Rebirth of the Internet: Starting from Games

Chapter 463: Earning tens of billions a year, aiming for hundreds of billions

One day in mid-March, Apple headquarters, president’s office.

"Steve, you'd better read the email I sent you." The somewhat dignified voice of the marketing director came over the phone.

After hearing this, Jobs opened the email and downloaded the video inside.

This video is very thoughtful and has English subtitles.

Then Chen Hao's voice at the press conference was heard in the room, and Jobs watched the video intently.

When he saw the oPhone revealed in the video, Jobs' face was filled with confusion, shock and a hint of realization.

As time passed, his hand holding the mouse trembled slightly, obviously not wanting his mind to be less calm than it appeared.

Looking at the mobile phone on the display, this is his ultimate ideal smartphone, but the manufacturer that can build such a mobile phone is from an unknown company. How is this possible?

In fact, Steve Jobs has always felt that there are so many mediocre people nowadays and they don’t know what is good and what is bad.

Whenever he sees people being satisfied with what he considers rubbish, he feels like everyone is drunk and I am alone.

This is why Apple has launched one product after another that leads the trend of the times.

The more popular the product is in the market and his ideas are verified, the more he believes that his intuition is correct.

Generally, product managers use market research, user group positioning, demand analysis, etc. to find out what everyone likes and what to do.

But Jobs is obviously not among these. He believed that people don’t know what they like, so the products he personally participated in designing will definitely be accepted and liked by everyone. If people don’t like the products they launch, then it must be everyone’s problem, not his problem.

That’s why he dared to be the first to do so at the Apple press conference, releasing bold words about redefining mobile phones. But looking back now, he realizes that there is more than just Steve Jobs in the world.

There is also Chen Hao, who comes from a mysterious country in the East.

"Dong dong dong."

There was a knock on the door, and a few seconds later the assistant pushed the door open and walked in, "BOSS, there is a document that needs your signature."

Jobs frowned and said without raising his head, "Get out!"

"This one is more important, you see"

"If I tell you, won't you understand?"

The assistant was shocked. He didn't know why the usually gentle and gentle boss suddenly got angry today. Seeing that the situation was not going well, he quickly chose to run away.

Two hours later, Jobs watched the entire video replay of the Orange Technology conference without missing a word.

Oops, Apple has become a substitute.

This was the first thought that came to his mind after watching the video.

Jobs leaned back on the boss chair behind him and rubbed the center of his brow. Recently, he always felt that this chair was uncomfortable and his back hurt.

This is not the first time he has seen this young man. More than a year ago, he saw this man's press conference, but it was not a mobile phone conference but a conference about online games.

In fact, some links and ideas in the Apple press conference held a while ago were based on this young man.

Unexpectedly, after not seeing each other for more than a year, I actually came to make mobile phones. I didn’t care about making mobile phones, and even made a mobile phone that was even better than the iPhone.

And they are currently developing the app store, which is expected to be launched next year, but this person actually launched a competing product a year ahead of schedule.

What's especially important is that the price of the other party's mobile phone is so low and the plan is huge. How can this young man who is less than thirty have such courage?

This person is a comparable opponent, no, he can even be called a formidable rival.

Jobs had a hunch that iPhone sales in Asia next year would not be optimistic.

Some of the original plans may need to be adjusted, and Jobs fell into deep thought.

<divclass="contentadv">In mid-March, Nokia China Headquarters was located on Gongti North Road, Beijing.

"Mr. He, it's almost the end of the month. Do we need to report the newly released oPhone to the headquarters?"

Mr. He, who was the president of Nokia China at the time, put down the document in his hand and looked at the marketing director, "Did you read BOSS's speech to the media about the Apple conference last month?"

The director nodded,

"The boss's position has been made very clear. The new N95 machine is about to be released. Let's not add any unnecessary extravagance and do our job well. Besides, no matter iPhone or oPhone, what can you and I decide at the moment? Feedback Suggestions?"

"You have to let the higher ups know about this, right?"

"Xiao Zhang, I brought you into Nokia, so I didn't treat you as an outsider after closing the door.

Are you working for Nokia Global's intelligence department?Are we talking too much?In addition, in our position, we are here to solve problems for the superiors, not to report problems!Don't worry about things that shouldn't be worried about. No faults are merits, otherwise it will be easy for us to behave differently, especially when we are managers of foreign companies, we must be cautious in our words and deeds.Do you understand? "

"Yes Yes."

"Go do something."

Mr. He recently heard some rumors from the headquarters through some of his own resources. The higher-ups recently intended to send a foreigner to take his place, so he had to walk on thin ice every step of the way.

In April, Orange Technology is accelerating at full speed.

Chen Hao finally got out and looked at the group's financial reports and other related materials, sorting out and taking inventory of the business.

In 2006, the online game market was worth RMB 105 billion, nearly half of which went into Century Interactive Entertainment's pockets.

Including some of the revenue from overseas sales last year, the current revenue from the online game market alone accounts for 70% of the group, reaching an astonishing 60 billion.

In addition to the game itself, related revenues (advertising, commissions, etc.) from Taoyoubao, 17173 Consulting Station, 4399 Mini Games, hao123 website navigation, etc. have reached nearly 10 billion.

Century Zongheng Group has 70 small targets for annual revenue. What is the concept? According to the financial report, last year Tencent’s revenue was less than 20 billion and its profit was less than 10 billion, while Alibaba’s revenue was only 13 billion.

In terms of revenue alone, Century Zongheng is equivalent to 3 Tencents and 1 Alibaba.

However, judging from the estimated market value, Century Zongheng only has no financing for its own hematopoietic entity, and is only slightly ahead of the other two.

Next, he will set a revenue target for the group in 2007.

In fact, the setting of goals is also very particular.

If he sets a target of 100 billion, then it is certain that it will be difficult to reach 100 billion, because discounts will be given after the dismantling is issued at all levels.

So you might as well set your goals high. Even if you don't achieve them, they will far exceed your previous psychological expectations.

Another advantage is that even if the performance bonus is not reached, the bonus can be reduced.

After thinking about it like this, he suddenly realized, no wonder when he was a social animal, his superiors always set some goals that were visible and intangible. So that's it.

His grandmother's evil capitalist, Chen Hao became so cruel that he even scolded himself.

Despite the scolding, Chen Hao still wrote down an annual revenue target of 150 billion.

Although most of his energy in the past year has been focused on social networking, e-commerce, mobile phones and other fields, he is not someone who forgets his mother after having children.

Chen Hao still attaches great importance to the cornucopia of games.

At present, Century Interactive Entertainment, with the cooperation of chief Zhou Xiao and deputy Xu Pengkun, chooses to proceed step by step, which is also the development tone he has set before.

The goal of Century Interactive Entertainment is to defend the country, and no faults are merits. As long as you don't shoot yourself in the foot, then no one can.