Rebirth: Back to 1991 as the richest man

How Li Minyang operates Chengde Group's huge capital pool seems to determine the fate of the company, and China's economy is being watched eagerly by American capital...

In 1989, the United States led Western countries to impose comprehensive sanctions on China and required all foreign capital to withdraw from the country, causing China to hit the capital intensification stage during its industrialization development stage.

Therefore, throughout the 1990s, China's economy was extremely difficult, resulting in a wave of layoffs. After three years of continuous depression, after the Southern Tour to stimulate the economy in 1992, it fell back to the bottom in 1994.

But this year, Chengde's style was particularly high-profile.

In early July, Fuhai invested 2 billion to speed up urban development. At the same time, large-scale supermarket chains developed by local companies are expanding crazily and occupying blank markets.

The newly established subsidiary of Chengde Group, Chengde Tesco, suddenly appeared in the public eye like mushrooms after a rain, and "multiplied" rapidly.

First, large supermarkets made high-profile appearances in large cities such as Jingping, Shanghai, and Shenhai, and then in second-tier cities such as Sichuan City and Qingshi.

It feels to ordinary people as if supermarkets like "Chengde Tesco" have appeared all over the country overnight. It feels very unexpected and it is very affordable to buy things here.

Using the hypermarket model, it provides consumers with high-quality and low-priced products as well as better services. People can buy all the products in a "one-stop shop" and no longer need to purchase everywhere, bringing maximum convenience.

At the same time, Hongrihe Newspaper Office vigorously promoted "Chengde Tesco", and for a while, shopping in the supermarket became the hottest topic at the moment.

"Where are you going after get off work?"

"Go to the supermarket." Such conversations.

A company with two billion as start-up capital is enough to subvert the operating rules of the market. A new brand does not develop steadily in the market, but "emerges" in the market.

But this kind of operation is just a small operation for Chengde Group. During this period, Chengde Real Estate's 160 plan was carried out simultaneously, and it was announced that it would invest billion in the market.

The RMB 3 billion project in Fuhai New City that attracted people's attention at first seems to be equally insignificant in terms of Chengde's layout.

Chengde Group's huge capital pool is in operation...

The independently operated subsidiary, Manmu, has begun to try to go out of overseas markets. This step is particularly important for the development of the group, even to the point of laying the foundation.

Currently, China is in serious trouble, with a serious fiscal deficit, which in turn affects a serious foreign exchange deficit, and a serious lack of financial capital.

Note: A bank must have enough capitalists to be able to absorb deposits.

China's fiscal deficit has eaten up all the bank's capital, and there were no private banks in the 1990s. This situation is so serious that it is actually on the verge of being eliminated.

Note: In one year, the bank's savings interest rate was as high as 10%.

As a result, enterprises across the country have entered a sluggish operating state. Since 1994, more than 400,000 state-owned enterprises in China have gone bankrupt. This is the cause of the massive wave of layoffs.

There are nearly 40 million state-owned enterprise employees who are no longer called unemployed, because the unemployment statistics do not include these people. This has evolved into being laid off, or unemployed, training, etc., and then these people have bought out their seniority.

Under severe conditions, overseas capital becomes extremely valuable, allowing them to do whatever they want.

Therefore, earning back foreign exchange is the fundamental solution to the problem.

......

Wednesday, July 13, 1994.

Han Xinyuan and Shao Ru arrived in Yancheng at noon that day. Xie Bojun, the general manager of Yanwu's cassette recorder, personally picked them up. But facing the two young people, the elderly factory director kept flattering them.

"It's been a hard journey, lesbian, don't you smoke? Do you want to drink some water first? The special car is waiting outside, let's go directly to the factory."

Jie Bojun bent down slightly and extended a gesture of invitation. He kept a smile on his face and spoke carefully.

And this legendary factory director was so powerful in the 4s. He once created a brilliant record with an annual output value of up to million.

But now, big beads of sweat were sliding down Jie Bojun's cheeks. He didn't even have time to wipe them away. He helped push the car door open and let the two young people get in, and then he sat in the passenger seat.

New electronic products such as VCDs began to occupy the market, causing Yanwu's sales of radio cassette players to decline precipitously. However, due to huge debts, it lost the best opportunity for transformation.

The real development was that in 1997, this large factory that once stood proudly among the others was forced to suspend production with a debt of 400 million. It took less than three years.

"Let's go to the factory first. Both the machinery and equipment and the outstanding scientific and technological talents are the best in the country. I believe that a slight change in strategy will definitely restore the glory of the past..."

Jie Bojun was actively introducing the situation in the factory, but the two young people in the back row seemed absent-minded and kept looking out the window, as if they were looking for something.

"I saw."

Suddenly, Shao Ru said this, she pulled Fang Mingjia's arm, and their eyes fell on a huge billboard.

It is the recruitment information of Korean automobile companies.

"Forehead......"

Jie Bojun was very embarrassed. His co-author didn't even listen to what he was saying, but he kept looking for topics:

"Mr. Fang, I sincerely thank Director Li for his support of domestic brands. If it weren't for the two orders from Fuhai Nancheng and Wanzisha, the factory would not even be able to pay wages."

Jie Bojun tried his best to lean back, clasped his hands together, and shook them vigorously: "I have to thank you Chengde for your support in the future. I heard that there are many big projects this year, right?"

"Director Xie, after the supply of Wanzisha is completed, our director Li means that the subsequent fine decoration projects will no longer include cassette recorders."

Fang Mingjia informed clearly.

"Ah? Fang...Mr. Fang, what do you mean by this?" Jie Bojun swallowed hard, his voice began to tremble, and a layer of cold sweat instantly broke out on the forehead of the old factory director. .

"Literally, Chengde Real Estate has excluded the cassette recorders. Consumers are not willing to pay for old items."

Fang Mingjia said again.

"This, this, this... is Chengde going to kick me out?" Jie Bojun looked horrified, pointing to a store in front of him, "Park the car over there, I'll give Director Li a pass now." Telephone."

"Jie the factory director!"

Fang Mingjia stepped forward and grabbed Jie Bojun's arm.

"You heard me!"

Fang Mingjia emphasized his tone, "We, Director Li, have no intention of kicking you out of the Chengde Association. Otherwise, I wouldn't have gone all the way to Yancheng. Instead, I would like to seek new development with you."

"new development!?"

Jie Bojun raised his voice and stared straight at Fang Mingjia, his eyes bulging outwards.

"Are you going to develop VCD?" Jie Bojun asked quickly.

"Skip this step directly. Re-development is too slow. We need to use the magnetic card technology of Yanwu Factory to achieve overtaking in corners." Shao Ru explained in a deep voice.

"What do you mean?"

Jie Bojun didn't know why.

"The development of a new product for listening to music on tapes cannot be called a new type. A product with rapid transformation is called a repeater!"

Shao Ru said seriously!