Rebirth of the Internet: Starting from Games

Chapter 317 Starting a business in Beijing is not easy

Your sister, Chen Hao is a little speechless. Why is it so hard to tell the truth online these days?

Sure enough, professional people still need to handle professional things, and it's time to call Xu Pengkun for help.

A few minutes later, Xu Pengkun responded to the call.

Chen Hao pointed to the website on the computer screen.

"This website is called Jingdong Multimedia Network. Its main business is to sell computer accessories and multimedia supplies. The boss behind it is Liu Qiangdong, who is in his early 30s and is from Suqian, Jiangsu Province. According to the tip I received, this person has great potential. Please send someone to contact him first. , if you encounter resistance, you can open fire unconditionally."

Xu Pengkun touched Chen Hao's forehead with one hand, touched his own with the other hand, compared the temperature, and murmured, "I don't have a fever. Why are you talking nonsense?"

Chen Hao slapped the other party's dog melon seeds, "Okay, let's get down to business. You send someone to contact JD Multimedia Network first to see if the other party has any intention of financing and being acquired. You can get a feel for it first."

Looking at the extremely simple page on the computer, it felt like their technical department could come up with exactly the same thing in three days. Xu Pengkun was amazed, "This website is so powerful? Why didn't I see the potential?"

"Who cares about the website? The main thing I want you to pay attention to is Liu Qiangdong. If he has not made up his mind, let him come to our new company next month and I will talk to him personally."

It was rare to hear that Chen Hao wanted to meet someone in person. Xu Pengkun felt a chill in his heart and stopped joking when he got down to business.

"Okay, leave it to me. One more thing. The news I got here is that Alibaba Group will launch the fourth round of financing. It is expected to complete this financing within this year. In addition to SoftBank and Singapore TDF, which have previously raised funds, Yahoo seems to be interested in participating this time. I want to ask you if we want to participate."

"Is the source reliable?"

"You think the 8-figure public relations fee invested by Century every year is wasted? Brother, there are people outside now."

"If you can participate, you must participate. I have paid attention to Lao Ma. He looks quite weird and looks like an alien. eBay is no rival. Sooner or later, he will be eaten up by the other party. There is no limit to the money. But we are a bit small." .How much money did they raise in the last round?”

With this information already in hand, Xu Pengkun blurted out, "The last time was the third round of financing in February last year. Alibaba raised US$2 million, and the financing institutions were SoftBank and Singapore TDF. According to the normal financing rhythm, this time The financing scale will never be less than US$8200 million."

Chen Hao felt a bit toothache when he heard that. A few days ago, he fought with Blizzard to death for 1 million, but here it is 8 million, and it is still a US knife.

"Continue to follow up on the progress of Alibaba's financing. It's best to find someone to figure out the time point. We definitely don't have 8 million. If we tighten our belts, the group can come up with 3 million. Contact IDG and see if Xiong Xiaoge has any My intention is, if it doesn’t work out, our two families will join forces to defeat Ali this round.”

"Sure, I'll get in touch and update you on any progress."

"Okay, let's go ahead and do it simultaneously. Dongzi's matters take priority."

Xu Pengkun waved his hand, not taking away a single cloud.

JD.com was established in Zhongguancun in 1998. It mainly sells optical and magnetic products. In fact, it is just a seller.

Since his first girlfriend was named Gong Xiaojing and he was named Liu Qiangdong, when naming the company, they combined the two names into one and named it Jingdong.

The word "京" in the front shows that Liu Qiangdong valued and loved his girlfriend at that time.

The two had no choice but to fall in love with each other, but Gong Xiaojing's family had been in politics for three generations, and his parents looked down on Liu Qiangdong's poor background and a salesman in Zhongguancun. They couldn't bear their daughter's suffering, so the two eventually separated.

Liu Qiangdong relied on his previous accumulation and worked harder, relying on the strategy of insisting on making genuine products and making small profits but quick turnover. By the end of 2001, Jingdong had occupied 60% of the recorder market and became the most influential agent in the field of opto-magnetic products. Sales volume and influence are second to none in the industry, shifting from wholesale to retail.

