Rebirth: My 80s

Chapter 427 Perfect Marketing

Saman Restaurant, chef.

A set of dragon knives was placed on the island table. Alex, the restaurant owner and head chef, poked at the edge of the table and looked at it with a scrutinizing attitude.

Next to it, seven or eight chefs who had just cleaned up the kitchen and had not yet finished get off work were gathered around to watch the excitement.

"With all due respect, I don't see anything extraordinary about it. Why should such an ordinary set of knives be called a luxury product?"

Alex pouted.

He has been in the industry for more than [-] years and has used many good knives. He also has the habit of collecting knives. When he received the call yesterday, he did become somewhat interested.

Looking at it now, I am very disappointed.

This set of knives is so ordinary to Sheila, and it feels like an insult to other knives when placed in his collection display rack.

Jack didn't care about his sarcasm and said with a smile: "In your opinion, sir, does a set of knives have to be jeweled to be called noble? In my opinion, those can only be called works of art, and the luxury of kitchen knives Value should come from practicality.”

Alex said noncommittally: "You said on the phone yesterday that its birthplace came from poor and backward China?"

"Sir, that country is indeed poor now, but anyone who is familiar with history knows that it has been the world's most powerful country for at least 1000 years. At the beginning of our country's founding, it still dominated the world One-half fortune.”

Jack paused and said: "The decline may only be temporary. When it was glorious, it passed down many excellent things, such as the manufacturing technology of swords."

Alex didn't want to get into a verbal spat; he didn't know much about history.He took a chef's knife that he often used and said proudly:

"This is a high-end kitchen knife from Italy. It has created tens of thousands of wealth for me. Even such a famous brand only modestly calls itself a fine kitchenware. Your little-known brand calls it luxury. "Pin, don't you think you are a little too arrogant?"

Jack didn't argue, and planned to answer this question with "seeing is believing."

"Sir, if I accidentally damage this chef's knife while trying to do a comparison, will you sue me for compensation?"

"Comparison?"

Jack picked up a kitchen knife of the same shape from the countertop and made a collision gesture.

Alex laughed, "Young man, it's time for you to say a prayer and a moment of silence for your knife."

After saying that, he generously handed over the Italian chef's knife in his hand.

This knife is not difficult to buy, although it is a little expensive, but he is more happy to see an arrogant man deflated——

His wealth was sufficient to support him in enjoying such pleasures.

Jack then held the handle of the dragon knife and placed it upside down on the countertop, with the glowing green blade facing upwards.Immediately, he swung his Italian chef's knife and chopped it down gently.

"Chong!"

The sound of metal colliding was heard, and sparks sputtered.

Jack felt a strange feeling in his hand.

Needless to say, he overestimated the Italian chef's knife, after all Alex admired it so much.In fact, it is not much different from the knife I tried at home and bought for my bank clerk mother.

Of course, his mother discovered him afterwards and chased him around the house, eating a few rolling pins.

Jack let go of his right hand.

"hiss--"

Alex and the others, who were waiting to see the show, were startled at first, and then gasped.

I saw that after losing control of the Italian chef's knife, it was still standing upright.Somewhere on its blade, it was cut to a shallow depth. Because the material was good, no fragments fell off. The shallow cut was stuck by the green-gleaming blade underneath.

Hit the stone with the egg!

“Oh my god, the boss’s chef’s knife is so ruined!”

"Terrible cutting power!"

"I have never seen such a tough knife, and it was unscathed!"

"If it is used to chop bones, wouldn't it be more effective with half the effort?"

Jack picked up the bone chopping knife at the right time. Someone was eager to try it and wanted to help with the effect. He was eager to say, "Dear chef, this is a special bone chopping knife. You can try it."

The other party took the bone chopping knife, took out a pork rib from the refrigerator, and placed it on the freshly cleaned wooden cutting board.

"Tuk! Tuk! Tuk!"

Every time the knife goes down, it is cut in two, with almost no sluggish feeling and no sloppiness.

The chef said excitedly: "Oh, boss, using it to chop bones is no different from chopping carrots. If I can have a knife like this, you will see that I can complete 120% of the workload in the same time!" "

Alex was secretly surprised and put away his contempt.

