I collapsed from the roof, the system came?

The formula for movie promotion is actually very simple.

It’s nothing more than a few things:

First, use the Internet and TV advertising for online promotion.

Second, use posters to promote offline.

Third, use the star power of the crew to earn fan traffic.

Fourth, road shows and celebrity meetings.

Fifth, pre-test screenings to win word of mouth.

Sixth, play some mini-games to let movie fans win movie tickets.

Wait...the basic routines are the same.

In particular, the first and second points are the most effective. It is estimated that all publicity methods combined are less than one-tenth of the effect of the first and second points.

Although the effect is good, it is only achieved with money.

Just do some online or offline advertising and tens of millions will be gone.

However, the most important problem is: Wang Mo does not have so much money for advertising, and the 2000 million investment has long been spent on film shooting.

There wasn’t even time for a test screening.

We can only do a few road shows at most, but the publicity effect of road shows is very limited.

But he has his own ways.

The first thing is to let the official accounts of "Fist of Heroes" such as Weibo and Douyin publish the movie release announcement, and then the crew members will forward and promote it.

then.

Soon, a promotional announcement was issued: "The action movie "Fist of Heroes" directed by Chai Qing, starring Hao Mingxing, and starring Xu Mengqi will be released nationwide on October [-]th, so stay tuned."

Below the announcement is a beautiful promotional poster.

On the poster, the scene of Huo Yuanjia, played by Hao Mingxing, versus Tsuyoshi Fujita looks quite impressive.

After the announcement is issued.

Hao Mingxing was the first to forward the content.

Then other members of the cast and crew reposted it one after another. However, except for Hao Mingxing, the other actors in the cast only have less than [-] fans in total.

But that's not important.

After a few minutes.

Xu Mengqi forwarded the announcement.

Hao Mingxing has tens of millions of fans.

As for Xu Mengqi, she is the queen of today's film industry.

So after the two forwarded the announcement, it instantly aroused the interest of fans.

"Did I see it wrong? Hao Mingxing actually went to make a movie?"

"I asked why Brother Xing hasn't released a new song for several months. It turns out that he went to work on the set."

"Really or not? Isn't Hao Mingxing a singer? Why did he suddenly become an actor? Is he going to enter the film and television industry?"

"I don't remember Hao Mingxing can act."

"The key point is that he is still the lead actor, which is a bit outrageous."

"Everyone please pay attention to the name and type of the movie. This is a martial arts movie. As we all know, in "Run, Brother", everyone already knows that Hao Mingxing should have a certain amount of kung fu. So this kung fu movie should be A movie tailor-made for him."

"Shit, is this okay?"

"Isn't it? So perfunctory?"

"Can you trust the characters shown in the variety show? Isn't this a bad movie that the screenwriter thought up with his ass?"

Many people were very puzzled when they saw Hao Mingxing starring in the movie.

Of course, there are many people talking about Hao Mingxing.

But there are more people talking about Xu Mengqi.

After all, in the entertainment industry, Xu Mengqi's reputation far exceeds that of Hao Mingxing.

At this moment, I don’t know how many movie fans are excited when they see Xu Mengqi’s name appearing in the movie.

"Sister Qi participated in this movie?"

"Oh my God, Sister Qi actually came forward."

“Oh my god, there’s actually Sister Qi in this movie!”

"Brothers, keep your eyes open. This movie says that Sister Qi is just a friendly act. Obviously the movie is just a gimmick of Sister Qi. I have seen this kind of routine too many times. When you go to the movies, you will I found that Sister Qi was not seen in the entire movie, and she only appeared in the movie for a few minutes at most."

Clearly, the person speaking knew his tricks.

But ardent fans don't care about that.

"Sister Qi is enough."

"Ah ah ah, for Sister Qi, this movie was developed."

"Come on, support Sister Qi."

"Rush, rush, rush, rush all day long!"

"..."

In just half an hour, more than [-] fans commented on Xu Mengqi’s Weibo!

It even reached the top [-] hot searches on Weibo and entered the hot search rankings.

Wang Mo has been paying attention to the situation on the Internet in real time. When he saw this scene, he secretly sighed: "She is indeed the most popular actress in the entertainment industry today. She has such influence. Just a Weibo repost and a friendly guest appearance in a movie Her role in the movie can make her a hot search topic. Although Su Xueyao has become a diva now, it seems that she still has a long way to go before she can grow to the level of influence that Sister Qi has."

However, just relying on a hot search ranking outside the [-]s and [-]s on Weibo, the promotion of the movie is still very limited.

It seems that efforts must be stepped up.

I thought about it.

Wang Mo opened several groups.

The first group: the Black Alliance Group.

The second group: the crew of "Where Are We Going, Dad".

The third group: the crew of "Run, Brother".

Well...that's enough.

Then he sent a message: "Please help support my new movie."

then.

<divclass="contentadv">Boiling.

It's not just these groups that are excited.

But the entire entertainment industry is boiling.

