Rebirth of the Internet: Starting from Games

Chapter 411 The wind of the century blowing from the east

Taobao's "recruitment of wealth" incident was widely publicized on Century Weibo. It caused quite a stir on the Internet. Internet users whether they care about e-commerce or not have heard about it more or less.

Afterwards, the TV Economic Channel also conducted a special report on this popular event on the Internet, and invited a senior economic expert in the industry to express some analysis and opinions on this matter.

After final summary and analysis, experts believe that there are two key factors:

First, for such an initiative that could change Taobao's entire industry model, there was no grayscale test at the beginning of the launch. Although we don't know what happened in the market, it is really not a wise move to carry out comprehensive promotion in such a bet-style raid.

Second, products are different from information retrieval. They also have attributes such as quality, price, sales volume, etc. If the bidding ranking system of search is rashly introduced into e-commerce, the products of those who spend more money will be ranked first. Naturally, it is not suitable for the environment. .

Of course, in addition to these two points, there are also secondary issues such as feedback mechanism, single method, and poor crisis public relations capabilities.

At the end of the program, the expert left an unanswered question, which was thought-provoking.

"In the field of e-commerce, focusing on free is a double-edged sword. Although it can bring a huge market and traffic in the early stage, it is stuck in a dilemma if it wants to charge. This is the problem faced by Taobao now, and it is also the problem faced by Tencent Paipai and others. A number of e-commerce platforms that focus on free strategies will encounter difficulties.

Looking at the major e-commerce platforms, I found that only JD.com is different. This clear and transparent charging business model from the beginning may open up a new path for the domestic Internet. For me personally, I am very much looking forward to the next development of JD.com, and please wait and see. "

Two hours after the program was recorded, the expert had a pleasant conversation with Liu Qiangdong and his group in a private room of a five-star hotel.

Chen Hao, who is far across the ocean, is thinking about JD.com’s future.

JD.com uses ready-made computer rooms temporarily for its warehousing, and the entire set of express logistics costs a lot of money to build. At present, it has just been set up, and it is far from mature. The 5 million on the account has already been spent.

The volume is not large now, but when various shopping festivals such as Double Eleven arrive in the future, the order volume will explode, and the platform infrastructure will be overwhelmed if it is not fully prepared to support it.

Therefore, Chen Hao plans to wait for two years before launching a big killer like the Shopping Festival.

If you want to have warehousing centers all over the country, equipped with various types of personnel and assembly lines, you will have to invest at least tens of billions.

In fact, at the end of last year, when JD.com ranked first in the B2C field, Xu Pengkun told him that many capitals expressed their willingness to invest in JD.com.

However, Chen Hao rejected them all with the words, "Jingdong is the legitimate son of Century Zongheng. It is not for sale and we will not date!"

Now Jingdong's various data are rising steadily, and the situation is very good. If someone stands in the way, it will kill the Buddha. It can scare people very much.

So it's time to call Super Wings to help.

These super heroes are named Sequoia Capital, IDG, Hillhouse Capital, Today Capital, etc.

However, he had to wait until he had finished all matters related to overseas games. He asked Xu Pengkun to let the news out in advance.

In fact, since the middle of last month, Chen Hao has taken Zhou Xiao to fly directly to the other side of the ocean to inspect the overseas development of his games.

All major games originally planned to be released at the beginning of the year have been fully prepared in terms of internationalization, publicity and promotion plans, personnel, etc.

As a result, various procedures abroad were very cumbersome, with one step at a time. In the end, we relied on public relations companies from various countries that were good at this. It took nearly half a year to get everything done smoothly, and the total cost was tens of millions in public relations fees.

It made Chen Hao very sad. Who said that doing things abroad depends solely on ability and not on connections? It's all nonsense.

The games that Century Interactive Entertainment is preparing to go overseas this time include "Martial Arts World", "Martial Arts OL", "Three Kingdoms OL" and "Three Kingdoms Killing OL".

<divclass="contentadv">Chen Hao is very confident in the quality of his own games, such as World of Martial Arts (the pinnacle of 3DMMRPG), Martial Arts OL (card drawing and card system), Three Kingdoms OL (SLG + development), Three Kingdoms Kill OL (card board games) are currently the ceiling level of various types of online games.

People at Century Interactive Entertainment are already familiar with the processes of promotion and public beta activities.

In April, the Asia-Pacific markets (Japan, South Korea, Singapore, Vietnam, and Thailand) were settled. After a month of warm-up, the four major public betas were officially released in May. Once launched, they were widely praised by local players. Some local game media also responded under the attack of Chen Hao’s capitalism. Gave it a high rating.

In the same month, good news came one after another from several European countries, including Russia, the UK, France, Germany and Canada, and they continued to operate in the same way as if they were copied and pasted.

By June, the last North American market was finally won, and the North American branch immediately started game warm-up and promotion work.

At the end of the month, Chen Hao looked at the online game data in Asia-Pacific and Europe. The expected performance of the online game market was in line with expectations. Once the game was released to public beta, it came to the local market like a king.

There was no way. At that time, the online game market in the Asia-Pacific region was still dominated by online games represented by legends and miracles. Maybe they could still be played three years ago. Otherwise, how could Jinshan’s Swordsman Love OL become a tiger-free game in the mountains as soon as it came out? Monkey said Overlord has always been the number one online game.

Now, although the tiger is late, it has arrived, and everything will change!

What about the European market?Most of them focus on large-scale fantasy and science fiction online games, such as World of Warcraft, Dungeons and Dragons, EVE, Guild Wars, Darkness and Light, etc.

At present, in Europe, World of Warcraft is the dominant player, and the remaining companies are carving up the remaining market. When Century Interactive Entertainment's online game came out, it instantly became a few dark horses chasing after it.

Some European local media exclaimed that Century Interactive Entertainment is a wolf from the east.

In fact, from a statistical perspective, we can see the differences between the Eastern and Western markets.

Relatively speaking, in the Southeast Asian market, World of Martial Arts and Three Kingdoms OL are more popular among local players, and currently rank among the top two in the online game market.

In Europe, there are relatively more players in Three Kingdoms OL and Martial Arts OL.

So how will North America, the most important market, perform?Chen Hao is looking forward to it.

Due to its emphasis on the North American market, Century Interactive Entertainment has invested the most resources here.

In fact, when promoting in Europe, Century Interactive Entertainment planned a very successful marketing case, which was to spend a lot of money to place huge advertisements on or next to landmark buildings in various countries.

For example, the Arc de Triomphe in France, Big Ben in the UK, St. Basil's Cathedral in Russia, etc., achieved a very sensational effect when spread through the media.

So this time in North America, Chen Hao boldly rented the prime-time advertising space in Times Square in New York with a wave of his hand. If it weren't for the restrictions, he would have wanted a monthly package. Okay, let's do it for a week first, but he won't let him. Monthly subscription, then come to a few more time periods to focus on bombing.

Let foreigners see what brainwashing is.

Of course, it’s not just this first-hand preparation. Zhou Xiao and the following event planning suggestions, Chen Haoyi, combined, cosplay is not very good, so if you want to do it directly, do something big.

Don’t foreigners like performance art like Halloween?They went through a lot of preparations.

On July 7, the big screen in New York's Times Square played the promotional CGs of the four major online games in a loop at multiple times, surprising foreigners who have always been curious about the mysterious culture of the East.

They also discovered that many "strange people" they had never seen before suddenly appeared in the square.

They all stopped to admire it, shouting and yelling from time to time, as if they had never seen the world.