Rebirth of the Internet: Starting from Games

Chapter 472 Form an alliance to fight against Cao Cao

As soon as the announcement came out, it instantly attracted the attention and heated discussion of countless netizens.

"Damn it, Dad Century is awesome!"

"Century.com and YY Live will launch a special Olympics page, which is worth looking forward to. Watching the live broadcast of the opening ceremony online next year will make you feel emotional just thinking about it."

"Responsible for the construction of the Olympic official website, sponsors, and content providers, Klas is awesome. I just want to ask who else?"

"I'm the only one who cares about why every table tennis player has an oPhone. Hasn't it been released yet?"

"I'm so naive upstairs. I wonder if photos can be photoshopped?"

"Damn it, there are still 10 more days until pre-sale and offline experience. Orange friends, do you know how I am spending these days? The phrase "every day is like a year" is really insightful."

"If you really can't, find a class. That way you will find that life passes more slowly, haha~"

Shortly after the official announcement of Century Zongheng.

Three days later, at Shangri-La in Beijing, NetEase CEO Ding Lei, Sohu CEO Zhang Chaoyang, Sina CEO Cao Guowei, and Tencent CEO Xiao Ma stood together in a rare occasion. They were together to announce something.

That is, these four companies have successively become Internet content service providers for the 08 Olympic Games, and they emphasize that in addition to video content, Century Zongheng has rights and interests, including the CCTV network authorizing and providing the most complete Olympic-related content and materials. Their four websites also have have.

In addition, several people announced the establishment of the "Olympic Reporting Alliance" on the spot and signed the "Joint Declaration of the Olympic Reporting Alliance", stating that they would jointly form an Olympic reporting team, share Olympic reporting and interviewing resources, and jointly build an Olympic advertising and marketing platform.

In several separate interviews, in addition to the general rights and interests.

Sohu CEO Zhang Chaoyang said in an interview with reporters: "As an Internet content service provider for the Olympic Games, Sohu will have more than 100 staff participating in on-site real-time reporting."

Tencent editor-in-chief Chen Juhong said: "Tencent chose to form an alliance with print media. In August last year, it signed an agreement with 8 urban newspapers to formally form the Olympic Media Network Alliance. These 11 urban newspapers are all from provinces with major Internet users and major sports provinces. , a news library will be established after the alliance, and any news content related to the Olympics will be placed in this news library."

Chen Tong, editor-in-chief of Sina.com, responded, “Sina has reached strategic cooperation with nine domestic TV stations. Sina has the advantage of global coverage. At the Turin Winter Olympics, Sina.com obtained the only interview license for domestic online media through the Hong Kong Olympic Committee. This experience can be replicated, and Sina may obtain interview permits through channels such as North America, Hong Kong, or Bayan.”

NetEase CEO Ding Lei blinked and said, "You guys have said such nonsense. I even said, "Ah, yes, yes, yes, what the three of them have, NetEase also has."

The alliance declaration of the four major portals is seen as a response to the official announcement of the Century Zongheng a few days ago. Perhaps from the perspective of time, it seems that several companies have been aware of it for a long time, so they can deal with it calmly in just a few days.

On one side is the exclusive video broadcast with pictures and texts, and on the other side is the Olympic reporting matrix platform with massive content.

The Olympics haven't come yet, and many netizens have already begun to prepare for the rainy day and worry about which website to watch for Olympic news.

In fact, the emergence of the Internet once made the television media quite nervous, just like the paper media when television first emerged.

But what CCTV didn't expect was that it was the rise of the Internet that made them make a lot of money at this Olympics.

The reason for making money is simple: these websites must obtain their own authorization before they can report and broadcast information about the Olympic Games.

For Internet video broadcast authorization alone, in addition to the 1 million additional licensing fee from domestic Century Zongheng, various foreign websites also need to obtain authorization from CCTV to broadcast the Olympics, so CCTV will receive at least 5 million yuan.

In fact, CCTV once wanted to change the licensing business model, that is, not only charging licensing fees, but also implementing advertising commissions. However, this plan was not implemented in the end because of the complexity of the operation. The Olympics were about to be held and there was no time.

This is true for official new media like CCTV, and even more so for the Beijing Olympic Organizing Committee. Internet-related signing sponsorship fees were originally expected to be around 10-[-] million yuan, but the result was a total revenue of over [-] billion yuan, which greatly exceeded the official figure. Unexpected.

<divclass="contentadv"> Adding together Internet revenue, Olympic Organizing Committee market development revenue (sponsors, suppliers, partners, etc.) and television broadcast revenue, the amount exceeds [-] billion yuan.

These two investment budgets include venue construction, opening and closing ceremonies, competition equipment, various system construction, various personnel-related expenses, etc., and together they are only over 200 billion (not included).

Unexpectedly, half of the blood was returned directly this time.

This does not include the International Olympic Organizing Committee's global market development revenue share, which is the bulk of the revenue, plus miscellaneous revenue from tickets, accommodation, etc.

It’s not that I don’t know. I didn’t plan to make money at first. However, based on calculations, there is a high probability that hosting the Olympics next year will actually be profitable.

Of course, this is a small account related to the Olympics. Judging from the overall investment in the big account, it will be a loss in the short term, because the country has spent 3 billion yuan on construction investment in improving the environment and infrastructure.

In the long run, the economic release of the Olympic Games will contribute about 7 billion yuan to GDP. Coupled with the unquantifiable impact of the Olympic Games, the country's construction and influence will reach a new level. In fact, from an overall macro level, it will be profitable.

Most of the previous Olympic Games were money-losing businesses. After successful bids, many countries built various competition venues aggressively. Generally, after the popularity of the Olympic Games passed, these venues were unable to make ends meet due to the high maintenance costs, and they had to be scrapped in the end.

The worst thing was that during one Olympic Games, the host country spent a lot of money to prepare all the facilities and just wait for the opening of the Olympics. As a result, a war broke out on the eve of the Olympic Games. In the end, half of the countries refused to participate in the Olympic Games, resulting in nearly [-] billion US dollars for the organizers. Lost everything.

It can be seen that it is not easy to make a profit by hosting the 08 Olympic Games.

Since the launch of Orange Technology, Orange Technology stores can be seen springing up all over the country.

One day in late May, an Orange Technology store in a third-tier city.

Workers are busy carrying out final decoration work in the store.

"The oranges are coming and we're about to welcome you."

Several young people were shopping in the mall and passed by. When they saw the door open, they hurried over, looked inside curiously, and asked the master who was working on the lamp on the ladder inside.

"Master, when will the decoration of this store be completed?"

"It's almost done. Anyway, the contract we signed is until the end of the month, so it only lasts a few days."

"Then when will it open?"

"Hey, I don't know about that. That's the bosses' business."

"Chengcheng, thank you, master~" After saying this, the young men walked away playing around.

A worker next to him stabbed Mr. Zhang, the electrician.

"Hey, what wave is this today?"