Rebirth of the Internet: Starting from Games

Chapter 219 Quietly Online

Generally, IT companies are busiest before and after the new year.

Before the year, I was trying to get the last version online before the holidays, and after the year, I was planning various plans for the new year.

After returning to Beijing, Chen Hao did not immerse himself in the post-holiday atmosphere. Instead, he first looked at the statistics of feedback from the Spring Festival version of the next game.

This is the fundamentals of the company and cannot be overemphasized.

The number of online players has increased significantly compared with the same period last year.

Last year was all about attacking the city, but this year the goal is to focus on stability.

After all, it is easy to fight the country, but difficult to defend the country.

Especially with the ever-changing online game market, if a hit dark horse game pops up from anywhere, the online game landscape will be disrupted.

We first held a meeting with the bosses in charge of each game to set the tone for the entire year.

Regular updates cannot be stopped to keep players fresh. Version updates must be reviewed by him in advance and approved before they can be released online.

Then the closed beta of Three Kingdoms OL will be launched on February 2nd, and the public beta will be held on February 2th.

Wuxia OL is scheduled for March 3th and will be in closed beta. Open beta on April 6st.

After talking about the game, another group of people started the meeting.

At present, the Century Network website has been set up. Chen Hao did not act rashly. He just asked Li Fang to fill in the content as if it were officially launched.One month to fill the content, one month to simulate the operation, and it will be officially launched on April 4st.

Finally, we come to the key link, World Travel Platform and YY.

After communicating with Zhang Xiaolong on the phone,

Since the original game account design was relatively complete and a unified account was used to log in, the World Games platform has been fully integrated with Century Interactive Entertainment's game account system and is ready to go online.

Then came YY. After discussion, the two decided that YY would not be promoted when it was launched, but would instead let it develop first. This way, as it grows from a small size, there would be sufficient room to test the overall running quality of the software.

Of course, Zhang Xiaolong has developed YY’s official website a long time ago, but looking at the two big characters YY in the upper left corner of the website, I feel that the space is a bit empty.

Chen Hao touched his chin, "How about adding a mascot? What do you think about the little raccoon?"

A few days later, on January 1, version 28 and YY1.0 of the World Travel Platform were quietly launched.

At first, it was just an announcement on the official website of each game. Finally, a hyperlink was posted, which can link to the download page of the World Games platform and the YY official website for software downloads.

YY does not have to be promoted, but the Shiyou platform cannot. Chen Hao directly ordered Li Wu to activate Century Interactive Entertainment’s local promotion team. After Li Wu’s establishment and management, Century Interactive Entertainment’s local promotion team currently has nearly 500 people. scale, distributed across the country, Century Network Alliance chain market share, relying on the name of Century Interactive Entertainment and a certain rebate policy, also accounts for nearly one-third of the proportion, second only to Shanda's Internet cafe terminals.

At the same time, Chen Hao ordered each game to add a mechanism. Log in to the game through the World Games platform. If you log in for seven consecutive days, you will receive special in-game benefits, such as miraculous gems, a random SSR card from the Three Kingdoms Kill, etc.

Before everything has an effect, the result of letting it fend for itself is that after the first day.

The number of downloads of Shiyou platform is just over 1, and YY is even worse, with thousands of registered accounts and hundreds of people online at the same time.

However, the number of people is small and it is easy to monitor. Zhang Xiaolong reported that there are currently no problems with the sound quality and function usage, and the performance is good.

Anyway, Chen Hao is not in a hurry, just grow up slowly.

After doing this, look at the notes listed above in the notebook.

Chen Hao asked Xu Pengkun and Li Fang to set up Century Pictures under the Century Zongheng Group. They would not be responsible for making movies, but only investing.

Of course, this is external rhetoric. In fact, Chen Hao wants to take advantage of his prophetic advantage and plans to invest in some movies and let the money make money as a side job.

The rest is the planning of the community network.

Teacher Chen started writing teaching materials again.

