Rebirth of the Internet: Starting from Games

Chapter 339 Hunger Marketing

After the goddess competition, Chen Hao and Li Wu both moved to the company's new location.

Chen Hao then worked non-stop and held a half-day meeting with the core employees of the Social Business Department to finalize the follow-up plans for Century Friendship Network.

For example, celebrity entry strategy, event planning, website revision, etc. belong to the Century Friendship 2.0 version.

Some need to be carried out continuously, and some are iterations of a development nature. The two should be run in parallel, in small steps, so that the website can continue to develop.

Li Wu gave an estimate that version 10 would be launched in October. After hearing the report on the scheduling plan, Chen Hao agreed to the plan.

As a lion king, he can't go out hunting every day and has to have some entertainment. However, Chen Hao's hobbies are different from the traditional middle-aged people's hobbies of three-piece riding, fishing, and general health care.

A self-proclaimed otaku, his hobby is playing games.

In the rest of the time, in addition to dealing with daily decision-making matters, Chen Hao stayed in his office playing games and playing in the world of martial arts.

Only at this time, playing a strange but somewhat familiar game, can he feel more at ease.

Occasionally in the dead of night, he would have a sense of unreality. Could all this be just a dream like Charlotte's troubles?

When he woke up, he found that everything was just a fantasy after working overtime. At this time, he would hug Xiaoran tightly from behind, seeking some comfort.

He was afraid that such warmth and beauty would be lost, so he forced himself not to have time to think about things.

Log in to the game, damn, why am I waiting in line again? It looks like there are over 2000 people in line, which is outrageous.

Taking advantage of this time, Chen Hao walked to the huge floor-to-ceiling window with tea in hand, stretched his waist, and looked at the scenery outside the window.

His office is located on the highest floor of the central building in the park.

Chen Hao looked at the wide square in front of him and the mountains in the distance, with a broad vision and a comfortable mind.

In my territory, everyone must listen to me!

When you have a child in the future, when the child grows up, you can bring him here, wave your hand and say to him, "Son, this is the country that dad spent half his life building for you!"

Oh, it’s so beautiful!

Dong-dong-dong, a knock on the door broke Chen Hao's fantasy and returned to reality.

"Enter!"

Seeing that the person coming was Xu Changlong, it was clear that the other party had something important to report.

"what's up?"

Xu Changlong asked with some excitement, "The martial arts world servers are all full. According to the original plan, 5 new servers will be opened every day. At present, the supply is still in short supply. I have communicated with Mr. Ji Jiulin, and Tianxuan's servers are still very sufficient. Do you want to change the delivery plan? In this way, I am confident that the maximum number of online players can reach 150, and the average online number will exceed one million!"

Chen Hao shook his head without thinking, "The original plan is to cause such a phenomenon."

Xu Changlong frowned. He knew that his boss's move must have a deep meaning, but he couldn't figure out the context for a while. "This"

Chen Hao saw that there were more than 1000 people left in the queue, so he planned to talk nonsense with Lao Xu, "If there are two pancake stalls, one has a long queue and no one cares about it, and you want to buy delicious pancakes at this time, you will Which one to choose?”

Xu Changlong entered the scene and thought for a moment, "If I am very greedy and want to eat the best food, I will definitely choose the former. After all, it is not unreasonable for so many people to queue. If I am very hungry, then choose the latter. After all, I will fill up first." abdomen."

As he spoke, his eyes lit up and he understood the boss's intention, "It is to create this unbalanced relationship between supply and demand, so as to arouse people's herd mentality, thus causing this kind of queuing phenomenon, attracting people's attention and leaving hot comments. impression!"

<divclass="contentadv">Pa, Chen Hao snapped his fingers, "Yes, that's what it means. This is called hunger marketing."

Hunger marketing is applied to the commercial promotion of goods or services. It refers to marketing in which product providers intentionally reduce production in order to regulate the relationship between supply and demand, create the "illusion" that supply exceeds demand, maintain product image, and maintain higher selling prices and profit margins. Strategy.

Of course, this kind of gameplay requires several prerequisites: the first product must be good enough and non-substitutable, the second target group’s mentality is not mature enough, and the third market competition is not fierce and there are no opponents.

Without these prerequisites, rashly resorting to hunger marketing will cause consumers to react, and the market will disappear, making other competitors laugh out of their dreams.

The martial arts world has exactly these three conditions, and new servers are opened in the martial arts world every day to meet the needs of players, but not completely.

Hunger marketing, hunger marketing, hunger marketing Xu Changlong murmured these words and looked at Chen Hao with an increasingly weird look.

A young man who is only in his mid-twenties, is thoughtful and has a terrifying insight into human nature. If you work with this kid, you will probably be sold. He is still helping others count money. He is simply a bastard.

Maybe he understood Lao Xu's eyes, Chen Hao said with a smile, "Don't call me a profiteer. This is a step-by-step execution plan. I really didn't expect it to be so popular. Just wait and see. There will probably be servers in the future." It is not full, but the data is deliberately modified to create the illusion that the queue is full.

It's like opening a restaurant or hiring people to spend money first, creating the illusion of a hot queue to attract real consumers to attract new customers. If you want to retain, you need to rely on excellent product power to survive, but the quality of our martial arts world If you put it here, this problem will not arise. "

Of course, he said that, and Chen Hao thought that everything could be marketed in the future. In the past, people only remembered No. 1 in competitive sports, but once there was an exception, people remembered No. 2.

Jump-start, appeal, blame-shifting, flag-grabbing, and interview were all done in one go. If the results hadn't been canceled and others thought she was the champion, the beautiful and sassy sports internet celebrity and her team chose the running method with the most traffic. It’s also painstaking.

As he spoke, Chen Hao pulled out a marketing book from the nearby bookshelf and handed it to Xu Changlong, "If you have nothing to do, play less games. You can read more books, recharge, and draw parallels. Maybe I will also make a game guide for you." Come for inspiration. Is there anything else besides this?"

"The other thing is that you need to determine the time node and charging standards for formal commercial operations. We have listed some plans, please take a look."

Xu Changlong handed over several plans.

Chen Hao looked at it for a while, then picked up a pen and drew circles on it, just like ordering food.

"Although May 5th sounds good, I want to post it, but I have already posted it, and it is on a Wednesday. This is not good. May 18st happens to be a Saturday, and the meaning is good. Let's set the charge on this date.

Don't get 29 or 28 when you click the card. It's not convenient to get change now, so just make up the whole 25. Of course, the time can be shortened to 50 hours on a long-term basis, which is 5 cents an hour.The same goes for the monthly card, which costs only 50 yuan. "

"Okay, we also have a suggestion here, which is to control the level sealing rhythm. When it reaches level 5 on May 18, the time for players to experience the full-level new content will be exactly two to three days, and then they will be charged. .”

Chen Hao nodded in approval, "Yes, this is good. Those who agree with the quality and content of the game will naturally pay for it. If they don't agree with it, they can just walk away after the trial. It's free anyway, and they haven't lost anything."

Seeing that the boss had no new instructions, Xu Changlong was just about to leave when he heard the boss's voice coming from behind.

"Um, let me get a queue-free privilege for my account, right now, right now!"

Chen Hao looked at the queue with more than 300 people left on the screen. It was estimated that there were still 13 minutes left, with a look of sadness and anger.

Damn boss, you have to wait in line to play your own game, who are you going to talk to?