Rebirth of the Internet: Starting from Games

Chapter 254 Traffic YY Plan

Brother Xiao Ma has unified the names of the games that are currently under development, with the QQ prefix in front. For example, "Fengshen Online" was renamed "QQ Fengshen".

The game that competes with "Pao Pao Tang" is named "QQ Tang", and the game that competes with "Three Kingdoms Online". At first, Xiao Ma wanted to call it "QQ Kill", but then he felt that this name was not auspicious, so he finally decided on the name " Hero Kill"

The game schedule for these three games came from the game division. "QQ Fengshen" is expected to reach the internal beta standard in October, "QQ Hall" is scheduled to be available for internal beta in December, and "Hero Kill" due to its art and skills In terms of copywriting and other aspects, the workload is huge, and it is expected that internal testing will be carried out after the Spring Festival next year.

Xiaoma agreed to the schedule of these projects.

His counterattack strategy this time is very clear. Defend with one hand, counterattack with the other, and grab with both hands. Both hands must be strong.

Use QQ space to defend against the other party's attacks in the social field and counterattack the other party's online game field. Then it will be a competition to see whose fist is stronger.

Anyway, after Tencent went public, its current market value is 72 billion. How about investors’ money?He has plenty!

On July 2004, 7, the grand public beta of "MapleStory Online" was launched.

Once launched, the game attracted many young players, especially female players, with its cute Q-version characters, cartoon style, relaxing music and unique level-breaking mode. It exceeded the 10 mark on the first day of open beta.

There is a faint challenge to the status of Century Interactive Entertainment’s “Bubble Hall”, the current leader of casual online games.

After all, Shanda was once very prosperous, and a skinny camel was bigger than a horse, and the camel was just old, not dead.

Some media also followed suit, creating a feeling of a grand return to the top.

At the end of the month, the popular software selected the latest TOP10 online games.

"The number one ranking is "Three Kingdoms Online", which relied on its excellent national war mechanism to counterattack its own leader. It has 90 online users, approaching the record of one million.

Ranked second is "Miracle", a masterpiece of traditional online games. Currently, the game has launched free job transfer, which has once again exploded with vigorous vitality. Currently, there are 70 online users.

No. 3 is a martial arts masterpiece that is deeply rooted in the hearts of the people with its deeply rooted characters and excellent visual effects: "Martial Arts Online" has 50 online users.

No. 4 belongs to the oriental fantasy online game "Fantasy Westward Journey". After a certain period of precipitation, the number of players is steadily rising and has jumped two places from No. 6 last month. Currently, there are 40 online players.

No. 5 is "Three Kingdoms Online", a chess and card game that became popular both online and offline at the beginning of the year. Currently, there are 35 people online.

第六到No.10分别是：《传奇3》（30万）《传奇世界》（28万）《泡泡堂》（25万）《大话西游2》（23万）《冒险岛online》（22万）

Summary: Nowadays, the online game market is basically divided between the three major online game companies: Century Interactive Entertainment, NetEase, and Shanda.

However, Century Interactive Entertainment occupies half of the market. From another perspective, Century Interactive Entertainment accounts for more than 70% of online game players. It can be said to be an absolute leader in the field of online games.

NetEase occupies a certain market share with the Westward Journey series of online games, especially the Westward Journey masterpiece "Fantasy Westward Journey" launched at the end of last year. It became the only online game to crack the top five among online games owned by Century Interactive Entertainment, which shows that its potential is huge. vulgar.

Shanda is relying on its previous high-quality online game "Legendary World" to survive. However, with the entry of new blood, it is believed that there will be a rebound trend. Moreover, "MapleStory Online" has performed well after its public beta. This newspaper also looks forward to the follow-up of this game. trend.

The previous "Jianxia Online Edition" produced by Kingsoft Xishanju was just a flash in the pan. According to the author's investigation, Kingsoft has now set its sights on the Southeast Asian market. Currently, "Jianxia Online" has a large player base in Vietnam based on the previous "Jianxia Love", so It has now become the number one online game in Vietnam’s online game market.

