Rebirth 99 to become a car giant.

While Daystar Technology continues to hit the screen, the first half of 2013 has passed.

In the past six months, the performance of China's independent brands has also been very impressive.

Therefore, whether it is Nanshan Hongqi, Chery, or Geely, they can’t wait to announce their sales data to the outside world.

Among them, Nanshan Hongqi historically sold 30 cars in the first half of the year.

Although this data cannot enter the TOP5 rankings, and is even a little short of the TOP10, it is already a very powerful data.

Because the average bicycle price of Nanshan Hongqi is higher than that of Chery, Geely, BYD and other car companies.

This means that purely from the perspective of turnover, Nanshan Hongqi has entered the top 10 domestic rankings.

Zhu Zhengfeng is very satisfied with this result.

“曹总，我们现在已经形成了H5、H6、H8加HS5、HS6、H58的轿车和SUV组合，车型覆盖范围大幅度的提升。”

"Whether it is in the official vehicle market or for individual consumers, the reputation of Nanshan Hongqi is constantly rising."

"This year's sales are expected to reach 70 vehicles, entering the top ten in the sales rankings."

For the development of Nanshan Red Flag, Zhu Zhengfeng has made considerable efforts.

Even when Nanshan Automobile Group led a group of independent brand car companies to suppress Japanese cars and Volkswagen, he chose to support them.

You know, both Spring City Toyota and Spring City Volkswagen are the ultimate source of profit for Spring City Automobile Group.

"Our models have dignified and stable appearance, powerful and abundant power, rich and colorful configurations, and various services."

"The reputation is also constantly rising, and it is only natural that we can achieve the current results."

In the past, the reputation of Huaxia's own brands was relatively poor. The main reason was that the three major items were not done well.

Especially in terms of engines and gearboxes, there is a big gap between them and joint venture car companies.

But the emergence of Nanshan Automobile Group has completely changed this situation.

In recent years, the number of models equipped with Nanshan transmissions and Nanshan engines has exceeded 1000 million.

But there is no obvious bad thing on the market.

Coupled with the guidance of public opinion on the Internet by Autohome and Nanshan Automobile Group, consumers no longer have much concern about self-branded engines and gearboxes.

Of course, some models such as BYD and Chery use their own engines, and the reputation of these models is obviously worse than those using Nanshan engines.

Only insiders know whether the guidance of Nanshan Automobile Group is involved.

"The growth rate of China's automobile market has slowed down in the past two years, but I think there should still be room for improvement."

"It is entirely possible that the final sales volume will reach about 3000 million units."

"From this perspective, our market still has relatively large room for growth."

"Nanshan Hongqi needs to further enrich its car models so that consumers have more choices."

There are definitely not too many models to choose from.

Zhu Zhengfeng called Cao Yang this time. In addition to announcing the good news, he was also discussing the introduction of new models.

"What model does Mr. Zhu want to introduce?"

Cao Yang did not directly express his opinion on whether it was good or bad, but wanted to hear what Zhu Zhengfeng had to say first.

"The policy for having a second child alone has been opened since this year, and I think the policy for having a second child will be fully opened soon."

"The demand for 7-seater models will definitely increase significantly by then."

"We are now starting to consider designing a brand new MPV model. It should be almost the right time to go on sale in the second half of 2015."

"MPVs like Alfa and Dreamer are very good, but they are too expensive and most ordinary families cannot afford them."

"We at Nanshan Hongqi can definitely launch an MPV with a price of less than 30 yuan to benchmark Alfa, and take over all the configurations from Alfa, but keep the price down."

"Even if the final selling price falls between 25 and 30, there should still be a relatively large profit margin."

Zhu Zhengfeng obviously did some research beforehand, otherwise he wouldn't have given his opinions so clearly.

The MPV market has always been relatively small, and the emergence of Xingchen Auto Visionaries in the past two years has slowly attracted a lot of attention.

But compared with cars and SUVs, they are the younger brothers among the younger brothers.

"The MPV market is indeed worth exploring."

"Especially official vehicles are our key market, and MPV can also be well expanded in official vehicles."

"Even in addition to official vehicles, we can also focus on the vehicle procurement of various state-owned enterprises."

When Cao Yang said this, Zhu Zhengfeng immediately became interested and said: "I will push it myself later to see if I can get the central enterprises to give priority to Nanshan Hongqi's products when purchasing official vehicles. They are not so sensitive to purchase prices. Ours All models of products are expected to be adopted.”

If the official vehicle market is a huge market, then the purchase of vehicles by various central and state-owned enterprises is an even bigger market.

Of course, if you want to be alone in this part of the market, it is definitely impossible.

For example, if you expect people to use Nanshan Hongqi's official vehicles for Xifeng Automobile Group, it is simply impossible.

Similarly, the local state-owned enterprises in Modu will definitely give priority to the products of Modu Automobile Group.

This kind of local protection that everyone can see but is hard to talk about will always exist.

"Well, if we can really capture this market, then it won't be a problem for Nanshan Hongqi to reach the annual sales target of 100 million in the future."

“In addition, we can also consider expanding to overseas markets such as polar bears.”

"We have the official car brand, which is also very beneficial for expanding some overseas markets."

"If it does well, with domestic sales of 100 million and foreign sales of 100 million in the future, Nanshan Hongqi will be completely bigger and stronger."

Cao Yang does not expect Nanshan Hongqi to become the world's top automobile company like General Motors and Volkswagen. That would be too difficult and impossible to achieve.

But it is still possible to hit 200 million global sales.

Of course, the number of models must be larger, and some layouts also need to be made in terms of electrification.

While Cao Yang and Zhu Zhengfeng were discussing Nanshan Hongqi's sales, other car companies were also having intensive discussions about sales in the first half of this year.

"Mr. Cao, domestic electric vehicle sales exceeded 50 units in the first half of this year, and it is relatively certain that it will exceed 100 million units throughout the year."

"In terms of overall penetration rate, the penetration rate of new energy vehicles has reached 5%, which is a relatively big breakthrough globally."