Rebirth: Back to 1991 as the richest man

Xiangyue's no-franchise fee model has attracted widespread attention since its launch. The underwear market is booming, and people are jealous and want to make money to support their families. Offline stores are popping up all over the country like bamboo shoots after a rain.

As time went by, competing products seriously affected the development of Manmu franchise stores. By May 20th, the amount that the franchise department could collect would not exceed [-].

People already have choices. Although Manmu's brand power is more popular among consumers, not many people can afford the 1 yuan threshold.

As an "American brand", Xiangyue is very friendly to the people. You can join for free by paying the payment in advance, and there is no need for cumbersome store inspections or phone verification, just like anyone running a street stall can join.

On the other hand, at Manmu, even if you can afford [-] yuan to rent a decent store, the sales person will have to verify it in person and help you research the market. In less than half a month, the store will not be opened at all.

The operations of the two brands are quite different. It is said that Xiangyue has more than [-] stores.

In the Hongyun factory area, on the floor of the franchise department, Fang Mingjia's angry shouts were heard early in the morning.

"How can Xiangyue compare with Manmu? It's just a brand name that relies entirely on packaging. It's not even produced by the Magic City Garment Factory!"

Facing the people who came to join, Fang Mingjia stood up excitedly when he asked a question, and kept making gestures with his arms in conjunction with his words:

"Believe it or not, it's also open in the same place. Look at whose underwear people buy. The reason why Xiangyue doesn't want a franchise fee is because of the cheap goods. Just look at it. If you join indiscriminately and the market lacks management, it will definitely become a mess in the future. .”

"What Manager Fang said is indeed reasonable. Let's sign the contract. This is the franchise fee."

The businessman still paid and planned to cooperate with Manmu.

At the moment, people like Shao Ru and Hao Yidou were staring at each other and basically had nothing to do. A few people came here and there in the morning.

The office was extremely quiet. Only the people on the business side were busy and needed to inspect stores everywhere. Those who worked in logistics were almost exhausted.

"What's for lunch?"

Hao Yidou slumped on the table and said weakly.

"Eat rice rolls..."

Shao Ru's voice was equally weak. Living a lot makes people more energetic.

......

In the afternoon, Li Minyang held a meeting regarding Xiangyue's free franchise, and all Fuhai management personnel attended the meeting.

"No matter how many Xiangyue franchise stores there are, it will not affect the business of existing direct stores and franchise stores. Our customer base is very sticky, so there is no need to worry about this. According to the data collected from each store, the business The amount does not increase but increases.”

This was Li Minyang's first sentence at the meeting. First, let the management position be stable and don't mess up the situation.

However, these words are completely correct. "Life in the Editorial Department" is still broadcast on major local stations. Manmu is eagerly sought after, and the biggest publicity at the moment is given to Manmu.

"Xiangyue's way of sinking the market will cause problems sooner or later if we don't strengthen the management of franchise merchants, so don't worry about them. We have to ensure that people who join Manmu make money, and we can't let those who follow us suffer. This That's it.

Market research cannot be considered cumbersome and thus be dealt with perfunctorily. It must be implemented in place, and relevant funding and financial departments must cooperate in place..."

Li Minyang clearly stated the work requirements for each position at the meeting.

After the meeting, only a few senior officials were present in the top leader's office, and Li Minyang's words were extremely gloomy.

"Hmph, if Xiangyue dares to spread the market like this, I will let him die!"

Li Minyang's face was full of anger, and he pointed at the coffee table with his fingers as if to vent his anger.

“How many stores does Manmu have now?”

Li Minyang then looked at Fang Mingjia, who blurted out: "Including 1532 directly-operated stores, there are a total of [-] stores."

"it is good."

Li Minyang nodded, and after thinking for a moment, he slowly spoke:

“The next assessment criteria for franchisees will be to give priority to blank areas in the market and cover as many areas as possible. If the location is too bad and the franchisees are unwilling to go considering the issue of cost recovery, then we will open a directly operated store.

In short, there is one requirement: wherever there is a Xiangyue store, there must be a Manmu within 500 meters. "

"clear."

Fang Mingjia reflexively nodded to confirm.

"What do you understand?"

But Li Minyang was very unhappy and immediately asked Fang Mingjia to stand up nervously, a little at a loss.

"Xiangyue has no franchise fee and is rapidly sinking into the market. Franchise stores will inevitably appear in some inconspicuous alleys.

In these places, there must be Manmu stores. Next, our development focus lies in this direction. We do not just blindly increase the number of stores, but focus on market research. "

Li Minyang's voice gradually became higher.

For a moment, not only Fang Mingjia, but also Liu Juying became nervous and looked solemn.

"If the news continues, after the number of stores exceeds 2, the franchise fee will rise to [-] yuan."

Li Minyang continued, but as soon as his words came out, a wave of waves arose, and even Sun Xuwei straightened up.

"Director Li, if the franchise fee is [-] yuan, no one will cooperate with us, Manmu."

Liu Juying immediately objected. She clenched her fists and her bones creaked. The woman was not very strong, and she could probably smash Master Peng's face with one punch.

Subconsciously, Xue Pengpeng moved aside.

"Minyang, although households with 1 yuan are no longer popular, if they can afford 2 yuan, people will almost spend all their money. Not many people can afford [-] yuan."

Sun Xuwei also raised objections.

"Director Li, when I handle business, I will understand the specific situation of the customer. Most franchisees spend 1 yuan, which is borrowing money from everywhere. This 2 yuan is equivalent to cutting off the franchise path."

Fang Mingjia was the most excited, and his words were even more serious.

"I do this to protect the profits of franchise merchants. Spending 1 yuan to follow us is equivalent to betting all your wealth on us. Chengde must bear this responsibility."

Li Minyang also became excited, "I guarantee that there will be [-] stores. I want to support all merchants and ensure their profits. There will definitely be a price war. Xiangyue will be killed."

Next, the only voice was Li Minyang's.

"Xiangyue expands its stores uncontrollably, without considering the quality of the stores at all. Instead of asking for franchise fees, it can only find profits from the share. The profit margins of franchise merchants are definitely better than ours. Once we reduce prices across the board, Xiangyue's franchise merchants will have no profit. picture.

At this time, the huge franchise group will be a pressure. How can Xiangyue have the strength to keep up? It will not be able to protect the merchants and guarantee the profits of the franchisees. The huge shipment volume will become a huge burden.

You've ruined yourself. "

After these words fell, there was silence in the office. Sun Xuwei, Fang Mingjia and others finally knew why the top leader wanted to increase the franchise fee to [-].

Firstly, it gives the merchants who have already joined the franchise a sense of confidence that they are getting a big deal. Secondly, in order to control the number of stores and accurately cover the regions, a price war will completely destroy Xiangyue.

Xiangyue is rapidly sinking into the market, and its huge shipment volume will inevitably cause serious pressure on franchisees. Otherwise, why would you join?

As Xiangyue cannot afford a price war, it is impossible to support its huge base. As long as merchants have no profit, conflicts will arise.

"well......"

Seeing that everyone was silent, Xue Pengpeng moistened his throat and began to summarize the meeting: "Well said!"

Finally, the group burst into laughter.