Rebirth of the Internet: Starting from Games

Chapter 89 Year-end work arrangements

Miracles need to evolve: new maps, new equipment, new gems, new enhanced levels, new systems, etc.

Chen Hao pointed at the screen and said, "I will only mention it in general terms, you can refine it in details."

Seeing Lu Tao raise his hand, Chen Hao paused and said, "Say."

"Is it possible to do something with the wings, such as strengthening the wings, or creating new wings?"

"This is a good suggestion. You can add it to the list. Many people in our company are also playing miracles. You can go down and collect them and brainstorm ideas."

After speaking, Chen Hao wrote a few words on the blackboard next to him: brainstorming.

Brainstorming was first proposed by Americans. Discussions are conducted in the form of meetings in a normal, harmonious and unrestricted atmosphere, breaking conventions, thinking positively, speaking freely, and fully expressing your opinions.

In brainstorming, there are no superiors or subordinates, no right answers, and all kinds of whimsical ideas can be put forward.

The brainstorming meeting has a moderator who only presides over the meeting and does not make comments.There are 1 to 2 record-keepers, who are required to carefully record every idea of ​​the participants, whether good or bad, and finally summarize and analyze it.

After the popular science brainstorming, Chen Hao said, "You go down and organize your own brainstorming. The ideas I mentioned will be kept confidential first and let everyone speak freely. Finally, each department will come to me to come up with a plan.

In three days, we will finalize the update content of Miracle for at least the next three months, and I want to let the stick next door see who is the real Miracle! "

Zhou Xiao suggested, "Once settled, we can update a major version every month. Each major version will only update some new things, so as to maintain the freshness of players and achieve sustainable development."

Being talked about in his heart, Chen Hao glanced at Zhou Xiao appreciatively, "BINGO, that's what it means. You have to squeeze out the toothpaste section by section, just pay attention to the amount. Finalize the game content first, and then determine the update plan."

After talking about the content of Miracle, the next item is Taoyoubao.

"The point card sales channels for all online games on the market now are Baohan kiosks, bookstores, computer malls, and Internet cafes. They are too traditional and are in the Internet age. This method is destined to not last long, so I plan to add a point card on Taoyoubao." Trading channel. Taoyoubao not only allows you to buy and sell game items, but also allows players to purchase game points.

In addition, add the role of an Internet cafe owner in the user registration process and conduct a qualification review.Lu Tao, how long will it take for this function to be online?Is one week enough for you? "

"That's enough, boss!"

Okay, PPT comes to the third item: promotion.

In fact, Taoyoubao’s new features are all for the purpose of paving the way for promotion.

At this time, the unit price of computers was very expensive, averaging around 5000 yuan, which was beyond the reach of ordinary families.

But in 2002, the number of Internet users soared to the 6000 million mark.

Few families can afford a 5000-yuan computer, but anyone can afford the 2-yuan/hour Internet fee, so Internet cafes have become the best place for netizens to get in touch with the Internet world.

The importance of Internet cafes is self-evident, and it is also a battleground for game promotion.

Whoever occupies the Internet cafes will occupy the market!

“When Internet cafe owners buy Miracle Point Cards on Taoyoubao, they will be given a certain rebate, allowing them to become our final promoters. When these owners see that they can still make money by selling point cards, I think they should be happy to do this.

The more players play Miracle, the more he earns, so they will spontaneously recommend players to play Miracle. "

So Chen Hao gave Li Fang of the marketing department a difficult task.

"Sister Fang, your task is to spread out all the promotion personnel except those who negotiate the acquisition business, promote it in one city after another, and negotiate in one Internet cafe after another. In the past few months, from top to bottom, from the city to the countryside. What is our Miracle Internet Cafe’s share now?”

<divclass="contentadv">Sister Fang answered eloquently: "About 28%. Legend is currently 40%, and the rest is some other games, such as Magic Baby, Stone Age, etc."

"Before the Spring Festival, I want to see more miracles than legends. If I achieve my goal, I will give your department a big red envelope!"

"Understood, boss!"

"The next thing is the last thing in this meeting! I didn't write this thing in the PPT."

Chen Hao walked to the side, erased the brainstorming on the blackboard, and wrote down 5 numbers: 17173.

Nowadays, for most game guides, players like to go to this game information webmaster to find guides and go to forums to communicate.

Only post feedback on the official forum if you encounter problems in the game.

17173 has become a gathering place for gamers to find game strategies and communicate.

Chen Hao looked around and asked, "What do you think of 17173?"

Zhou Xiao was the first to speak, "This is a game information website that was just launched last year. It has developed rapidly this year. I have a piece of data in my hand. The daily page views of the website have exceeded 2000 million (of which the daily homepage single page views have exceeded 80) There are a lot of players here and the stickiness is relatively high.

Not only does it have a complete range of games, but the game guides and news it writes are also of good quality.It can be regarded as an aggregation and sharing website for game consultation and content. I am personally very optimistic about it. "

Lu Tao continued, "In order to promote, we provide 17173 with an interface to capture information, so that 17173 can obtain the latest information from our official website almost simultaneously.

The technology side adds data statistics at the interface level. The number of visits to the miracle on 17173 is more than five times that of our official website.Through forum data analysis, we have concluded that most players only speak in the official forum when they encounter problems in the game and need consultation. "

"What Manager Lu just said is our current cooperation model with 17173, and he also issued some press releases on it. In addition, I have observed their profit model. They make money through cooperation with major game manufacturers and advertising. The profit model is clear. Boss, you ask Is this to strengthen cooperation with 17173 on the original basis?"

Li Fang was a little confused, unsure of the boss's intention with this question.

Comrade Chen Hao shook his head and said, "It's not about strengthening cooperation, it's about acquiring 17173!"

Li Fang was stunned, obviously this answer was beyond her expectation.

Hearing that Chen Hao wanted to acquire 17173 and looking at the information in the meeting minutes, a clue suddenly became clear. Lin Xiaoran suddenly realized that it was rare to speak in a meeting.

"Your intention is to acquire 17173 so that it can attract traffic to Miracle or other games of our company in the future? In the end, online traffic will be attracted, offline Internet cafe terminals will work hard, and combined with the rapid iteration of the game itself to maintain excellent quality, the three parties will form a joint force. Overthrow the legend in one fell swoop?”

Chen Hao looked at Xiao Ran with admiration, who was the first to react. He had been able to gain a glimpse of his own skills, as he had been teaching him sincerely.

"Assistant Lin is right. But you might as well think bigger. My ultimate goal is to dominate the country, counterattack the Korean market, and replace their miracle. Will it be a great story in the history of online games? By then, everyone here will Everyone is responsible! Haha~

Of course, I know there are still many difficulties in this. If there are no challenges and everything is flat, life will be so boring!I believe that through our efforts, these will be realized!Got it, applause! "

Only then did everyone in the audience suddenly understand the boss's ultimate goal, but after listening to it, everyone couldn't help but feel a sense of historical mission not only to witness but also to participate in it.

Although there were not many people in the conference room, the applause was very loud.