He took two "connected" knives from Jack's hand, and separated them after a heart-wrenching sound.

The damaged Italian chef's knife was thrown away by him.He carefully observed the dragon knife.

Really like new.

"Fern, bring me a piece of fresh fish."

"Good boss."

After a while, Alex used the dragon knife to slice the fish meat. He couldn't put it down, the effect was so silky!

The sliced ​​fish meat is as thin as cicada wings, which has an excellent texture.

<divclass="contentadv">"Well, I take back what I said before, this is indeed an excellent brand and unparalleled knives."

Afterwards, Alex tried other knives one by one, and the expression on his face became more and more colorful.

A good kitchen knife is like an arm to a chef.

As a boss, he had more worries on his mind than his subordinate chefs who were also surprised -

Such kitchen knives can greatly improve kitchen work efficiency, not only making dishes come out faster, but also improving the quality of food.

And these are directly proportional to wealth.

"Oh, Jack, great business manager, my friend, now I'm curious, how much does a set of kitchen knives like this cost?"

Jack was in a happy mood and opened the door of a Michelin restaurant.

Yes, what he wants is not just to earn immediate wealth.

"Mr. Alex, we welcome the use of our knives in Michelin restaurants, and if you allow us to mention this to other customers when selling, we will give away a set of knives."

Is there such a good thing?

Alex was very happy. This was obviously not a problem. He laughed heartily and said, "Look, my chefs are all thinking about the Dragon Knife. One set is simply not enough. I think we still need to purchase some."

"If you purchase more than five sets at a time, we can give you an exclusive group purchase price of $666 for Michelin restaurants."

The price is not cheap, but as a shrewd businessman, Alex believes that this investment will return hundreds of times wealth.

"Okay, let's purchase five sets. For the price of five sets, I can get six sets, right?"

"Is such that."

"make a deal."

A pleasant business, both parties are happy.

-

Manhattan, New York.

West of Fifth Avenue, West [-]th Street.

Dragon Knife Shop No. 001.

Although the store rents on West [-]th Street are not as high as those on Fifth Avenue, they are still high.Jack emptied his assets in Mud and Boom Country, then bought a shop here and renovated it in a low-cost but decent minimalist style.

He has already bet his future on the Dragon Blade business.

There are many reasons, but the most realistic one is: the profit from his import and export trade in Nihong is far less than that of Long Dao.

The plain white and clean store is mainly divided into two areas, one is the product display area; the other is the customer experience area - the experiential marketing method adopted by Li inspired Jack greatly.

He pioneered the move into an open kitchen in his store.

It was the prime time in the afternoon and the store was crowded.

His three store salesmen are all waiting for customers.At this time, another young man and woman walked into the door.

Jack had no choice but to do it himself, which made him plan to recruit 2-3 more store salespeople.As the person in charge of the company and a gold medal salesman, he definitely can't spend time here. He has more important things to do.

This is a man and woman who are about to get married. They are choosing their favorite items for their love nest.

Both of them are novices in cooking, and they just envisioned making candlelight dinners at home in the future.

But they have money.

The woman wears a carat diamond ring on her hand.

"Beautiful lady, if you want to try cooking your own food and need a set of handy knives but don't know enough about it, you can always trust the choice of Michelin restaurant chefs."

Jack took out a folder, which contained order receipts and payment records for Michelin restaurants, totaling 18 restaurants.

Almost one third of the Michelin restaurants in New York are covered.

After he compiled it into a book, it became a magic weapon for store sales.

After looking at it, the man smiled with satisfaction.

The woman asked about the price.

"Chenghui, only $888 per set."

“Great price, we’ll take it!”

The woman's eyes are bright. This is exactly the kitchen knife she wants. Without high-end kitchen utensils, how can you make high-quality food?

Look, rich people are always so willful.

Not to belittle her, but Jack felt that her hands, as white as gelatin, could even mess up scrambled eggs.

A cook with zero strength and three points of passion, but it is undeniable that she is a good customer.

There are many people like her who don't seek the best, but seek the most expensive things.

When Jack went to pick up the goods for them, he took a look at the store's warehouse and saw that it was almost bottoming out. The company's inventory was also decreasing sharply every day. It was time to take precautions and call his dear Li in advance to arrange the next batch of goods.