The president's sister and I worked together to overturn the system
85. USP Unique Selling Proposition
Elaine smiled slightly and said:
"Actually, we have some guesses about the troublemakers of the fundraising activity, and even the city has made some judgments, so yesterday's dinner happened."
Upon hearing this, Hu Die replied awkwardly:
"I know, I felt it from yesterday's dinner."
Elaine continued: "It's just that I didn't expect that you would have the courage to admit it, and you took all the responsibility on your own. You are more courageous and courageous than the chairman of those projects."
Hu Die was slightly surprised when she heard this. Even the CEO didn't seem to believe that she was the only one who did this.
Elaine said again: "Well, let me put my attitude to you first. Regarding this matter, Director Wu and I have the same opinion. Let it go in the past. We do not intend to pursue this matter anymore, but if there is any Next time, we will not be merciful, we will call the police, collect evidence, and leave it to the law."
Hu Die was so happy that she quickly stood up:
"Great! Thanks to Director Wu and Mr. Company for their magnanimity. I will definitely not make stupid mistakes again, otherwise the head will be handed over to Mr. Wu and Mr. Company."
Jin Lin, who had been gentle and silent, quickly raised his hands and said, "Mr. Hu is serious."
Elaine added: "Okay, now that this matter has been revealed, I would like to give you some business advice."
Hu Die was surprised and said, "Mr. Lien, please enlighten me!"
Elaine talked about her trading views.
Elaine believes that there are obvious differences between Tianjing Zunpin and Ningbei Diting in terms of product positioning and development operations.
First of all, the product positioning of Tianjing Zunpin is a relatively high-end route, with a unit area between 120 and 180 square meters, while Ningbei Diting takes a mid-range route, with a unit area between 90 and 130 square meters. There is not much overlap between the two customer groups.
Secondly, the development and operation models of the two are also different. Ningbei Diting's 200 million square meters is divided into two phases, and the first phase is 100 million square meters. Tianjing Zunpin is 100 million square meters and is divided into four phases. The amount of one development That is between 20 and 30 square meters.
Therefore, Elaine believes that Tianjing Zunpin and Ningbei Diting can be sold at the same time. The key is to differentiate the products. For example, the first phase of Ningbei Diting mainly promotes units from 90 square meters to 130 square meters. Then Tianjing Zunpin Pinpin will not sell units with an area of 120 to 130 square meters for the time being, but will focus on units with an area of 140 square meters or more.
As a result, the apartment types are no longer comparable, and the prices are no longer comparable.
In addition, Tianjing is positioned as a high-end property and the cost investment is larger, so the customers who want to buy more than 140 square meters will naturally flow to Tianjing. There are even some who come to Ningbei Diting to see it but want more than 140 square meters. Customers, we can also recommend them to you.
After hearing this, Hu Die was suddenly enlightened and extremely shocked.
She stood up again, bowed, and said excitedly:
"Thank you, Mr. Lien, for your teachings. I have benefited a lot. It seems that I came to the right place today and I have made a lot of money!"
Hu Die grew up in front-line sales. She understood this idea as soon as she heard it, but she couldn't figure it out by herself.
Because she has been studying for a long time how to get a certain customer, and this kind of systematic and differentiated marketing method requires professional planning knowledge, as well as long-term thinking training of SWOT analysis and differentiated marketing before she can propose the USP Unique Selling Proposition.
Elaine smiled and waved her hands and said:
"You're welcome, it's just a little effort, mutual benefit and win-win!"
Jin Lin laughed loudly and said:
"Our company manager is a marketing expert and a very good operator. You can communicate more when you have time."
Hu Die quickly answered:
"That's right, I want to take President Lian as my disciple. President Lian, please accept me as your disciple!"
With that said, Hu Die bowed again.
Elaine was shocked when she saw it. She thought Hu Die was joking, but she didn't expect that she was serious.
Elaine quickly pulled her to sit down again and said:
"Mr. Hu, how many years am I younger than you? If you don't mind, I'll call you Sister Hu, and you can call me Sister Lian. As for the joke about recruiting disciples, I won't mention it anymore. There are differences between sisters. What can’t we communicate with?”
When Hu Die heard this, she was shocked again. This time she made a lot of money again, so she quickly expressed her stance:
"Okay, even sister!"
Elaine took the opportunity to call out: "Sister Butterfly."
As he said that, the two of them laughed at the same time.
Jin Lin was surprised. Can women become sisters so quickly?Perhaps there were too few heroines, which made the two of them feel sympathy for each other.
Mr. Tong was even more dumbfounded. These two were both extraordinary women and smart people. Didn't they say that same-sex repels and opposite-sex attracted each other? Why did they suddenly become good sisters?
It’s not like Hu Die was still kneeling down to admit her mistake when she first came here. Why are they now good sisters?Could these be plastic sisters? !
But then, Elaine said something:
"Sister Hu, do you believe me?"
This turn was a bit sudden. Hu Die's heart skipped a beat for no reason. He didn't dare to say he believed it directly, but said:
"Sister, tell me!"
