Rebirth of the Internet: Starting from Games

Chapter 396 Douyin Weibo

Under normal circumstances, transformation occurs when a company or website goes downhill or is in trouble, as a helpless move with the intention of regrouping and breaking through.

However, Century Youyuan.com, currently the well-deserved leader of social networking sites, Chunqiu Hengsheng announced a revision without any warning and made a gorgeous turn, which was beyond the expectations of all Internet media people.

In particular, the name, domain name, style, and positioning of this website have completely changed, which is very consistent with the definition of transformation!

The emergence of Weibo has triggered various speculations among media practitioners.

This style of play has never been seen before, and there is no precedent abroad. What is Century Zongheng doing?

But then they thought about it, this kind of thing made them feel as if they should take it for granted when it came to Century Zongheng. This kind of violation and unity made them very uncomfortable.

If someone else had done this, they would have started writing essays that they had long criticized.

But this is the Zongheng of the Century, so they chose a conservative stance. After all, some media’s faces were still swollen last time.

Therefore, most media reports during this period were still mostly speculative and neutral.

"Peak seeks transformation, is Weibo honey or arsenic?" 》

"Will the emergence of Weibo lead an era or be a flash in the pan?" 》

"Blog and Weibo are just one word apart. What is the difference?" 》

"There is no similar Weibo website abroad. Century Zongheng has become the first company to try something new, and the future is unknown. 》

"What on earth is Chen Hao thinking about in this century?" 》

Chen Hao didn't think about anything else. He was thinking about how ByteDance, which had surrounded Yiqi Juechen from Tencent, got started.

First there was Toutiao, then Douyin. The two popular products for everyone on the Internet directly took off on the spot.

These two phenomenal products have a common killer, which is the recommendation algorithm, which provides users with content that they are interested in or may be interested in.

Byte’s boss, Zhang Yiming, often emphasizes delayed gratification, but he continues to develop products that allow people to enjoy themselves immediately and what they see is what they get. It’s quite ironic.

By the way, Zhang Yiming is also from Longyan, Fujian. He, Wang Xing of Meituan and Fang Sanwen, founder of Snowball, were hailed as the "Three Heroes of Longyan" by later generations of media.

Now Zhang Yiming doesn't know which alley he is working as his programmer.

In fact, in Chen Hao's imagination, the Weibo produced by Century should not be the later Sina Weibo. He wanted to make it a combination of the graphic version of Douyin and Weibo.

That’s what he thought and what he did, under his deliberate guidance,

The predecessor, Century Youyuan.com, accumulated a large amount of user data. Through data mining, it abstracted a labeled user model based on the user's social attributes, page information stay time, information category and other information, built user portraits, and formed hundreds of millions of users. sample.

Since the second half of last year, the R&D team of Bei Research Institute has begun to train an information flow intelligent recommendation model through a combination of big data and algorithms.

Through users' active selection and intelligent recommendations, it has now reached the stage of practical application.

However, this is only the most basic use case. The intelligent recommendation algorithm still needs to be continuously evolved and improved. This requires continuous investment in research and development and takes time.

The website style is all about simplicity, making way for convenient information display and content creation. Originally, my son’s social games had to be lower in priority to make way for social information.

At present, Weibo has initially reached Chen Hao's previous expectations, but this is not enough.

Because the current popularity is all created by his money and will not last long, it still lacks the most important link, which is a UGC (user-generated content) distribution platform.

This platform is very simple. It encourages users to create content, and at the same time introduces subsidy policies from major advertisers and officials from time to time, combining multiple parties to achieve win-win cooperation.

Users create content with love, which will not last long. In the end, it is for profit, so major advertisers are introduced to earn revenue through views and clicks.

Advertisers are interested in huge traffic.

The platform is committed to creating an environment that supports and cultivates small and medium-sized bloggers.

In the long run, a benign ecological closed loop will be formed.

