Rebirth: Back to 1991 as the richest man

In a dark ward, Zhao Ying, who was lying on the hospital bed, suddenly shivered violently, opened his eyes and slowly sat up.

"Mr. Zhao, you're awake."

Bai Peng hurriedly leaned over. He shrank down, and the ward was filled with a cold atmosphere.

"Where are that bitch Sun Xuwei? And that grandson Miao Fenyong, where are they? I must kill them!"

Zhao Ying struggled to get out of bed, but Bai Peng quickly took action and held his body down with force.

"Now we should consider the supply issue to Chengde first. If we are one day late, Sun Xuwei will take us to court, and we will need to pay more compensation by then!"

Bai Peng's voice echoed in the empty ward, or it might be because it was too cold, but it felt a bit desolate.

"Give me a cigarette."

Zhao Ying finally calmed down, frowned and smoked a cigarette, letting the ashes scatter everywhere.

"Seeing Changhong lowering the price, Sun Xuwei immediately came to set up a deal for us. He ordered a large number of color TVs, all at the lowest price, but then sold them to Panda. Moreover, between Chengde and Panda, the purchase price was still the same as before. , which is equivalent to saying that we are selling at a loss, and Miao Fenyong can still make a profit from the price difference. "

Zhao Ying's expression became more solemn as she analyzed the procurement matters.

Originally, Changhong lowered the price just to mess up the purchase price given to Chengde by the Panda Factory, but in terms of the market, they strictly controlled shipments. They just wanted to throw smoke bombs, but they never thought that Sun Xuwei would come to ask for orders.

In order to kill the panda as soon as possible, Zhao Ying fell into the trap. Not only him, but also the entire leadership team of Changhong fell into Sun Xuwei's way and were led by others.

"Damn it, if you just don't supply goods to Chengde, that bald guy won't even think about taking a color TV from me."

Zhao Ying said something viciously and beat the bed hard. In fact, this man was already frightened. If he dared not confess, could Chengde let him go?

"If Chengde's construction progress is affected due to supply problems from the manufacturer, additional compensation will be required. Unless you want Changhong to go bankrupt, you have to supply the goods honestly."

Bai Peng emphasized his tone.

But after this sentence, the ward suddenly fell into silence. The two of them sat quietly on the edge of the bed, their faces gloomy and solemn. For a long time, for more than ten minutes, no one said a word.

Changhong is about to end. This is a difficult problem faced by the two people in charge. From the beginning of the price war to now being on the edge of the cliff, it can only be described as "playing with fire and burning yourself".

"Hurry back to Sichuan City and raise the prices of Changhong's entire line..."

Suddenly, Zhao Ying shouted, but his voice was trembling, and he had fallen into deep fear.

Why is it so cold in this ward? It's like falling into an ice cellar, and it's biting to the bone.

......

In the evening of the next day, Zhao Ying, Bai Peng and other Changhong's leadership team hurried back to Sichuan from Fuhai, and held an emergency meeting that day to adjust the prices of all Changhong products online.

Policies are reflected in the market and require a certain amount of time to be implemented. Changhong's management is relatively lackluster. The work content was not fully implemented until three days after the meeting.

The next two months are relatively the peak season for the home appliance industry, and the end of the year is the critical period for payment collection. If Changhong can survive until then, it can at least solve the supplier's payment problem.

At the same price, Changhong can ship better than Panda Factory, and its brand power is stronger.

But the day after Changhong raised prices across the board, Panda Factory lowered the prices of all its products!

It was light rain on November 9, 1994.

The rain had been pouring down since early in the morning. Bai Peng jogged all the way, without even holding an umbrella, straight to the chief executive's office.

"Marketing rebates have almost been cut in half, and large orders have been snatched up by Panda Factory. Changhong, in particular, has cut and raised prices in the short term, causing consumers to lose trust. Can we still match Panda's prices now?"

Bai Peng's words "I can still do it" expressed his helplessness and sadness, and he didn't even bother to wipe the water droplets on his glasses.

"We can't afford to keep up. If we continue to lower prices, we won't even be able to pay back the bank loan, let alone the cost of downstream accessories."

Zhao Ying looked at the blurry scene outside the window and couldn't help but let out a long breath, and even his breathing became unsmooth.

Chengde's super big order is like a huge stone, weighing heavily on Zhao Ying's chest. By the end of this month, the second batch of supplies will be delivered. It's like a reminder! It’s impossible for Changhong to last until the end of the year!

"Is there any way to get financing? Consider a joint venture?" Bai Peng suggested.

"If we go for a joint venture now, wouldn't it make it easier for foreign investors to make money? No, we can't take this step."

Zhao Ying said something with some backbone, mainly because he had too many domestic brands in his hands. If he gave up his shares now, wouldn't he be helping outsiders bully his family members.

"Is Changhong really going to go bankrupt?"

Bai Peng felt unbelievable and his eyes widened.

Zhao Ying looked up at Bai Peng, frowned, picked up the phone and dialed, it was Sun Xuwei.

"Vice Director Sun, you can let me kneel down and beg you. Just give Changhong a way to survive and the previous purchase contract will be invalidated."

Zhao Ying begged, not even giving up any dignity.

At this moment, Bai Peng suddenly looked at Zhao Ying in disbelief. The leader had to be strong all his life. When had he ever communicated with others in this tone?

Kneel down, it’s too heavy!

"Mr. Zhao, please call Miao Fenyong now. After communicating with him, call me again."

After Sun Xuwei responded, he hung up the phone without hearing Zhao Ying's reply.

The rain seems to be getting heavier and heavier, and the windows are slapped hard, but it is also an incompetent roar. Can it still break the glass?

Zhao Ying understood what Sun Xuwei meant. How could Miao Fenyong let Changhong go? The price would only be raised unless the factory closed down.

"Bai Peng, when did you get the position of vice president?" Suddenly, Zhao Ying asked something irrelevant.

"June 3, 1991." Bai Peng remembers that day clearly.

"It's been more than three years, and I have never listened to your opinion. If I hadn't been in a hurry to lower the price, I wouldn't have been forced to death by Chengde's big order. I'm sorry for you, and I'm sorry for all the employees in the factory."

Zhao Ying's eyes suddenly turned red. The resolute leader suddenly became emotional and slowly picked up the phone again.

"Boss, what you said is too serious. The factory has reached this stage and has nothing to do with you. The main thing is that Panda relies on Chengde. Who would have thought that Sun Xuwei would take advantage of it."

Bai Peng stepped forward quickly, suddenly feeling very sorry for Zhao Ying.

"At least Chengde provides good treatment to its employees, and it is still a family-owned company."

Zhao Ying said this and then dialed Sun Xuwei's phone number.

"Mr. Zhao."

Sun Xuwei spoke first, "Let's talk about the acquisition."

"Row!"

Zhao Ying immediately agreed. He was desperate and struggling.

"Mr. Zhao, let me express my position first. Just like Yanwu Collection Factory, your original leadership team, Chengde, will not be touched. They may even give you dividends, but one thing is that Chengde must hold the full share."

Sun Xuwei explained his request in detail.

Zhao Ying hesitated, but after looking at Bai Peng, her eyes softened. In this factory, many people have been following her for most of her life, so she must be worthy of them.

"it is good!"

Zhao Ying agreed.