Because, just after Wang Mo sent the message.

Just a few minutes.

Su Xueyao forwarded the announcement: "Zongzong, everyone goes to support the movie "Fist of Heroes". If you go to see the movie, you can use your movie ticket to draw my exquisite signed album in the comment area."

Fu Zhuang forwarded the announcement: "Brothers, this year's most popular action movie "Fist of Fury" is here, come together!"

Ye Yuanhang: "Brothers and sisters, give me a face and support "Fist of Heroes" together. If you have watched the movie, you can draw a thousand concert tickets for free in my live broadcast room."

Tang Qinyun: "I must watch "Fist of Heroes" in October. This is a movie that I can't even participate in even if I want to."

Lin Shaopeng, Gao Gao, Lu Zhengguo, Yu Hui, Jiang Feng...

All the stars from the entire "Where Are We Going, Dad" crew were out in force.

then.

The members of "Run, Brother" also came.

Zhang Hong, Chen Mu, Xu Zhiyun, Liu He...

As well as the flying guests who have participated in this variety show, one by one, they all forwarded the announcement of "Fist of Heroes" in unison.

More than twenty celebrities participated!

There are more than ten A-list celebrities among them!

The others are all second- and third-tier stars.

This row of noodles stunned the entire entertainment industry.

moment.

Trending searches began to soar.

[Background of "Fist of Heroes"? 】

[Dozens of celebrities support "Fist of Heroes"]

[What is the origin of "Fist of Heroes"? 】

Several topics reached the top ten hot searches in less than half an hour.

exploded!

This time, the heat really exploded.

Netizens were stunned one by one.

"Fuck, I'm dumbfounded."

"Who can tell me, what is the background of "Fist of Heroes"? How can it mobilize so many celebrities to advertise for it?"

"The key point is that these advertisements are not perfunctory at all. Even divas like Su Xueyao even use their own money to provide benefits for it."

"Oh my gosh, this noodles."

"Let me tell you, even the "Battle of Storm Island" and "Dragon Gate Detective" that are currently in theaters don't have such a big reputation, right?"

"Is it a movie directed by a top director?"

"Does this movie have any special background?"

Available soon.

More shocking news came out.

"Fist of Heroes" is not only directed by a top director, but by a small director whose name everyone has barely heard of.

As for this movie, except for Hao Mingxing, almost all the other main actors are newcomers to the film industry.

Especially its investment is worth only 2000 million!

Three no movies! ! !

Why are there so many stars supporting a movie that has nothing to do with it?

Even if Hao Mingxing is the starring role, and even if Xu Mengqi makes a guest appearance, there are still dozens of stars, right?

even.

While everyone was shocked, many celebrities in the entertainment industry were still forwarding advertisements for "Fist of Heroes".

Even Wang Mo looked confused.

Because he doesn’t even know many celebrities!

He didn't say hello to the other party at all, but these first-tier, second-tier, and even quasi-king-level stars all stepped forward spontaneously and forwarded the promotional advertisement for "Fist of Heroes".

"why?"

Wang Mo was stunned for a while.

"Profit."

Yuan Xiong's eyes showed wisdom, "Now the entire entertainment industry should have got the news that "Fist of Heroes" is your first movie Wang Yan. Who is Wang Yan? He created "Where Are We Going, Dad" and "Run" , Brothers" two phenomenal variety shows! All the guests invited have become popular entertainers in the entertainment industry, and their net worth has skyrocketed.

It can be said that in the entertainment industry, Wang Yan is now a figure that even celebrities cannot win over.Now all they have to do is forward your new movie ad, and nothing is lost.But if you consider your friendship and invite them to be guests in a planned program in the future, it will be a huge profit! "

Hearing Yuan Xiong's words.

Wang Mo suddenly realized it and said secretly: The entertainment industry is really complicated.

But no matter what, the spontaneous promotion by celebrities once again brought great popularity to "Fist of Heroes".

a time.

On hot search lists such as Weibo and Douyin, the excitement generated by "Fist of Heroes" was no less than that of the other two major movies that claimed to have an investment of over [-] million.

Of course, this is just temporary heat, it goes away as quickly as it comes.

If there is no way to maintain the heat, it may only take a few hours for the flow to drop.

Of course Wang Mo couldn't just watch the traffic drain away.

He did not hesitate to call Chai Qing: "Mr. Chai, release the trailer and theme song of "Fist of Heroes" immediately."

The trailer and theme song are the second killer feature of the movie!

Wang Mo has great confidence: If the current popularity can only make many netizens curious about the background of "Fist of Heroes", they will not be interested in the movie itself.When netizens watch the trailer and listen to the theme song, at least half of them will become interested in the content of the movie itself, and then have the urge to go to the cinema to watch the movie.

As long as they have the urge to buy tickets, the publicity is considered successful.

[Brothers, please give me a guaranteed monthly ticket tomorrow, don’t make the monthly ticket list too ugly, thank you^_^. 】