Occupying more than ten stalls in Zhongguancun, it began to take shape. Unfortunately, not long after the expansion, SARS hit the store head-on. The customer flow of all stores dropped sharply, and almost no one visited it.

Affected by this, the business shrank significantly, with a loss of nearly 1000 million in the worst month.

The money on his books was only enough to support him for two or three months. Liu Qiangdong cut off his strength, changed his business strategy, and began to gradually shift from offline to online.

He found someone to build a simple e-commerce website, and asked his employees to distribute flyers and post online to promote it. If it couldn't be sold offline, he went to sell it online.

Whenever someone places an order, he and several employees use pen and paper to record the user and order information, ask the customer to remit money, and then send the goods through the postal service.

<divclass="contentadv">This gave him a glimmer of hope. As the epidemic disappeared, Liu Qiangdong no longer looked at the three-acre land in Zhongguancun, but aimed at the Internet, which is the national market.

We even re-registered a domain name at the end of last year, cut off all offline business, and focused on online business.

Nowadays, the daily order volume is [-]. According to this trend, the annual turnover is less than tens of millions.

The increase in business orders has brought about a serious shortage of manpower. In order to save costs, Liu Qiangdong personally went into battle, posting posts and acting as customer service.

The website administrator Xiao Liu not far behind him suddenly shouted, "Brother Dong, the website was attacked just now, but it was intercepted by Century Enterprise Guards."

Liu Qiangdong raised his head and looked at the statue of Guan Gong not far away. What happened today? He just met a liar and another hacker.

This made the dead memories come back again. There was a similar attack case last year. The outsourced website was hacked by hackers, and he wrote directly on the homepage "JD.com Network Management is a big evil!" which made him angry.

I quickly found a computer-savvy friend to format the hard drive, then reinstalled the system and redeployed the website.

As a result, within two days, the website was hacked again. “Jingdong’s network administrator is still a bad guy!”

Liu Qiangdong, a friend who only knows how to install computers but not security, suggested that you should spend some money to find a professional network administrator.

This let him know that there was a specialty in the art industry, so he quickly hired a network administrator with Internet security experience, not the kind from an Internet cafe.

Professionals are different. After checking, well, there are more than 1300 viruses and 142 vulnerabilities on the server. It's like a casino full of gamblers who are eager to lose. Suddenly they see a naked beauty in a key position of 36G. There is a pile of chips in his hand. If you don't get confused when you see it, you will do it if you don't do it.

Fortunately, the hacker didn't seem to have any malicious intent. He just posted a friendly reminder on the homepage and did not touch the database.

Then the programmer he found directly asked Liu Qiangdong to buy a set of Enterprise Security Guards produced by Century Network Shield.

After installing it, I checked for viruses, fixed vulnerabilities, and added a firewall, and finally it stabilized.

Dongzi came back to his senses and said to Xiao Liu, "Stay vigilant and don't be careless."

Recently, he is thinking about expanding the categories of his website, opening up channels, renovating the website, and finding some employees, but these all require money.

And this is what he lacks most at the moment. Now he is the boss, a salesman and a part-time customer service person. He does the work of three people by himself, and has food and accommodation in the company. To be honest, he feels a little overwhelmed.

It is estimated that he will die suddenly in less than 10 years.

Even though you are making a lot of money now, turnover and net profit are not the same concept. Rent, labor, and goods pressing costs are all money.

The remaining money in the end cannot be spent randomly, it must be used for subsequent expansion.

It’s not like he never thought about finding someone to invest in the business. Two years ago, he found a private company in Henan to raise 500 million yuan. However, he only gave more than 100 million yuan in the early stage. First, it was because JD.com was losing money and could not see any profit, and second, it coincided with the outbreak of SARS. , the company's assets also shrank, the boss stopped investing, and the matter just went away.

So Liu Qiangdong was really moved when he saw the online message just now.

If the liar's tactics weren't too naive, he might have been able to fall into the trap step by step with his current mentality.

Why bother fooling the devil with hundreds of millions? Give him 2 minutes, and he can still take out hundreds of millions.

Liu Qiangdong sneered and continued to immerse himself in customer service and serve God.