Rebirth 99 to become a car giant.

Chapter 868: The future is bright, but the gap is huge, and the giants can no longer sit still

In the entertainment industry, you become powerful and are surrounded by good people.

But in the semiconductor industry, if you become powerful, the situation will become complicated.

Many companies in China certainly hope to see the strength of Nanshan Semiconductor, but international chip manufacturers such as Qualcomm, Intel, Renesas and Nvidia obviously do not mean this.

Nvidia, in particular, became anxious when they saw that Nanshan Semiconductor had made such a big breakthrough in smart cockpit chips.

They are similar to Qualcomm. After seeing the rapid development of new energy vehicles in China and even around the world, they began to enter automotive-grade chips at the beginning of this year.

Among them, smart cockpit chips are the type that Nvidia attaches most importance to.

After all, the screens in cars are getting larger and larger, and almost everyone has seen this trend.

What NVIDIA is best at is GPU, which has its own unique advantages in image processing capabilities.

NVIDIA's current market value has reached US$90 billion, and it can be considered a giant company in the industry.

But if you want to compete with traditional giants such as Intel and TI, it is definitely not enough.

Although it is now surpassed by Nanshan Semiconductor's NS8155, the chip is being updated every year. Maybe it will tie it next year and surpass it the year after that.

Yang Fan is obviously quite optimistic about Nvidia's future.

The more you know, the more complicated your feelings become.

"Nanshan Semiconductor has chosen automotive-grade chips. Qualcomm and we have also chosen automotive-grade chips. I heard that Intel and MediaTek are also ready to try to enter automotive-grade chips."

But in the car-grade chip industry, this is not as simple as being the most advanced, but a situation where competitors can't even see the taillights.

"In the past, what everyone in the chip industry paid most attention to was computer chips, but gradually smartphone chips are also attracting more attention."

"Lao Yang, you have to find a way to inquire more about the news at Nanshan Semiconductor in the future."

"In the future, the most advanced process chips may be used first in car-grade chips. This is something that was completely unimaginable in the past."

Certification to these standards is time-consuming.

Although NVIDIA's influence was not that high at that time, Cao Yang attached great importance to GPU chips.

"In the past two years, we struggled internally for a long time before we decided to enter the automotive-grade chips, and we also focused on smart cockpit chips."

Chip companies such as NXP, Infineon, Renesas, TI, and ON Semiconductor are traditional automotive-grade chip giants.

For example, NS8155, Cao Yang is very confident in its performance.

After all, during the financial crisis, Nvidia was acquired by Nanshan Semiconductor.

New energy vehicle smart cockpit chips are a new direction that Nvidia is preparing to break through.

Of course, if Nanshan Semiconductor's chips are sold directly to Nanshan Automobile Group, as long as Nanshan Automobile Group dares to use them, certification or not is sometimes not that important.

"But in the long run, perhaps the prospect of automotive-grade chips will be more worth looking forward to."

"After all, there are a lot of chips that need to be installed on a car. Even if only a few chips such as smart cockpits and autonomous driving need to use the most advanced technology in the industry, this is still a huge cake."

Even authentication while using it can be considered.

As the person in charge of NVIDIA's automotive-grade chip project, Yang Fan is also very touched by the rapid changes in automotive-grade chips.

As a technical master, he is very aware of the advanced nature of NS8155.

"Otherwise, like this time, if a smart cockpit chip with 8TOPS computing power pops up, the entire industry will be completely confused."

Huang Jiansheng has been reading related news about Nanshan Semiconductor NS8155 for most of the day today.

Huang Jiansheng knew Cao Yang relatively well.

If NS8155 is just a smartphone chip or computer chip, then although this computing power can be considered the most advanced in the industry, the gap with everyone is not so big that it is unacceptable.

“When did the computing power of car-grade chips start to be measured in TOPS?”

Nanshan Semiconductor probably only started working on GPU chips at that time.

We have done a lot of verification in the laboratory before, so we dare to install it on the future S9 so quickly.

"Yes, under the guidance of Mr. Cao, Nanshan Semiconductor has developed very rapidly in the past few years."

Under normal circumstances, you use the most advanced technology at the time to process car-grade chips. By the time it passes various certifications and is finally installed in cars and sold to consumers, it has become backward.

This kind of thing is entirely possible.

"But our speed cannot match Nanshan Semiconductor."

Normally, automotive grade chips need to go through many complex certification processes, such as reliability standard AEC-Q100, quality management standard ISO/TS16949, functional safety standard ISO26262, etc.

It's like you've just learned to walk, and you're already a 100-meter champion.

"As far as I know, Qualcomm's progress is similar to ours, and it is also preparing to bet on automotive-grade chips to challenge the status of traditional automotive-grade chip manufacturers such as NXP, Infineon and Renesas."

"In this regard, Mr. Cao's ability is absolutely outstanding."

"Especially when cars change from fuel vehicles to electric vehicles, the requirements for the number and level of chips have changed dramatically."

"This shows that there is no problem with the direction of our efforts. Relying on the company's dominant position in GPU, our smart cockpit chips and other fields should be able to regain the world's leading position in the future."

Their chip technology is often not as advanced as Intel and Samsung, but when it comes to automotive-grade chips, they are truly the leading company.

As a result, now, in just a few years, they have successfully counterattacked the traditional car-level chip giants.

"A correct technological development direction can save a lot of time and cost for enterprises to catch up with world-class opponents."

"That's right. Our company also needs to benchmark the NS8155 and develop a product with more advanced performance. Otherwise, it will be dumber and lose market competitiveness."

Following Huang Jiansheng's words, Nvidia immediately began to further increase its investment in car-grade chips, preparing to work hard on smart cockpit chips, striving to bring a huge surprise to the world.

……

As the world's top chip giant, Intel's goal has always been to be No. 1 in the world, and being No. 2 in the world is unacceptable.

In recent years, Intel's core market has always been computer CPUs.

Although I also tried to work on smartphones, the results were not ideal.

After Intel's internal evaluation, it is estimated that it will be very difficult to surpass competitors such as Qualcomm, Samsung, Apple and Nanshan Semiconductor in the smartphone chip market.