Elaine said seriously:
"My sister apologized as soon as she came. Your sincerity moved my sister very much, so sister, I also have a secret to tell you, but not now, it is at night. I will take you to a place tonight?"
Hu Die is confused!
But she also thought, I have made such a big mistake, and she can forgive me, will she still be disadvantageous to me?
Oops!Could it be that her forgiveness was fake and she wanted to take revenge on me tonight?
Forget it, if she can let go of Tianjing Zunpin, even if it is the Hongmen Banquet, I will go with her.
That’s not right!The idea of differentiated operation between Tianjing Zunpin and Ningbei Emperor that she mentioned to me is really reasonable. If you really want to harm me, is it necessary to tell me this?
In just a few moments, Hu Die's mind quickly turned around and made several guesses. Finally, she was heartbroken and replied:
"Okay, what time and where are you?"
Elaine Youyou said: "At 09:30 in the evening, at the parking lot of your sales office, I will pick you up."
When Hu Die heard this, his expression immediately changed and he was a little frightened.
parking lot!
I was attacked in the parking lot yesterday, why did she make an appointment in the parking lot?
Elaine was deliberately shocked and asked:
"What's wrong with Sister Hu? Is there something wrong with it at 09:30? Or is there something wrong with the parking lot? If you are really in trouble, you can wait until I come to Donghua next time to take you there."
What?Even the president is leaving?
So if she doesn't tell this secret this time, she may not tell it next time.
Hu Die was heartbroken again, took a deep breath, calmed down her inner emotions, and said with a smile:
"No problem, sister, I'll be waiting for you at the parking lot of Tianjing Zunpin's sales office at 09:30 in the evening."
"Okay, see you tonight!" Elaine replied with a smile.
In this way, Hu Die stood up to say goodbye and went back first.
After Hu Die left, Jin Lin and Yi Lian also wanted to get up and say goodbye, and Mr. Tong sent them off.
In fact, Mr. Tong had clearly seen Hu Die's emotional changes just now. He was full of curiosity and did not dare to ask if he wanted to. Instead, he said:
"President Lian, do you need a car at night?"
Elaine answered directly:
"No need, don't follow me."
Mr. Tong: "..."
.........
9:25pm.
Jinlin Yilian appeared out of nowhere and was already waiting in the parking lot of Tianjing Zunpin.
At this time, all the employees of Tianjing Zunpin had gone off work, and only Hu Die's office was still lit.
Not long after, Hu Die also turned off the lights and walked out of the sales office.
She walked slowly towards the parking lot, but when she thought about what happened last night, her calves couldn't help but tremble.
But at this moment, Elaine's voice came:
"Sister Hu, I'm here!"
"Actually, we have some guesses about the troublemakers of the fundraising activity, and even the city has made some judgments, so yesterday's dinner happened."
Upon hearing this, Hu Die replied awkwardly:
"I know, I felt it from yesterday's dinner."
Elaine continued: "It's just that I didn't expect that you would have the courage to admit it, and you took all the responsibility on your own. You are more courageous and courageous than the chairman of those projects."
Hu Die was slightly surprised when she heard this. Even the CEO didn't seem to believe that she was the only one who did this.
Elaine said again: "Well, let me put my attitude to you first. Regarding this matter, Director Wu and I have the same opinion. Let it go in the past. We do not intend to pursue this matter anymore, but if there is any Next time, we will not be merciful, we will call the police, collect evidence, and leave it to the law."
Hu Die was so happy that she quickly stood up:
"Great! Thanks to Director Wu and Mr. Company for their magnanimity. I will definitely not make stupid mistakes again, otherwise the head will be handed over to Mr. Wu and Mr. Company."
Jin Lin, who had been gentle and silent, quickly raised his hands and said, "Mr. Hu is serious."
Elaine added: "Okay, now that this matter has been revealed, I would like to give you some business advice."
Hu Die was surprised and said, "Mr. Lien, please enlighten me!"
Elaine talked about her trading views.
Elaine believes that there are obvious differences between Tianjing Zunpin and Ningbei Diting in terms of product positioning and development operations.
First of all, the product positioning of Tianjing Zunpin is a relatively high-end route, with a unit area between 120 and 180 square meters, while Ningbei Diting takes a mid-range route, with a unit area between 90 and 130 square meters. There is not much overlap between the two customer groups.
Secondly, the development and operation models of the two are also different. Ningbei Diting's 200 million square meters is divided into two phases, and the first phase is 100 million square meters. Tianjing Zunpin is 100 million square meters and is divided into four phases. The amount of one development That is between 20 and 30 square meters.
Therefore, Elaine believes that Tianjing Zunpin and Ningbei Diting can be sold at the same time. The key is to differentiate the products. For example, the first phase of Ningbei Diting mainly promotes units from 90 square meters to 130 square meters. Then Tianjing Zunpin Pinpin will not sell units with an area of 120 to 130 square meters for the time being, but will focus on units with an area of 140 square meters or more.
As a result, the apartment types are no longer comparable, and the prices are no longer comparable.