I have to admire the layout and strategy of Jinshan's top management here. If one road is difficult to follow, it would be a wise move to find another way to change the track.

As for other traditional online games, they have become a thing of the past, and only some die-hard players are still silently guarding their last remaining beliefs.

In the second half of the next year, Sina Legu Agent will be publicly tested at the end of next month. It is currently ranked first in the Korean online game market and is known as "Lineage 2" with the strongest graphics in the world.

In October, one of the three major portals, Sohu Changyou, carefully developed and launched the Oriental mythology online game "Sword OL"

At the end of the year, NetEase will release its self-developed masterpiece "Tianxia II"

I don’t know when the public beta of “World of Warcraft” and “World of Martial Arts” produced by Century Interactive Entertainment will be available.

<divclass="contentadv">It's exciting to think about what kind of scene the domestic online game market will be like when gods fight. I also ask all players to look forward to it with the author. "

At the end of July, good news came from the marketing department. Li Fang said excitedly on the phone that Yao Ming's team agreed to reduce the price to 7 million a year for a three-year contract. She heard that Yao Ming seemed to have filmed it himself regardless of his agent's opinion. plate.

Ness!Chen Hao also waved his hand excitedly.

With Liu Xiang and Yao Ming in hand, there is no need to worry about failing to achieve great success.

This month, in order to enter the social field, he did not even have time to take care of the martial arts world. Xu Changlong approached him several times to ask him to accept it, but he dismissed him.

However, now the diversion work can only be carried out for hundreds of miles, so we cannot afford to be distracted.

At the group executive meeting at the end of the month, Chen Hao proposed a plan!

The purpose is to tilt the resources of the entire Century Series matrix towards YY and migrate the interpersonal relationships of users of all Century Series products to YY.

A welfare mechanism is provided in all products, divided into five levels.

In the first level, all products that involve social relationships need to provide a one-click migration function to migrate game relationships to YY.

The second level is to bind YY’s mobile phone number.

The third level, YY check-in every day, for seven consecutive days,

In the fourth level, corresponding rewards will be given if YY is online for a certain period of time every day.

In the fifth level, adding certain friends in YY will give corresponding rewards.

Chen Hao knocked on the table, "This is just a general direction. You are all the bosses of each department. You can think about the specific rewards. They should be generous and generous enough to motivate players or users to do this, and then ask me to comment on the final rewards. plan."

He paused and emphasized again, "This matter is very! Important! Important!"

Then everyone discussed the prerequisites for implementation.

That is, each game and product needs to connect data with YY.

The bottleneck became Zhang Xiaolong, a student in Guangzhou, who now needed to connect to more than a dozen systems including nearly 10 online games, Taoyoubao, Century Friendship Network, etc.

However, classmate Zhang Xiaolong sounded very arrogant, saying that there was no problem and he would resolutely complete the tasks assigned by the organization!

Some participants reported that some agents' games did not have development rights, and Chen Hao said he would communicate.

Finally, Chen Hao made a concluding speech before the meeting ended.

“The one-click migration function should be simple enough and easy to operate. It should not make users impatient. Instead, they should have the mentality that they can get so many rewards with just a few clicks and pick up the slack!

In fact, everyone should be able to see from the previous series of actions of the group that if we want to become bigger and stronger, we cannot settle for a small fortune, but are like a hungry wolf, always hungry, hunting everywhere to expand our territory, so next The strategic goal of the group at one stage is to stabilize the basic market of online games and open up a new world of social networking!

The plan just now is to seize the share of QQ, the current leader of social networking.

Today is July 7th, the plan has a deadline, and I require 30 months to complete it.

This two-month plan with one migration mechanism and five welfare levels is officially named 'Traffic YY Plan'

Fully launched on October 10st!Conquer the city!any questions? "

"No!" "No!" "No!" "No!".

"Okay, let's go!"