Rebirth 99 to become a car giant.

Chapter 878: Hot products are launched, ushering in a new era

"Chai Hang, Honor Technology has such a huge influence in China, and so many celebrities support them. Our defeat is not unjust."

The Glory Night event made news all over the Internet, and Li Zailin naturally saw the relevant content.

As the main competitor of Samsung mobile phones, he must have a good understanding of this situation.

But the more he learned, the colder his heart became.

The last time he went to the headquarters for a meeting, he was criticized. He was still thinking about whether it was possible to achieve positive growth this year because last year's base was so low.

But now it seems that not only is it difficult to achieve positive growth, but also whether other products besides mobile phones can stabilize the situation is a big problem.

Samsung has many products, including mobile phones, computers, washing machines, refrigerators and many other consumer electronics products.

In addition, they also supply parts to many Chinese companies.

So even if the mobile phone business plummets, Samsung's business volume in China is actually quite large.

"It can be said that Honor Technology obviously did not spend much advertising money, but their publicity effect is very good."

"Actually, you are on the right path now. You just need to continue to strengthen in this direction."

"The headquarters must slowly realize the changes in the situation in China. There are various reasons."

If it weren't for his excellent work ability, Samsung China would not have a better candidate, and Chaihang would probably be laid off.

But that's all over now.

"The general manager of Weibo is Cao Yang's wife, and Nanshan Film and Television is a company 100% controlled by Cao Yang."

Li Zailin and Chai Hang are essentially just migrant workers, but their positions are different.

"Don't say that our foreign-funded enterprises cannot compare with them. Even domestic enterprises such as Warwick, Lenovo, and Xiaomi cannot compare with Honor Technology."

Zhu Zhaohai spends 90% of his time in Africa throughout the year.

After years of hard work, Transsion has now firmly established a foothold in Africa.

"And we not only have low-end brands, we also put in mid-range brands, and the high-end market is left to Honor Technology."

"The mobile phones they hold in their hands are usually the latest mobile phone products from Honor Technology."

Zhu Zhaohai, who rushed back from Africa, went to report the company's development to Cao Yang, and also participated in this grand event of Honor Technology.

"The influence of these two companies in China's entertainment industry is huge, and no star dares to ignore it."

The teams they brought from China also traveled to various countries in Africa to promote Transsion's mobile phone brands in various ways.

It’s not easy.

Although it is difficult to improve performance quickly, he believes that Samsung will definitely not withdraw from the Chinese market.

But very few were ultimately adopted.

As long as Li Zailin can see these problems clearly, Chai Hang feels that his future work will be much easier.

In the end, Transsion's profit rate is no more than 5%, and it relies entirely on volume to win.

Although Transsion makes mid-to-low-end products, the price of each mobile phone is not very high, and the profit is not particularly generous.

"In this regard, when we report to the headquarters every month, we will report appropriately."

"We have worked hard. Although the final result is not ideal, we cannot blame it entirely."

In the past few years, he has provided various explanations and explanations for Samsung's situation in China, and also made many suggestions.

"Let all Africans know about our mobile phone brand owned by Transsion and make it a household name."

"Let's work together to capture more than 80% of the African market."

You can see the sound transmission billboards in many markets.

Seeing that his boss could see this problem clearly, Chai Hang also felt a little weeping with joy.

Under the reward, there must be a brave man.

But for salespeople who are opening up new territories, Zhu Zhaohai is very generous in giving money.

Your position is secure.

So what Chai Hang needs to worry about and worry about, Li Zailin also needs to struggle with.

But now Li Zailin has no confidence in maintaining the current situation.

"For example, when celebrities attend events, if they drive, they usually use Nanshan Automobile Group models."

If the people at the headquarters are not allowed to understand the situation in China and understand their own difficulties, the future will still be very difficult.

"Mr. Cao, this Honor Technology event has provided us with a very good idea. Our Transsion is preparing to learn to influence various countries in all aspects in the field of publicity in Africa."

"If you want to explore other markets in the future, you can also consider markets such as Southeast Asia, South America, and Latin America."

The African market is Transsion’s main market.

"In addition, companies in the Nanshan Group have a very good relationship with China Television. In this case, their influence in the field of China propaganda is even more amazing."

"The African market has been growing in recent years, and Transsion can continue to develop its presence here."

Compared to Samsung’s struggles, the situation at Transsion is different.

In Cao Yang's view, if Chuanyin wants to survive, it must make full use of its advantages.

There is obviously no room for them in Europe, the United States, China and other places.

But there is still some room for them to play in Southeast Asia, Latin America and other places.

If these places do well, they will be another African market.

By then, there will be no problem in making Transsion’s sales volume among the top five in the world.

Even if it is a little exaggerated, it can become a TOP3 existence.

"Well, we have made some attempts in Southeast Asia before, and we still have some business, but we haven't particularly explored it."

"Next step we will consider selecting some Southeast Asian markets for development. At the same time, we are also trying to arrange teams to go to Latin America."

Zhu Zhaohai knew that Cao Yang's suggestion was quite reasonable and consistent with his own ideas, so he naturally expressed his willingness to implement it without any hesitation.

"Various parts for Transsion's mobile phones can be produced by domestic manufacturers, and all of them use very mature technology."

"In this case, the hardware cost of the mobile phone can be compressed to the minimum."

“However, the investment in marketing still needs to be spent.”

Cao Yang has invested relatively little in the marketing of Honor mobile phones, but his attitude towards Transsion is completely different.

Everyone takes different routes, and naturally their marketing plans are also different.

If you want to carry out propaganda in Africa, if you don't spend real money to put up billboards one by one, and bombard them one by one on various TV stations, the effect will definitely not be good.