This is what Chen Hao expected. The current UGC distribution platform has a previous foundation and the bottom layer can be reused from the architecture of the 4399 incentive platform. Therefore, the research and development progress is very fast and it is expected to be launched in April.

<divclass="contentadv">It burned money for a month in February, and the UGC platform was launched in April.

Then there will be a gap period in March, which requires a breakthrough point to connect the past and the next and ignite the popularity.

That is to set off a war of public opinion.

Next, let’s look at the collaboration between Li Wu and Li Fang, Shuang Li.

magic city,

After a month of search and preparation, Li Fang has now entered the implementation stage.

"Have the script and candidates been found?"

"Sister Fang, everything is in accordance with your request. Everyone has signed the contract and confidentiality agreement. They are waiting in the conference room nearby. This is the script submitted by the screenwriter. Please read it."

Li Fang read the script and nodded frequently. Her blood pressure soared and she was a little indignant when she read the script, let alone the common people.

Walking into the conference room next to her, I saw a pretty urban girl who looked a little cold and had the temperament of a wealthy flower in the world.

In fact, Li Fang knew that Qin Birong's family background was only considered well-off in Shanghai, not even middle-class, so it was more valuable to cultivate.

"Have you read the script? Do you have any questions?"

Qin Birong shook her head, very obedient.

Li Fang was quite satisfied with this attitude, "Well, let's find out more about it. These people behind are photography teachers and etiquette teachers. There will be some shooting tasks in the next few days. You have to quickly adapt to your new role on the Internet. Well, character!" Li Fang thought about the boss's explanation and felt that the word character was quite insightful.

After finishing this, Li Fang came to the slightly larger conference room next to it. Inside, there were all beautiful girls, fat and thin, each with their own characteristics.

Seeing Li Fang come in, a person in charge quickly clapped his hands and said, "Everyone, please be quiet and let Mr. Li speak."

Li Fang didn't talk nonsense. With more than ten years of experience in the industry, she could tell the temperament of these girls at a glance. She divided these girls into different groups according to their temperament.

Those who are lively and out-of-the-box are the sports group, those who are enthusiastic and unrestrained are the entertainment group, those who are dignified and generous are the daughter group, those who are quiet and virtuous are the temple group, etc.

After being divided into groups, Li Fang came out and started handover with Li Wu.

"I'll leave the girls to you."

"Don't worry, Sister Fang, just watch it!"

Li Wu took over the girls and first changed their appearance and purchased equipment according to different sizes from the inside to the outside.

Fashion luxury goods such as LV, GUCCI, CHANNEL, and CELINE, plus some jewelry, basically cover every current popular style. Of course, it is not a set for each person, but a set shared by several people with similar body shapes.

Next, in various high-end occasions in the Magic City, whether it is five-star hotels, restaurants, beauty salons, or even temples, some young beauties will occasionally appear. A group of staff are surrounding them and taking pictures. People who don’t know why they think they are Which crew is making a movie?

Unlike these Yingying Yanyan, Qin Birong, who is packaged as the top card, is treated in a unique way.

Live in a mansion, drive a red Ferrari, and eat all kinds of delicacies.

Then the group moved to Sanya, where they had to fly first class, enter and exit the five-star presidential suite, and high-end private clubs and spas. Not only that, they also traveled to various places to attend various ceremonies, and occasionally took photos with celebrities, leaving behind countless memories. photos and footage.

During this period, Qin Birong lived like a dream. In her memory, only the daughters of wealthy families in movies and TV series could live such a life.

Unfortunately, the time was too short and before I could enjoy it, I woke up from the dream.

After the shooting, Li Wu said to Qin Birong in a deep voice, "Are you ready to change your life?"

Qin Birong, who was familiar with the direction of the script, nodded silently, although she didn't know whether the future would be good or bad.

She knew very well that she wanted to live such a luxurious life, but she needed to make a lot of money.

What is certain is that this is a way to make money, and that is enough.