Rebirth in 1989: Creating the Chinese Technology Empire

Zhang Minrui was completely stunned by Xu Huasheng's words. He had never thought that a refrigerator could be sold at such a high price.

“How much does this refrigerator cost?”

Zhang Minrui took a deep breath and couldn't help but ask.

"It's not bad, it costs almost 3000 US dollars..."

Xu Huasheng pretended to be relaxed and said that the cost price made Zhang Minrui and his group take a breath of cold air.

Damn it, the cost is 10 US dollars, you sell it to others for [-] US dollars.A refrigerator earns [-] US dollars, which is almost [-] yuan. If you are so shameless, won't your heart hurt?

"When will Haier be able to command such a high premium?"

After a long time, Zhang Minrui couldn't help but said softly.At this moment, Zhang Minrui understood that this is the power of high-end products. High-end products have a very strong premium capability.

Think about the profit of this refrigerator. The profit of a refrigerator is as high as 10 yuan, but the net profit of a refrigerator produced by yourself is only 300 yuan.

The money someone makes from selling one refrigerator is equivalent to Haier selling four to five hundred refrigerators.This gap is too big.

"Mr. Zhang, in fact, Haier can also achieve such a premium."

Xu Huasheng said with a smile.

"How?"

A person next to Zhang Minrui couldn't help but ask. Others also looked at Xu Huasheng, even Zhang Minrui.As a business owner, who doesn’t want their products to command a high premium?

"It's simple, just get one thing done."

As soon as these words came out, everyone became even more curious.Looking at everyone's expressions, Xu Huasheng became happy.

"As long as Haier can become the king of the global refrigeration industry, you can achieve such a premium."

The light words almost made everyone choke to death.

The king of the global refrigeration industry, this condition is indeed possible.

"Mr. Zhang, let me make a guess. Does Haier want to diversify its development and enter more industries? For example, washing machines, televisions, air conditioners..."

Xu Huasheng asked with a smile, which made Zhang Minrui look serious.He looked at Xu Huasheng with a solemn expression. He did not expect Xu Huasheng's eyes to be so vicious.

Looking at Xu Huasheng, Zhang Minrui finally nodded without denying it.Haier does have plans for diversified development and is preparing to enter more industries.

"Mr. Zhang, I want to ask you, when it comes to making televisions, can you compare with Changhong? When making washing machines, can you compare with Little Swan? When making air conditioners, can you compare with Gree?"

The series of questions made Zhang Minrui swallow his saliva.

The answer is clear, there is no comparison. After all, those industries are their advantages.Haier's diversified development is also to grab some food.

"Haier, a domestic company, can't compare with you, let alone foreign companies. Instead of this, why does Haier continue to use its advantages to become bigger and stronger in the refrigeration industry? Mr. Zhang, don't just focus on the consumer business. .Do you know how much you can earn from a set of refrigeration equipment for a large cold storage? Do you know how much you can earn from the refrigeration equipment of a refrigerated ship? Do you know how much you can earn from a high-end refrigerated truck? Don’t always stare at the pockets of ordinary people. Three walnuts and two dates. Take Liebherr, which you introduced technology for, as an example. What technology are they best at? If they can do it, why can’t you? Isn’t it just technology? You can invest money in research and development of technology. There’s no money to raise money.”

Xu Huasheng looked at Zhang Minrui, and his words made Zhang Minrui and others think deeply.Yes, instead of competing for jobs with others in new markets, why not tap into your own strengths?

"Mr. Zhang, China is the most populous country with a population of 12 billion. How many cold storages do you think we need to build in the future? How many refrigerated trucks are needed? Not to mention that some special units also need some special refrigeration equipment. These equipment are at a premium. The capacity is higher. Not to mention other things, hospitals across the country are a huge market. Think about how many morgues there are in the country? These places need large-scale refrigeration equipment. There are also refrigerators for storing medicine in hospitals, which have a strong premium capability. This How much have you won in the market?”