It took me a few days to write the teaching materials for the class. I wrote a rough outline and then started teaching.

This time, he did not waste money from Tianshu and Tianxuan studios.

<divclass="contentadv">Instead, some technical personnel with experience in planning and developing Flash games were selected from Century Interactive Entertainment’s original technology center.

This time is not a temporary transfer. More than a dozen technicians who are good at flash game development are paired with one product and two planners to establish Beidou Fluctlight Studio.

The remaining technical team who are good at website development and construction will establish the Century Interactive Entertainment Community Division.

The two departments currently complement each other because their key projects are the construction of social networking sites, so Li Wu is in charge and reports directly to Chen Hao.

At the meeting, Chen Hao explained the positioning of social networking sites and the concept of social networking.

Then integrate the basic functions of social networking sites, such as photo albums, personal image information, updates, chats, likes, comments, collections, adding friends, etc.

Conduct a comparative analysis based on various social networking websites currently on the market.

"Are there any social networking websites on the market now? No!"

"Tianya Tieba has not broken away from the consultation or forum mechanism, so they only share information and have no concept of social interaction!"

"QQ achieves social networking through instant messaging. QQ Space is actually a product of failure. In addition to posting updates, uploading photos and QQ shows, what else is there? There is very little interaction and it is basically just a concept of stopping by to take a look."

"And what are we going to do?"

Bang bang, the two characters "interaction" were written on the blackboard.

"Then how can we make people interact?"

Bang bang, two big words appeared on the black and white: "Game!"

"This game is not that game, not Miracle, Legend, or any other game on the market. It is a small game made with flash. We can use some social-type small games to allow the majority of netizens to interact and achieve social purposes. Next. I told you to listen."

After speaking, Chen Hao took out a book of materials. This was a game plan formed by Chen Hao after sorting out all the knowledge about stealing food in his mind.

Stealing food is actually just an act. The real name of this game is "Happy Farm", which is a classic social mini-game on the social networking site Kaixin.com.

The phrase "Did you steal food?" became the most common topic among netizens and even people in real life at that time.They range from primary school students aged seven or eight, to young white-collar workers in their 20s, to middle-aged and elderly people who have passed the age of knowing their fate...

There was even a scene of setting the alarm clock in the middle of the night and getting up to collect the vegetables. Once launched at that time, it became popular all over the country, regardless of age or occupation.

Chen Hao explained the basic gameplay of the game. First there is a house, then there is land. The steps of cultivating, sowing, watering, pest control and harvesting are a cycle.

You can grow watermelons, potatoes, corn, you name it.

Seeds can be bought from the store. After harvesting, you can gain experience points and upgrade them. Once you reach a higher level, you can purchase rarer seeds and cultivate more land.

Of course, the most fun part is here. You can help your friends fertilize, water, and remove insects, or you can choose to steal vegetables.

Then it explains the essence of the word "stealing food" from the perspective of human nature and philosophy.

"Stealing food" can satisfy people's curiosity and desire to explore. This is the "forbidden fruit" effect in psychology. Stealing is a prohibited behavior in real life, but in the virtual space, this kind of sneaky behavior can be done openly and openly. Needless to say, it was exciting, especially when an acquaintance committed the crime.

It can also increase the interactivity of the crowd. For example, purchasing seeds can be obtained by inviting friends.The more you invite, the rarer the seed variety you get.

In addition, people still have a certain revenge mentality. I have been "stolen", so I have to "steal" to get my money back. You "steal" me, I "steal" him, he "steals" you, layer by layer. , children and grandchildren are endless.

After Chen Hao talked about stealing food, he talked about grabbing parking spaces, and after talking about parking spaces, he talked about buying and selling with friends.

All these things made the eyes of the people in the audience grow bigger and bigger as they listened, as if a door to a new world had opened.

It turns out the game can still be played like this.

No wonder they work so hard every day. The boss really knows how to understand and understand human nature.

Finally, Chen Hao erased the previous content on the blackboard and wrote the name of the social networking site.

"Century Friendship Network"