Respawn Entertainment: Days of Glory

Chapter 509: 23 Things about the Music Festival

After this, Bian Lang no longer needed to worry about the subsequent developments. Once the Youth League took action, various relevant departments and institutions would naturally follow up.

In the end, Shi Xingfeng didn't let his father break his legs. He just went to Xiu Jie Ke's house to apologize and admit his mistake.

As for the defamation, in the testimony of Old Man Zhang and the testimony obtained by Lao Deng, Du Ziteng, the mastermind behind the incident, publicly surfaced for the first time.

Those internet celebrities and lawyers who had previously instigated Shixingfeng have all become cowards this time, and no one will jump out to say that they want to help Shixingfeng get his name corrected.

As for how to protect their rights legally, Zhang Fan and his team would naturally handle it on the Rolling Stone side, and there was no need for Bian Lang to get involved.

Some of the people who had previously supported Shi Xingfeng changed their camps directly, while others just treated it as an online novel whose excitement was not for this class of people.

The internet celebrity rectification movement triggered by this is being carried out with much ado about nothing.

DY has always been the one with the most evil people. They were a little unhappy because they had invited Rolling Stone to join them again and again without success.

This time, because Bian Lang became the key target of the rectification, as a result, Goose Egg, which originally cooperated with them in the BGM copyright business, formed an alliance with them on the issue of Bian Lang.

Under the pretext of the rectification movement, all the videos related to the Rolling Stones, which were not many to begin with, were completely blocked on DY.

The song "Repay a Lifetime" began to spread in the Cantonese-speaking area at a viral speed. Because DY did not have the copyright, the small broken station received another wave of traffic from the Greater Bay Area.

After returning to Spring City, Bian Lang, Lao Pan, Chen Shuting and other agents began planning for the new year's music festival.

According to previous plans, the Rolling Stone Music Festival label is to be developed into a national comprehensive music festival label.

But after the performance of "The Gift", Bian Lang's thoughts changed a little.

“I think the Rolling Stone Music Festival label should be more pure, and in the future, it will be a music festival for all rock bands.”

Bian Lang's words were not in a negotiating tone, and everyone present heard it and had their own thoughts.

Lao Pan is of course the happiest one, because there are no pure rock music festival labels in China anymore.

The reason is simply that rock bands cannot sustain the traffic and the ticket sales are dismal, so music festivals that originated from rock now need to add folk, pop, rap, and electronic music to balance income and expenditure.

This is actually a very normal adjustment made to the market, and it is the same in China on the original Earth.

However, there is one label that persisted, and that is Midi.

Among the countless music festivals that Bian Lang has attended, he always feels that Midi should be the true spiritual home for Chinese rock people.

When it rains, they roll around in the mud. When the power goes off, they hold up a megaphone and perform...

There is no VIP fee, and there is no need to waste time because there is only one stage and the last band has to sing a few lines before leaving the stage.

There were no fans of celebrity idols to drive up ticket prices, and then take a photo of a high flag and post it on Reddit asking, "Maybe I'm just ignorant, how did this band get on stage? But thanks to you, everyone has time to buy some food and drinks."

There was no female boss who accidentally delayed the time earlier and then went on stage and did something weird, causing fans to lose control and expose Zhang Chu on the internet.

So Bian Lang decided to let the Rolling Stone label belong purely to rock music.

After a minute of silence, a new artist director couldn't help but ask, "Brother Lang, with our current influence, we really don't need the additional traffic, and there will be no problem with ticketing. But wouldn't it be too bold to do that now? After all, the company has other singers with other attributes, and..."

After this person finished expressing his views, he turned his gaze to Chen Shuting.

This was the first time that Bian Lang brought up this matter, and he hadn't informed Chen Shuting beforehand, so Chen Shuting was quite surprised.

"Bian Lang, I also think this matter is a bit too hasty."

Hearing this, Lao Pan coughed lightly and was about to speak, but was interrupted by Bian Lang.

"I think the timing is very good now. If our influence grows in the future, we will have to take more things into consideration."

After a pause, Bian Lang continued, "As for the problems you're worried about, we can just open a new fusion label and solve them all."

"Okay, I have no objection, let's do it!" After Chen Shuting took the lead in expressing her opinion, others also had no objection.