In addition, Tianjing is positioned as a high-end property and the cost investment is larger, so the customers who want to buy more than 140 square meters will naturally flow to Tianjing. There are even some who come to Ningbei Diting to see it but want more than 140 square meters. Customers, we can also recommend them to you.
After hearing this, Hu Die was suddenly enlightened and extremely shocked.
She stood up again, bowed, and said excitedly:
"Thank you, Mr. Lien, for your teachings. I have benefited a lot. It seems that I came to the right place today and I have made a lot of money!"
Hu Die grew up in front-line sales. She understood this idea as soon as she heard it, but she couldn't figure it out by herself.
Because she has been studying for a long time how to get a certain customer, and this kind of systematic and differentiated marketing method requires professional planning knowledge, as well as long-term thinking training of SWOT analysis and differentiated marketing before she can propose the USP Unique Selling Proposition.
Elaine smiled and waved her hands and said:
"You're welcome, it's just a little effort, mutual benefit and win-win!"
Jin Lin laughed loudly and said:
"Our company manager is a marketing expert and a very good operator. You can communicate more when you have time."
Hu Die quickly answered:
"That's right, I want to take President Lian as my disciple. President Lian, please accept me as your disciple!"
With that said, Hu Die bowed again.
Elaine was shocked when she saw it. She thought Hu Die was joking, but she didn't expect that she was serious.
Elaine quickly pulled her to sit down again and said:
"Mr. Hu, how many years am I younger than you? If you don't mind, I'll call you Sister Hu, and you can call me Sister Lian. As for the joke about recruiting disciples, I won't mention it anymore. There are differences between sisters. What can’t we communicate with?”
When Hu Die heard this, she was shocked again. This time she made a lot of money again, so she quickly expressed her stance:
"Okay, even sister!"
Elaine took the opportunity to call out: "Sister Butterfly."
As he said that, the two of them laughed at the same time.
Jin Lin was surprised. Can women become sisters so quickly?Perhaps there were too few heroines, which made the two of them feel sympathy for each other.
Mr. Tong was even more dumbfounded. These two were both extraordinary women and smart people. Didn't they say that same-sex repels and opposite-sex attracted each other? Why did they suddenly become good sisters?
It’s not like Hu Die was still kneeling down to admit her mistake when she first came here. Why are they now good sisters?Could these be plastic sisters? !
But then, Elaine said something:
"Sister Hu, do you believe me?"
This turn was a bit sudden. Hu Die's heart skipped a beat for no reason. He didn't dare to say he believed it directly, but said:
"Sister, tell me!"
Elaine said seriously:
"My sister apologized as soon as she came. Your sincerity moved my sister very much, so sister, I also have a secret to tell you, but not now, it is at night. I will take you to a place tonight?"
Hu Die is confused!
But she also thought, I have made such a big mistake, and she can forgive me, will she still be disadvantageous to me?
Oops!Could it be that her forgiveness was fake and she wanted to take revenge on me tonight?
Forget it, if she can let go of Tianjing Zunpin, even if it is the Hongmen Banquet, I will go with her.
That’s not right!The idea of differentiated operation between Tianjing Zunpin and Ningbei Emperor that she mentioned to me is really reasonable. If you really want to harm me, is it necessary to tell me this?
In just a few moments, Hu Die's mind quickly turned around and made several guesses. Finally, she was heartbroken and replied:
"Okay, what time and where are you?"
Elaine Youyou said: "At 09:30 in the evening, at the parking lot of your sales office, I will pick you up."
When Hu Die heard this, his expression immediately changed and he was a little frightened.
parking lot!
I was attacked in the parking lot yesterday, why did she make an appointment in the parking lot?
Elaine was deliberately shocked and asked:
"What's wrong with Sister Hu? Is there something wrong with it at 09:30? Or is there something wrong with the parking lot? If you are really in trouble, you can wait until I come to Donghua next time to take you there."
What?Even the president is leaving?
So if she doesn't tell this secret this time, she may not tell it next time.
Hu Die was heartbroken again, took a deep breath, calmed down her inner emotions, and said with a smile:
"No problem, sister, I'll be waiting for you at the parking lot of Tianjing Zunpin's sales office at 09:30 in the evening."
"Okay, see you tonight!" Elaine replied with a smile.
In this way, Hu Die stood up to say goodbye and went back first.
After Hu Die left, Jin Lin and Yi Lian also wanted to get up and say goodbye, and Mr. Tong sent them off.
In fact, Mr. Tong had clearly seen Hu Die's emotional changes just now. He was full of curiosity and did not dare to ask if he wanted to. Instead, he said:
"President Lian, do you need a car at night?"
Elaine answered directly:
"No need, don't follow me."
Mr. Tong: "..."
.........
9:25pm.
Jinlin Yilian appeared out of nowhere and was already waiting in the parking lot of Tianjing Zunpin.
At this time, all the employees of Tianjing Zunpin had gone off work, and only Hu Die's office was still lit.
Not long after, Hu Die also turned off the lights and walked out of the sales office.
She walked slowly towards the parking lot, but when she thought about what happened last night, her calves couldn't help but tremble.
But at this moment, Elaine's voice came:
"Sister Hu, I'm here!"
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