Rebirth of the Internet: Starting from Games

Chapter 285 Welcome to copy

Since its inception in 1995, eBay has been developing at an unstoppable pace.

Relying on the groundbreaking C2C (person-to-person) transaction model, eBay uses Internet technology to provide buyers and sellers with a safe and convenient online transaction platform, subverting the public's shopping concept, and through continuous expansion of categories and businesses, it has accumulated a huge customer base, rapidly growing into a leader in the global e-commerce industry;

As of this year, eBay's annual revenue has reached US$33 billion, and its growth rate is faster than that of Dell, Microsoft, Cisco and other giants.

This year, eBay has a total of 1.35 million users worldwide, which is equivalent to the combined population of Germany and France.In the words of a media person, eBay is “developing on a rocket ship.”

In the 90s, he first graduated from the University of Pennsylvania in computer engineering and obtained an MBA from Wharton College in the United States to found China.com.

Later, Zhang Chaoyang, who graduated from Tsinghua University and studied for a doctorate at MIT, founded Sohu. Countless young talents who studied abroad saw the opportunity of the rise of the Internet in China and started a wave of entrepreneurship back home.

Under this wave, Shao Yibo, who graduated from Harvard Business School in the United States, was one of them. He returned to China in 1999 and founded eBay. Whether it was website design, profit model or business philosophy, eBay was almost copying foreign eBay. Internet, it is most appropriate to use the "Chinese version of eBay" to describe Yiqu.com.

Thanks to its unconventional business model and the fact that it has no decent competitors, eBay has been recognized and sought after by the majority of domestic users as soon as it came out, and has quickly grown into "the leader in domestic e-commerce."

This has attracted the attention of the international e-commerce giant eBay, which has been coveting China's huge market potential for a long time.

In the same year, eBay formed an alliance with eBay and acquired 3000% of the latter's shares for US$33 million, thus successfully taking the opportunity to enter the Chinese market. eBay also changed its name to eBay.

A year later, eBay once again acquired the remaining shares of eBay for US$1.5 million. At this point, eBay has obtained more than 90% of the Chinese market share, and it was unparalleled in the limelight for a time.

In fact, at that time, Alibaba was still a small company that had just tasted some benefits in the B2B market, and was completely incompatible with eBay's C2C model.It was precisely because I saw the popularity of eBay that I had the experience of going into seclusion to create Taobao.

The birth of Taobao last year did not attract anyone's attention.

At the beginning of this year, Taobao entered people's field of vision for the first time with a market share of 9% based on annual gross transaction volume (GMV). At this time, eBay's was 90%, and it still did not put the other side down. In the eyes.

The UI page is not in line with the operating habits of Eastern people, the evaluation system is complicated and difficult to use, and the product information is opaque. Especially, the profit method is achieved by charging transaction service fees, product registration fees and advertising promotion fees.

eBay still operates its website from a Western perspective. It’s true that the majority of users and merchants have received corresponding feedback, but they are all ignored. If you don’t like using it, you don’t have to use it, because this is the only one with no semicolon.

Lao Ma knows very well that the local characteristics of C2C should be grassroots participation, civilian participation, and mass participation. Only truly cheap will win the recognition of more users. Therefore, when people discover that Taobao is free and has a page that is in line with Eastern operating habits, it is simple and fast. The product display and easy-to-understand star ratings have won the favor of countless users.

Time and the market are the best proof. In just one year, by the end of 04, Taobao's market share soared from 9% to 41%, while eBay's dropped to 53%. Only then did the latter discover what was behind it. A powerful enemy has caught up.

Weakness and ignorance are not obstacles to survival, arrogance is. eBay paid the price it deserved.

Therefore, it is not unreasonable to say that Xu Wenhan is optimistic that Lao Ma and Chen Hao are the same kind of people.

The same rapid rise, the same victory of the weak against the strong, the same youthfulness and vigour, and the most important thing is that the two people in power have strong charisma.

The formal part is over, and the next step is the long-awaited answers to reporters' questions.

<divclass="contentadv">Dozens of media people in the audience raised their hands.

Looking at the primary school students in the audience who seemed to be rushing to answer the teacher's questions, Chen Hao walked to the edge of the stage and sat down casually, "Don't be anxious, come one by one. There is plenty of time. The door is closed here and there is no outsider. I will answer that no one is asking questions." Let’s break up again.”

It's rare to meet a good person who lives a good life, is sincere and doesn't rush guests, and has won the favor of everyone in the audience.

"Hello, Mr. Chen, I am a reporter from a video game software magazine. World of Martial Arts and World of Warcraft are both large-scale MMORGP online games, and both are owned by Century Interactive Entertainment. Aren't you afraid of the waste of resources caused by internal competition?"

"World of Warcraft is produced by Blizzard, and World of Martial Arts is an online game that I have always wanted to create in my mind shortly after the establishment of Century Interactive Entertainment. Fortunately, with the efforts of a group of like-minded partners, it was born from the ashes, but it took only time It's similar to World of Warcraft, so I put them together.

As for what you just said, I can sum it up in one word, that is internal friction. But rather than worrying about the failure of the product due to internal friction, I would rather see a high-quality online game that has been polished for several years be recognized by the majority of players. "

Internal friction?This word was so insightful that everyone in the audience's eyes lit up after hearing it.

"Then can I understand that there is no worthy opponent of Century Interactive Entertainment in the online game field?"

"I didn't say that. Don't dig holes for me. We have always set ourselves as the goal and constantly surpassed ourselves. To be honest, I respect the online games of other manufacturers very much, but Century Interactive Entertainment only wants to follow its own path. The road is not affected by others, that's about it. Next one."

"Hello, Mr. Chen, I am a reporter from Electronic World Magazine. I would like to ask based on the topic of my colleague just now. According to previous reports, Century Interactive Entertainment has won World of Warcraft and the agency rights including promotion, operation and preparation have been exhausted. It’s not cheap, and World of Martial Arts is an online game that you have self-developed for many years, and its funding is higher than that of World of Warcraft.

Is Mr. Chen so confident that these two games will be as popular as expected after they are launched?In case the market is cold, has Mr. Chen considered this situation?Is it possible that your company's capital chain will be broken? "

Chen Hao smiled freely, "First of all, some things are not done only when they become popular, but only when they are done will they become popular. Don't reverse the priorities. Secondly, everything has risks. Century Interactive Entertainment has devoted all its efforts to the research and development of the martial arts world. It can protect the operation of World of Warcraft.

The rest is up to fate, that's all.Looking forward and backward, worrying about gains and losses, is not my style.Next person. "

"Hello, Mr. Chen, I am the editor of NetEase Games. I would like to ask if Mr. Chen has paid attention to QQ Fengshen, which was recently produced by Tencent, and QQ Hall, which was just released to the public a few days ago. A discerning eye can see that it is modeled after Three Kingdoms Online and Three Kingdoms Online. I wonder what Mr. Chen thinks about the competing online games of Paopaotang or what measures Century Interactive Entertainment will take to prevent them?"

When Chen Hao heard this, he raised his eyebrows and asked, "I don't have any thoughts. If they want to copy, let them copy. Why should I take precautions? I will never tie Mr. Ma's hands and feet to prevent them from copying."

There was a burst of laughter in the audience, and Chen Hao continued, "It doesn't matter, Tencent or other manufacturers can copy it. They are probably having a headache right now about what to copy, so I will make some more games for them to copy. It has to be Let them live, right? Here~ isn’t this ready-made?”

Pointing at the two online games on the screen behind him, Chen Hao curled his lips and stretched his hands forward as an invitation.

"Welcome to copy!"