But what to name the new label is another challenging question.

At this time, Lao Pan finally got the chance to speak: "Aren't you going to use the money from the performance to set up a sub-label? I think it would be better to keep the Rolling Stone Music Festival label as it is and use the new label's name to match the pure rock music festival."

Although this suggestion was approved by several people, Bian Lang directly rejected it: "No."

Bian Lang remembers that in addition to the Modern Sky Music Festival, the original Earth's former label also had another national music festival label called "Strawberry". The reason why it was called Strawberry was because Strawberry's temperament was more diverse, and it had more of the characteristics of spring, romance, and love.

After discussing for a while, Chen Shuting saw that Bian Lang didn't have any particular obsessions, so she said, "Then let's announce the establishment of a new music festival label and let the fans decide. We'll have a vote, and we'll choose the top three. The nominee whose name is finally chosen will be given a lifetime free ticket."

There was no reason for anyone to disagree with this method, which could solve the headache and also do marketing. After the unanimous vote, the Rolling Stones posted the news online that day.

What they didn't expect was that some smart people began to take advantage of the loopholes in the rules and engage in blatant marketing.

Moreover, it was Tank who first came up with it, but they still informed the Rolling Stones in advance: "Mr. Chen, don't worry, if the name Tank can make it into the top three in the end, as long as we are chosen, we at Tank will definitely not be stingy with the naming fee!"

Then there are those brands that have a history with the Rolling Stones or are looking for cooperation.

But the group of rock fans is interesting. As long as they have made their decision, no matter what other small favors you give them, it cannot stop them from voting for their favorite.

After Xibiqi entered under the leadership of Ai Hao, Bian Lang called him directly and said, "It's fine if you want to join in the fun and do marketing, but don't really want to name this music festival Xibiqi..."

"Brother Lang, I know you can't be partial to your own people, so I won't..."

"What are you thinking? In this kind of thing, aren't people from your own group used for favoritism? This isn't a competition, so there's no need to be fair. It's just that Xibiqi doesn't have a strong domestic market and distribution channels yet, so it's really inappropriate."

Combining the operation of LeBorg in his previous life, Bian Lang gave Ai Hao a suggestion: "You should take a good look at the sales data and see which places in Yunnan Province have the best sales. Choose a few summers to go around and use the Xibiqi Music Festival label to do business in Yunnan Province first, and then slowly radiate out according to the market expansion."

Ai Hao also had no reason to refuse this plan.

He then copied Chen Shuting's homework and, after finalizing the contract with her, began soliciting venues online.

Thus, a battle for resources for a music festival began.

……

In the provincial TV station office, You Xuefeng looked at the documents that had been stamped with a red stamp, and felt a sense of relief that the clouds had finally cleared and the moon was finally visible.

"Thirty Kilometers of Peach Blossom Spring" is still very popular, ranking first among similar variety shows!

The premiere of "I Want to Sing with You" was also a great success. This fake music variety show, which is talked about by many TV people, successfully became a hot topic thanks to the hit song of Xie Xinyan's official "comeback" to the music scene.

This first-of-its-kind interactive form of multiple fans singing together live seems a bit like selling dog meat under the guise of mutton to people in the industry.

However, several big fans of Xie Xinyan and some pure amateurs with single-digit followers on social media accounts who appeared on the show immediately ignited the enthusiasm of Xie Xinyan fans.

Combined with Chen Xuan’s good popularity in Spring City, this fake music variety show achieved a miracle of 1.95% viewership ratings!

The small broken station that bought the online copyright has also achieved good results. Although it cannot compare with the overwhelming popularity of "Peach Blossom Spring", in terms of spending little money to achieve great results, there is really nothing to complain about this pseudo-audio variety show.

With the success of these two programs, there will be no strong opponents for Lanmei International's transformation into Blueberry Channel.

So, when You Xuefeng saw the music festival recruiting people, he uploaded the name of the Blueberry Music Festival on his Weibo account without any hesitation.

And with his many years of experience as a television personality, he wrote down these three words: summer, romance, and only, which he didn't even know came out of some corner of his mind.

The next day, Bian Lang called and said, "Senior, have you mobilized everyone in Yunnan Province's radio and television to vote for you?"

