Rebirth of the Internet: Starting from Games

Chapter 249 The strategic value of website navigation

On June 2004, 6, Tencent was officially listed on the main board of the Hong Kong Stock Exchange.

Referred to as Tencent Holdings, the stock code is 00700.HK. 9.58 million shares were issued on the first day, the issue price was HK$3.7, and the opening price was 3.88 yuan.

When Chen Hao was still a social worker, he had imagined that he would have bought shares of Tencent if it had gone public.The issue price of 3.7 yuan is simply a bargain price.

Over the past 20 years, Tencent has continued to grow and develop, and its stock has also risen all the way. It even split its shares midway, splitting the stock into five. After the stock split, Tencent's stock has continued to rise. Compared with 04 yuan in 3, it has at least doubled. Hundreds of times, this is one of the stocks with the most potential besides Bitcoin in his opinion. The other one is Moutai.

Of course, the acquisition of Tencent stocks this time is firstly for past life obsession, and secondly, why not make money if you have money.

He also asked Xu Pengkun to inquire in advance, which meant that he was reborn a little late, otherwise the Tencent shares in Li Zekai's hands would not have been sold to the South African HIM company.

HIM is obviously very optimistic about Tencent's potential. Even though Xu Pengkun repeatedly negotiated and refused to let go, Chen Hao had no choice but to give up and carry out a long-term acquisition strategy through market behavior.

Although he is involved this time, Chen Hao doesn't know what Tencent's future trend will be, but it is also beneficial and harmless to hold part of the opponent's shares for a long time.

Due to the rectification of the SP business after 315, all wireless recharge businesses were affected, and Tencent was no exception. As a result, the stock price broke immediately after listing, and the stock price was very sluggish. Xu Pengkun received Chen Hao's instructions to buy the lower the price. , Century Investment is always buying the bottom.

It is precisely because of this that Tencent's stock price fell to 3.43 yuan and then began to rise against the decline, approaching the original issue price.

Xiao Ma is very concerned about the recent performance of the stock market, so he is aware of the moves of the Century Series. However, he is relieved when he sees that the acquired shares are only in the single digits. Compared with the hostile takeover, he lacks funds even more. Some people give money and help Tencent is building momentum. Of course, the more of this good thing, the better.

This time back in Beijing, in addition to Chen Hao, there are two new people, Li Xingping and his friends, Cai Wensheng and Luo Haijian.

Later, Li Xingping was appointed by Chen Hao as the vice president of Century Media Company, with overall responsibility for hao123 and 4399 small game platforms. As for Cai Wensheng and Luo Haijian, as department directors, they were mainly responsible for 4399. Through internal transfers and external recruitment, the team was initially established, and Chen Hao Let Li Xingping handle these matters by himself, acting as a hands-off shopkeeper.

At the executive synchronization meeting in the first week after returning, Chen Hao introduced the two of them, and then asked the bosses of each department to expand and optimize the performance load of the Century series products they were responsible for.

Because the acquisition of hao123, the biggest significance is to adjust the priority of century series products.

For example, portal websites were originally NetEase, Sohu, Sina, Yahoo, Tencent, and Century.

After the adjustment, Century.com ranked first, and other orders remained unchanged, as did other categories.

Nowadays, most Internet users subconsciously believe that the one ranked first is the best. Therefore, except for a few people who develop the habit of memorizing website names, they basically open whatever website is the first one. Anyway, in their eyes, it looks good. All the same.

Therefore, Chen Hao prepared in advance to prevent the traffic from really soaring and overwhelming the server. It would be like crying without tears. He must first cultivate his own internal strength before he can withstand external pressure.

In the second week, after the order adjustment and change of hao123, the effect was immediate.

The traffic growth of Century.com has been the most obvious. The daily UV (unique IP visitors) has tripled, and the PV (page views) has increased nearly 3 times, which is very exaggerated.

The traffic of other products has at least nearly doubled.

Seeing the benefits, Chen Hao ordered Xu Pengkun to continue to acquire other navigation stations with high traffic on the market, such as 263 and so on. At least the top five navigation stations in terms of market share would be included. The bottom line is that they can be acquired at a 2 times premium.

His plan is not to go forward with multiple strategies, but to acquire other websites and directly kill them to make hao123 a wedding dress, and monopolize more than 123% of the website navigation websites on the market through hao90.

Completely control this traffic outlet. At least 10 years ago, website navigation was a big killer.

In fact, Chen Hao’s work focus this year is two plus one.

The second is related to games, that is, obtaining the agency rights for World of Warcraft and polishing the world of martial arts. The former has been realized, and the latter is still in progress. However, Chen Hao currently does not have the energy to pay attention to this aspect because he is busy with the latter part. one.

<divclass="contentadv">That is to seize all the entrances that the Century Series can have access to and plan in advance.

At present, the YY2.0 social version has reached the online status.

In terms of website navigation, hao123 has been obtained, and the rest is still in progress.

The next most important thing is the launch of Century Friendship Network.

Everything is done to attract traffic to YY.

In fact, the cost of instant messaging technology like QQ is very low, so there are countless competing products on the market, but why can no one pose a threat to it?

Because of people's inertia, QQ took the lead and bound a large number of social relationships to QQ in advance. However, switching to other software requires adding friends again, and the cost of "moving" is huge.

People are accustomed to familiar software and familiar social relationships, so they hate accepting new things because they require re-adaptation and learning.

Such as changing jobs, moving, or exchanging wives. This is the case.

What can defeat QQ is definitely not QQ-like software, but new things.

Nowadays, instant messaging is divided into three parts: QQ in life, MSN in work, and YY in game.

The current market share of QQ is 63%, MSN is 21%, and YY is 9%.

And Century Youyuan.com was regarded by Chen Hao as Century's weapon to attack Tencent's social field.

At the end of the month, Li Wu reported to Chen Hao and demonstrated that Century Friendship Network had optimized its website and social games, and was affirmed by the latter.

Finally, Chen Hao made the final decision on the launch date of YY2.0 and Century Friendship Network.

During this period, Century Investment was very efficient, spending large sums of money to acquire three other website navigation websites except hao123.

After the acquisition, Li Xingping knew Chen Hao's strategy and directly redirected the three newly acquired website navigation stations to hao123 through the site.

Many netizens find that the website navigation they usually use when surfing the Internet seems to have changed. They just assume that the website has been revised and do not doubt it. Anyway, they are mostly the same, so they continue to use it.

However, some media outlets smelled something unusual.

Reporting on a series of news such as Century Investment’s acquisition of hao123, the articles speculated that Century Zongheng’s move was a massive attack on portal sites.

Chen Hao also read the relevant reports and scoffed, portal station?It’s just to make up for the Century series’ own shortcomings.

Of course, website navigation also plays an important role, that is, it is one of the main sources of entry for search engines, and it is also a battleground for search manufacturers.

At present, Baidu is the leader in the domestic search field, and the rest is done by Google, Yahoo and other portals.

If you want to cooperate, look for the biggest one.

Having robbed you and forced you to cooperate, Chen Hao felt like he had become a bully who took over love and dominated the market.

There’s no way to make money, it’s not shabby!

Chen Hao dialed Robin Li's phone number.