Xu Huasheng's words made everyone swallow their saliva. As people in the refrigeration industry, they naturally know the premium price of some large-scale refrigeration equipment, such as large-scale cold storage. Some refrigeration equipment in a cold storage costs several million or even more.

"Mr. Zhang, in terms of market, our Huaxia will definitely be the world's largest market for refrigeration equipment in the future. I don't need to say more about the importance of the market, right? And these large-scale equipment are huge profits. If you have the technology, and With an advantage in cost-effectiveness, Haier can easily feed itself in the domestic market alone and become a large company with a market value of hundreds of billions. Take the domestic market first and establish a complete and high-quality supply chain. Then use our cost-effectiveness and technical advantages, slowly go to overseas markets to grab food, think about how much profit it is. And after specialization, your technical advantages will become bigger and bigger, and eventually form a technical moat, and other people want to come in and grab food. , but it’s much more difficult than grabbing a TV and a washing machine..."

Temptation, Xu Huasheng's words are full of temptation.These words made Zhang Minrui and the others' hearts beat faster.

Specializing in the refrigeration business, we first expand domestically and then overseas, and use China's huge market to expand ourselves.Then we can go abroad. This is totally fine.

In terms of market, China will definitely be the number one market for refrigeration equipment in the future. There is no doubt that China has the largest population in the world.

In the markets of various countries, domestic companies have huge local advantages.Not to mention entering foreign countries, if Haier can really win most of the Chinese market, the scale will be unimaginable.

Zhang Minrui was so excited by Xu Huasheng's words that he knew what Xu Huasheng said made sense.

If we develop along this route, in the refrigeration industry, only the strong will remain strong.

"Mr. Xu, just say it if you have something to say? What exactly do you, Huasheng Group, want to do?"

Zhang Minrui looked at Xu Dabao and Xu Huasheng, let him see the technology displayed in the exhibition hall, and then gave him such a sexy idea, he must have a plan.

"Hey, Mr. Zhang, I just want to ask you Haier. Are you short of money and technology now? Our Huasheng Group wants to invest in your Haier. Our company now not only has the technology of small refrigeration compressors, but also the compressors used in large cold storages. It has been successfully developed. We want to join forces with Haier to work together in the refrigeration industry to become bigger and stronger..."

Xu Huasheng said directly, which stunned Zhang Minrui.

"Mr. Xu, why don't you do it yourself? Now you need technology, money, and people. No matter how you look at it, there is no need to cooperate with Haier."

Zhang Minrui looked at Xu Huasheng with a serious expression.He really couldn't understand why Huasheng Group didn't do this on its own.

Seeing Zhang Minrui's words, Xu Huasheng laughed.

"Mr. Zhang, do you want to hear the truth?"

Zhang Minrui was stunned by Xu Huasheng's words, and finally nodded.

"To be honest, it is too tiring to earn such hard money and waste energy. Just like VCD players, we can make them ourselves. But that is too tiring, and the same goes for the refrigeration industry. Rather than letting us waste energy to do it, it is better to find someone to do it. A good partner. We only sell core products, or in other words, only technology, and we make a lot of money. We don’t have to worry about it. How great is that..."

Xu Huasheng said with a smile that although large refrigeration equipment is highly profitable, after-sales service is also troublesome.Besides, is this thing more profitable than semiconductors?In the future, the semiconductor industry will be an important industry for Huasheng Group. The money I can make from selling a database may not be as much as Haier's profits from selling many sets of refrigeration equipment.

Instead of this, it is better to find a partner. Huasheng provides technical solutions, especially future intelligent solutions. The partner sells products, and Huasheng Group makes less money, but the profit is comfortable.

What's more, Huasheng Group can also sell Haier chips in the future. In the future, large-scale cold storage will also become more and more intelligent. The price of an intelligent system will also be very expensive, and the profit will be high.

Huasheng's goal is high-end industries that domestic companies dare not challenge. That is Huasheng's goal.I am used to making big money, but I am not used to having Huasheng Group make such hard-earned money.