Upon hearing Bian Lang's teasing tone, You Xuefeng quickly explained: "Junior, I just uploaded it yesterday. I really didn't solicit votes..."

After the explanation, You Xuefeng realized a problem. Could it be that the name of Blueberry that he uploaded made it into the top three? Otherwise, why did Bian Lang call him specifically?

"No, junior, if you have something to say, just tell me. I really just did it for fun this time."

After You Xuefeng finished speaking, Bian Lang said, "If the name Blueberry eventually makes it into the top three, I hope you won't do anything about the trademark registration."

At this point, You Xuefeng understood what Bian Lang meant: "Well, I have an idea. I'll go check the progress and tell you the details."

The nature of their organization is different from the others. If the name Tank finally wins, they will be able to come up with the naming fee, and there will be no shortage of a series of related marketing support.

But if you choose blueberry in the end, things will be a bit difficult.

But if everyone can reach a consensus on trademark registration, he believes that this will be a good result for everyone.

However, he couldn't decide the matter on his own, but it wasn't something that was suitable for a meeting, so he went directly to discuss it with the station director.

After listening to You Xuefeng's explanation, the director blurted out without thinking: "You don't know about this, I don't know either, and the person in charge doesn't know either!"

With this principle, You Xuefeng knew what to do next!

In the end, the new name of the music festival was chosen as Blueberry Music Festival, which was the leading option.

You Xuefeng's account on Weibo is an uncertified semi-zombie account, so there is no risk of being exposed. However, he generously gave away the lifetime free spots through a lottery in Bian Lang's super topic.

The female fan who won the award initially suspected that she had been deceived, but when the Rolling Stone staff contacted her through private messages and text messages without receiving a response, they directly put her on the front page: "Girl, if you don't want to enjoy this unique romance in the world every summer in the future, then in three days we at Rolling Stone will find a new owner for this luck!"

It was not until she turned off her Weibo notifications because of the dozens of private messages asking for quotes every minute that this cautious and lucky science and engineering girl realized that the sour words in the minds of liberal arts students can really cause you to have a physical reaction.

Then she decided to respond to this matter with a very science-based romance.

She first took the initiative to contact Rolling Stone, and then with the cooperation of Rolling Stone officials, she spent about a week carving the names and IDs of all 213476 users who participated in the voting into metal plates and preserved them.

Then she wrote a small program herself and named it The Only Blueberry.

The function is that every time a new Blueberry Music Festival opens, the program will be started by the Rolling Stones, and then they will find a lucky person from these 213476 IDs and pass the luck to the next music fan.

After this news was announced, besides countless fans lamenting that the engineering girl and the Rolling Stones were so good at having fun, those fans who had changed their names out of itchiness and couldn't change it back started crying!

"Can the big brother who took my original name be so kind as to give it up and I will give you a reward!"

"I will definitely recognize the ID when I draw the lottery, but the name is different now. I feel like my kid has taken the surname of the guy next door!"

"It's not the Rolling Stones. Can you change the nameplate? I'll pay for it myself!"

This is not a new method. In Bian Lang's opinion, it is the same as the merit stele in the temple. However, in the hearts of music fans, this is the capital that they can show off for a lifetime.

Thinking about this, Bian Lang decided to make this matter more ceremonial. He decided to make these nameplates into an installation, and then this installation would be placed on site during every Blueberry Music Festival.

Then, the science and engineering girl named He Shijie, after weighing the pros and cons, resolutely quit her job at Tencent and went west to join Rolling Stone to be responsible for this project.

As for the first venue of the Blueberry Music Festival after the Spring Festival, there is no doubt that it will be held in Yunnan Province.

In the competition between Fuxian and Cang'er, two major blueberry producing areas, Cang'er City, which thought it had the best timing, location and people, eventually lost to the more sincere Fuxian Lake.

Cang'er Culture and Tourism, which couldn't afford to lose, exposed the matter to the Internet, hoping to create public opinion and make the Rolling Stones change their minds.

But they never expected that the Rolling Stones would be so brave and directly announced the reason for not choosing Cang Er: "The Rolling Stones do not accept the sole organizer designated by the local superior department... do not accept the unreasonable cooperation request of the organizer to set up an IVP area and sell VIP tickets..."


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