipment because of one or two companies that are perfunctory. Autonomous process!”
Lu Peide said confidently: "Mr. Yang, don't worry, even if we send people to keep an eye on them 24 hours a day, we can't let one or two companies delay the installation process of our entire production line!"
Yang Mo smiled bitterly and said: "Director Lu, how many nails can you drive with your whole body made of iron? This is not a matter of supervision. We must strictly abide by the contract. If the progress and workmanship level do not meet the requirements, the contract will be canceled immediately and we will be held accountable." Their liquidated damages!”
Lu Peide said in surprise: "Isn't this not good? It's all the country's money, who should be compensated?"
Yang Mo said seriously: "If the installation, acceptance, and ignition cannot be carried out as scheduled! Party A will demand huge amounts of liquidated damages from Zhiyuan Technical Consulting Services Company in accordance with the contract. Zhiyuan will also initiate compensation from the Northern Petrochemical Machinery Factory in accordance with the terms of the contract. This means It is no longer a matter of who pays to whom, it involves international influence and a large loss of foreign exchange, and you and I will both become sinners of history!"
Yang Mo looked at the dumbfounded Lu Peide and continued: "If you want to go abroad to compete, you must abide by internationally accepted business rules. Breach of contract requires huge compensation. It cannot be dealt with by a fine of three drinks and a few criticisms from the leader. If the compensation is based on the daily production capacity of a 20-ton petrochemical equipment, who can bear such a huge responsibility?"
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