Rebirth of the Internet: Starting from Games

Chapter 465 Passes and Seasons

Managing a big country is like cooking small dishes, and managing a group of nearly ten thousand people is even more so.

Chen Hao takes advantage of the time he has now to think about the group's next development direction and phased goals every day.

After a few days, I had a general idea and framework.

Set goals first, then talk about how to achieve them.

The goal he has set for himself is to become the undisputed boss of the Internet. What he wants to do is to be far ahead, not just slightly ahead now.

Alibaba, Tencent, and NetDragon are behind them. Although they are not as profitable as themselves, they rely on capital behind them and cannot be underestimated.

To this end, he formulated a three-year plan and strategy that is "far ahead of the curve".

The first step is to make steady progress in the basic market.

Mainly in the gaming field, we must stabilize the current situation and combine new growth points to reach a higher level of revenue.

The second step is for the online troika to move forward together to open up offline channels.

This is divided into two aspects. On the surface, we will focus on social networking, e-commerce, information dissemination and other tracks, and at the same time, we will build and improve the offline channel system to lay the foundation for subsequent local life.

At another level, Century Security needs to work closely with the above, and then expand its influence through investment and investment to form a community of interests.

The third step is to plan and develop the ecology in advance, and first encircle the territory, such as the game ecology, such as mobile Internet.

The Century App Store is the most important part of it. In addition, Century Zongheng’s products have all developed oPhone-based apps in advance.

At present, the Orange mobile operating system is based on wince and was developed in cooperation with Microsoft.

Although Symbian is currently the most mainstream mobile phone operating system, he cannot trust Nokia. If he becomes powerful, the other party will be stuck in the operating system.

Of course, he can't trust Microsoft. Therefore, part of the current 8-digit R&D funding each year is secretly developing their own mobile operating system.

In addition, scientific research and research in big data, cloud computing, artificial intelligence, game engines, semiconductors, etc.

Chen Hao directly held a group management meeting to synchronize the group's strategic direction.

After everyone had a general understanding, Chen Hao began to "talk" from house to house.

The first to bear the brunt are Zhou Xiao from Century Interactive Entertainment and Xu Peiliang, head of Tianji Studio.

Looking at the report materials submitted by the two people before.

"How can CrossFire be released to public beta next year?"

"The iterations from Korean developers are relatively slow, and the current game quality is still a bit poor and cannot meet our requirements."

As he said that, Chen Hao turned to look at Xu Peiliang, "Well, there's no rush. Just as the Heroes of Glory and Alliance of Gods are ready, there's no need to worry about collisions. But I still want to add some things to it, so I can test it in September and October. Open beta.”

Chen Hao said as he walked to the blackboard next to him, drew a long shape, and then drew a horizontal line and N vertical lines in the middle.

Zhou Xiao and Xu Peiliang were confused. In their eyes, the boss seemed to have drawn a fence.

Chen Hao stopped halfway through the painting, feeling that his layout was too small.

Then he ordered Zhou Xiao to call Xu Changlong, Chu Xuan, and Li Xingping from 4399 to the conference room next to him for class.

Ten minutes later, a group of people gathered together, staring at each other. They didn’t know what the boss’s instructions were, but their eyes still showed excitement. After all, Zhou Xiao was talking about class, and they hadn’t been to the boss’s class for a long time. .

Chen Hao didn't know the psychological activities of these people.

"I'm calling you here this time just to share what I've been thinking about during this period so that you can implement your next business."

As he spoke, Chen Hao continued to draw what he had not finished just now on the whiteboard.

<divclass="contentadv">"The most important thing for a game is user stickiness and life cycle. Let me ask you what is our original intention of making the game?"

Xu Peiliang blurted out, "It is to bring players a happy experience that cannot be achieved in real life and bring spiritual joy. Create happiness with your heart!"

Chen Hao shook his head, "Slogen memorized it well, but that was an external statement, but your answer was very good. Only if we believe it ourselves can the majority of players believe it!"

Um?Isn't this what you said when you preached the year before last?Xu Peiliang felt a little aggrieved. He had no choice but to let others be the boss, and whatever the boss said was right.

Chen Hao glanced around and said, "You guys must remember that we have only one purpose in making games, to make money! User stickiness and life cycle are two important indicators of whether profitability can last.

So how to maintain user stickiness and extend the life cycle of a game?I have two ideas that I want to share with you.Look here next.Let’s take the example of Glory of Heroes, which everyone has played more or less in the past six months.

I feel that in competitive online games like this, ranking based only on points is a bit too simple. Our project development cycle also pays attention to milestones, and there are corresponding benefits for completing each milestone node. Why has no one considered this? Isn't it good to transplant the model into online games? "

As he spoke, Chen Hao drew a pyramid on the fence, and then cut it into six or seven pieces horizontally.

Write vigorously and quickly from bottom to top.

Stubborn Bronze, Unyielding Silver, Glory Gold, Luxurious Platinum, Brilliant Diamonds, Extraordinary Masters, and the Strongest King emerge.

Chen Hao briefly talked about the ranking mechanism.

". When reaching the highest rank, there will be a promotion competition to advance to the next rank. Every time a rank is reached, you can regard the player as reaching a milestone. There must be corresponding positive feedback to stimulate the player to continuously attack higher and stronger. That is the rank reward.

Rewards can be divided into two types, regular rewards and special rewards, then the next mechanism is used. "

Bang bang bang, "Pass", three words appeared on the blackboard.

I only see the fence below. The upper one is a regular reward, and the next one is a pass reward.Chen Hao also thoughtfully drew a small lock at the beginning of the pass reward.

"Why should I draw a lock?"

Zhou Xiao seemed to have an idea in his mind, but he never caught it, "Does it need to trigger certain conditions to unlock it?"

Chen Hao looked at him encouragingly, "What are the conditions?"

Zhou Xiao frowned and thought deeply. Xu Peiliang, who was beside him, felt very happy. His eyes lit up and he answered quickly, "Spend money!"

Chen Hao clapped his hands at him and said, "Bingo, the answer is correct. Pay money to unlock it."

Free-for-profit players, uh, the kind of players who just enjoy the service and refuse to pay, can get the basic benefits in the above row, and those who spend money will enjoy the happiness that can only be enjoyed by spending money.

Just like the price points of 198 and 1988 are different, the projects are also different, you know. "After saying that, a group of men in the audience laughed. They all understood. The conference room was filled with a happy atmosphere.

"Before, we had concepts such as first recharge, cumulative recharge, card pool, etc., and now we have added a tier mechanism and a pass. As for the price of the pass, whether it is 38 yuan, 68 yuan or 98 yuan, the pricing will still be based on your respective game users. based on consumption levels."

Zhou Xiao is still a little confused. Although it is conceivable that the rank mechanism and passes will inevitably attract many users to purchase them once they are launched, but based on the number of players covered by the group's online games, it is roughly estimated that this one-time thing will increase revenue by several hundred million.

The boss mobilized all the troops to find these people just for these hundreds of millions. According to his past understanding of the boss, it felt that it was not that simple.

If you can't figure it out, ask, "Boss, the pass rewards will always come to an end. There will always be a day when players finish them."

Instead, Chen Hao asked an irrelevant question, "What will you do when the leeks grow well and mature?"

Just cut it off, what else can I do?Could it be that the fog in Zhou Xiao's heart was cleared, and the context in his mind gradually became clear, "Cut the leeks and let them grow again. Boss, do you want to reset? But won't all the hard work of reset players be in vain?"

Chen Hao smiled slightly, "Cutting leeks also requires methods. For example, we can introduce a concept."

On the whiteboard, there are two more large characters.

season!