Rebirth of the Internet: Starting from Games

Chapter 282 Cross-Border Cooperation

The day after attending the premiere, Chen Hao flew to Shanghai with Li Fang and two legal staff without stopping, and the group arrived at the Coca-Cola headquarters building.

"Hello, we are from Century Zongheng Group, and we have an appointment in advance with Mr. Chen."

They were then guided by the front desk to a spacious and bright reception room, with a can of Coca-Cola placed on the table in front of each person.

"Please wait for a moment, Mr. Chen will be here soon."

A few minutes later, Chen Qiwei, president of Coca-Cola China, walked in.

Chen Qiwei, a Hong Kong native, joined the Coca-Cola Company in 79. After years of hard work and upgrading, he became the chairman of Coca-Cola China Co., Ltd. in 2000, when he was young and enterprising.

I received a report from my subordinates two days ago. Although I don’t know the reason for coming, seeing that the other party is making a lot of noise on the Internet and checking that it has occupied most of the online game market in just two years, I still plan to meet and see what the other party is selling. What kind of medicine? The most important thing is that he has some interest in this young man.

So we have today's meeting.

After the two sides had routine business exchanges, Li Fang went straight to the point, "Mr. Chen, as we all know, Coca-Cola dominates the domestic carbonated beverage market, and Century Interactive Entertainment's position in the online game industry must have been heard by Mr. Chen, so we thought We will conduct cross-border cooperation with you to promote our upcoming flagship online game "Martial Arts World"."

As she spoke, Li Fang opened her laptop to cast the screen. On it were some data about the martial arts world, screenshots of the hot scenes at the CJ Exhibition, and comments from game writers. Of course, these people are all 17173's own people.

After hearing this, Chen Qiwei remained calm, but curiously looked at this rising star who remained silent after saying hello.

Hearing the purpose of the other party's visit, Chen Qiwei didn't even look at the other party. He stared at the Coca-Cola in front of him and spoke slowly, "Coca-Cola is a century-old company. Since it entered China in 78, its sales have been far ahead. Whether we cooperate or not, Coca-Cola is First, then, why should we agree to cooperate with you? In addition, I am curious that Mr. Chen is so confident that I will agree to your cooperation?"

After saying that, he glanced at the two legal officers, and the meaning was self-evident.Even the legal affairs were brought. I really don’t know where the other party got the confidence to persuade him.

Chen Hao picked up the can of Coca-Cola in front of him, opened it, took a sip, and then burped, feeling relieved.

He held out three fingers to the other party and said, "In Shangyanshang, our cross-border cooperation has the following three advantages. First, the consumer groups are consistent. The mainstream consumer groups of carbonated drinks and online games are young people, which can further consolidate their respective markets; [-]. The scene fits. Beverages are a condiment for players to play games, but the brand choice of drinks has its own explanation. Which do players prefer when they see normal packaging or packaging with game patterns printed on it? Third, cross-border cooperation can complement each other's strengths. Century Interactive Entertainment will use some resources for promotion. In addition to being drinkable, the drinks also have certain benefits. Which one will players choose?"

After hearing this, Chen Qiwei nodded and expressed his agreement with the other party's statement, but changed his tone and said, "The online game market is still too small, only a few million in size. Even if I want to cooperate, I can also cooperate with other online game manufacturers. Why must it be Where are you guys?"

Chen Hao glanced at Li Fang, who handed over a piece of material. Chen Hao pushed the material over, and Chen Qiwei looked through it curiously.

"This is a statistics on online game market trends that we collected through other channels. As of the latest statistics, the number of Internet users in the country has reached 9400 million, and the number of online game users has reached 2633 million (an increase of 22% from the previous year). Accounting for nearly one-third of the total number of Internet users, the actual sales revenue of the online game publishing market increased by 47.9% compared with last year.

It can be seen that the growth rate in the same period has been increasing year by year. It can be seen that the online game market is currently in the fast lane and is far from reaching its peak.

The last page is player beverage selection. It can be seen from the data distribution that Coca-Cola does not have an advantage.

You and I are No. 1 in our respective fields, so we are a perfect match. I guess Mr. Chen, like me, likes to plan ahead and seize the market, so why not cherish this opportunity? "

Some data came out from Chen Hao's mouth, and it was obvious that he came prepared this time.

With his fingers tapping rhythmically on the table, Chen Qiwei raised the corners of his mouth slightly. The most important thing in negotiation and communication is not to fall into the other party's rhythm, so as to strive for greater benefits.

