Rebirth of the Internet: Starting from Games

Chapter 232 NetEase is out?

In the past, "World of Warcraft" was only spread among some Blizzard fans in the form of gossip.

Affected by the Blizzard meeting, many players who usually don't pay attention to Blizzard's games have also noticed that Blizzard has a giant online game "World of Warcraft" that has been developed for many years.

After all, people are like trees, and the mass base established by Blizzard's many classic games is no joke.

With attention, the media will be more motivated to dig out and conduct interviews.

There are two sides to everything, and the overwhelming reports of Warcraft's attack are also mixed with many pessimistic voices to cool down the matter.

These negative media views can be roughly summarized into a few points.

The mainstream view is that most online games on the market currently come from Japan and South Korea, especially Korean online games. Among the top five games with the most players on the market, three of the game developers are from South Korea, and another one is copied. Korean online games.

If Century Interactive Entertainment and NetEase were not responsible for half of the domestic self-developed games, Korean online games would completely form a monopoly.

This part of the media believes that there is a problem of acclimatization to European and American games when they enter China. Some well-known European and American online games, such as "EverQuest" represented by Ubisoft and "Sword" represented by Tianren Interactive, have suffered failures successively, and have collapsed. Halberd fell into the sand, so they speculated that even Blizzard's "World of Warcraft" would be no exception and would follow in their footsteps.

Another point of view is that these media heard from somewhere that the agency fee for "World of Warcraft" this time is as high as tens of millions of dollars. With such a huge cost, if it is not well received after it is launched, the agency will lose everything. They claim that this It is a huge gamble by online game manufacturers.

And the news published in the newspaper also published a screenshot of Donews, a professional forum where people in the Internet industry gather. In the forum, a game developer once asserted that "World of Warcraft" could not succeed in China.It aroused the support and opposition of many people.

Against this background, on March 3, the final battle for Blizzard’s World of Warcraft agency rights finally arrived.

The reporters were very well-informed and quickly found out the relevant information about the final competition of "World of Warcraft".

On this day, countless media gathered at the downstairs entrance of Blizzard's temporary headquarters in Shanghai, waiting for the first candidate to enter.

At 9:45 in the morning, a commercial vehicle stopped at the door. Ding Lei took his capable assistants and a group of three people got out of the car. The assistants each held a briefcase in their hands.

The flashing lights began to blink wildly. Ding Lei smiled and waved to the media under the protection of security guards. He went straight in without answering the reporters' questions.

Chris Mason met with the NetEase team in a large conference room.

Some greetings.

"Blizzard would like to hear what preparations NetEase has made to represent World of Warcraft?"

Ding Lei signaled his subordinates to take out the materials prepared in advance and distribute them to the other three.

Then he started to explain NetEase’s plans for World of Warcraft.

The first is publicity. With the media resources behind NetEase, it can cover nearly 50% of the current game pages.

And with its rich resources in the entertainment industry, NetEase can invite well-known domestic stars to join in and help out.

If he could represent "World of Warcraft", Ding Lei said on the spot that it would not be impossible to invite Jackie Chan and Jet Li for endorsements.

Jackie Chan has made a name for himself in Hollywood with the "Rush Hour" series, while Jet Li has made a name for himself in Hollywood with "Romeo Deadly", "Kiss of the Dragon" and "Cradle of the Dragon". Chinese Kongfu is very popular among many foreigners.

Another deputy director of Blizzard raised his eyebrows when he heard these two names, Jackie Chen? JetLi?

Ding Lei saw that the other party was very interested in these two people, and nodded to confirm, yes!

On the game, he introduced the successful case of inviting Mr. Stephen Chow to be the spokesperson of his previous online game "Westward Journey OL2". Many fans also became players of the game.

In addition, we have rich experience in agent operations for online games. We have previously represented "Stone Age" and "Elf Online" and achieved certain results. We are currently a relatively mature team.

Ding Lei also introduced the capital that NetEase can currently spend from several aspects of operating games.

<divclass="contentadv">Bah, bah, bah, we talked for almost an hour.

Mason listened for a long time and figured out the general meaning. At present, among domestic Internet companies, NetEase firmly occupies the top three positions in the first echelon.

Therefore, the other party has only one purpose, to hand over "World of Warcraft" to them as an agent. It is definitely a powerful alliance!

Then the three people from Blizzard asked some questions about the plan given by NetEase, mainly about the details of each link.

After answering the first few questions, the people at NetEase began to hesitate and hesitate.

Ding Lei said directly that it would not be too late to discuss these details in detail after he becomes the agent for "World of Warcraft", so he blurred this link.

The three people from Blizzard looked at each other, feeling helpless. In the end, Mason signed a confidentiality agreement with the three people from NetEase.

Make sure that the terms of Blizzard's agent requirements given later are not disclosed.

After the other party finished signing, Mason took out the World of Warcraft agent request details.

As NetEase watched, his expression began to change, and even the smile on Ding Lei's face gradually disappeared.

After reading it, NetEase discussed it with each other.

Ding Lei asked, "Is there room for negotiation on this clause?"

Mason said, “Only by agreeing to these terms can we have the possibility of further cooperation!”

Ding Lei looked uncertain, thinking about the pros and cons. After thinking for a long time, he finally made up his mind.

He stood up and shook Mason's hand, "Unfortunately, I cannot agree to your terms. If possible, NetEase looks forward to the next opportunity to cooperate with Blizzard."

When leaving, Ding Lei secretly cursed, how could this guy be defeated with only 1000 million US dollars?It feels like World of Warcraft is a sinkhole. If this clause had been revealed a long time ago, he would not have submitted the application.

Ding Lei thinks he is a good-tempered person, but even he can't accept it, and it is estimated that the others behind him will also struggle.

Especially the little fox of Century Interactive Entertainment, will he suffer such a loss?

Two hours later, the three people from NetEase walked out of the Blizzard building. As soon as they walked out, Ding Lei was surrounded by reporters for interviews.

Ding Lei greeted him with a smile and spread his hands to express that NetEase has shown its sincerity and can only say that it has tried its best.

After saying this, get in the car and leave.

The next day, the media reported it.

"NetEase has exhausted its efforts, will it be the first to be eliminated?" 》

"NetEase's fiery sincerity can't shake the harsh blizzard"

"Is this showing weakness to the enemy?"Or confuse competitors? 》

"The future of World of Warcraft is uncertain, and the war between agents has emerged"

As articles came out one after another, there was a photo of Ding Lei helplessly spreading his hands in the news.

At this time, the second agent candidate Ogilvy Electronics came as requested.