After a long while, he spoke and said calmly, "I admit that what you said is very inflammatory and makes me a little excited, but Coca-Cola is facing a huge user group of hundreds of millions across the country, with a market of only tens of millions. , I really haven’t paid much attention to it, of course cooperation is possible, but Century Interactive Entertainment needs to provide a cooperation fund.”

Coca-Cola has a market capitalization of over [-] billion U.S. dollars, ranking among the top [-] in the world, but what about the other party?It's only a few billion. If you want to cooperate, you have to show some "sincerity."

Chen Hao shook his head and said with a smile, "Money? No, but I heard that your previous contact with Liu Xiang to discuss endorsements was not smooth, and you are just not talented. You just signed a game endorsement deal with Liu Xiang. If you agree, I can authorize it." The game pattern containing the image of Liu Xiang can be printed on the cans of Coca-Cola beverages. This can be regarded as our cooperation funds. I wonder what Mr. Chen wants?"

Chen Qiwei smiled. The young man on the other side had a quick mind and was eclectic. It was indeed a good proposal. However, due to the habit of a businessman, he did not agree hastily and said he would consider it.

<divclass="contentadv">This time he came with legal affairs to highlight a quick decision. When he saw the other party, he had to consider it. Chen Hao could only take a strong medicine.

"The market is changing rapidly. Although Coca-Cola is currently leading the market, there are many followers behind it. Pepsi-Cola and Wahaha's Super Coca-Cola cannot be underestimated and are still chasing after them.

It seems that our two families are destined to be inseparable. Since Coca-Cola can't see the scale and size of online game players, forget it. I think Pepsi-Cola and Very Coke will be more interested in my cooperation.Mr. Chen, excuse me. "

After saying that, Chen Hao stood up, and Li Fang and others quickly stood up and followed him.

Chen Qiwei narrowed his eyes, his face darkened, and did not say anything to persuade him to stay. Instead, he saw that the other party still showed no intention of stopping when he reached the door of the reception room, so he stood up and spoke out to persuade him to stay.

"Hey, brother Chen, you've already come, why are you leaving in such a hurry? I've thought about it and I'm looking forward to cooperating with Century Interactive Entertainment!"

Chen Hao turned around and saw the smile on the other person's face. He also smiled and greeted him, holding his hand, "It seems that I misunderstood Brother Chen. I thought you had to think about it for several days, but it turned out to be just a moment." , you see my understanding almost caused a misunderstanding, this is a big deal."

"However, we will test the waters with 1 million cans in the early stage. If the market performance exceeds expectations, we will continue to expand the scale of cooperation."

"As it should be, as it should be."

Next, the two parties signed a strategic cooperation agreement.

Coca-Cola takes it!

In pursuit of victory, the second stop is Pepsi-Cola, whose headquarters is located in the PD area of ​​Shanghai.

Thanks to the confidence of Coca-Cola, this trip went smoother.

The president of the other party's Greater China region is a foreigner. When he heard about World of Warcraft produced by Blizzard, his eyes started to light up. When he heard about Yao Ming's endorsement, he kept exclaiming "OH, YAO!"

It can be seen that he is an NBA fan.

There is no chance to move out of the big mountain of Coca-Cola, so cooperation is done.

The other party opened his mouth and offered a limit of 10 billion cans. Chen Hao was startled and waved his hands repeatedly, no, it really wasn't.

In order to ensure the fairness of the promotion, Chen Hao declined the other party's proposal, saying that for the other party's consideration, if the market feedback is good, he can continue to add more. In the end, the two parties signed a strategic cooperation and promotion contract for 1 million cans.

After finishing this matter, Chen Hao returned to Beijing alone with his bodyguard, leaving Li Fang and the legal affairs behind to continue their work.

In the following days, after having his proofs, Li Fang started to imitate the same old tricks again. The good news came that Century Interactive Entertainment had reached promotion cooperation with two enemies, KFC and McDonald's, and agreed to launch co-branded games in World of Martial Arts and World of Warcraft. theme package.

Apart from Coca-Cola and PepsiCo, KFC and McDonald's are undoubtedly the business rivals these days. Compared with them, Century Interactive Entertainment and Tencent are examples of brothers and sisters.

The former has been fighting for hundreds of years, and the latter has been fighting for decades. From domestic to global, it is a history of love and hatred.

Every supermarket that has Coca-Cola will definitely have Pepsi-Cola. Wherever there is KFC, there must be a McDonald's within 50 meters next to it. That's the right thing.

Therefore, Century Interactive Entertainment’s high efficiency also takes advantage of this relationship.