Rebirth in 1989: Creating the Chinese Technology Empire

"Everyone, let me ask you a simple question. When talking about Japanese products, what is the first impression in your mind?"

In the conference room, Xu Huasheng looked at the people below and asked with a smile. As soon as this question came out, everyone started thinking about it.

What is your first impression of Japanese products?

Great technology, good quality, well made...

The first thing many people think of is all the advantages. The only disadvantage may be that it is expensive.

"When talking about Japanese products, or made in Japan, regardless of the technical aspects and price points, what everyone thinks of is the quality of Japanese products? Whether it is TVs produced in Japan, or refrigerators, washing machines, motorcycles, etc. produced in Japan... "

As soon as Xu Huasheng's words came out, many people nodded in approval.If you take away the technology and price, it seems that the first impression everyone has of Japanese products is that they are of good quality.

When many people buy something, when they say it is imported from Japan, they naturally think it is synonymous with good quality.

In this era of China, products imported from Japan are high-end in China and are synonymous with good quality.Whether it's home appliances, motorcycles, cars, etc.

Although Xu Huasheng knew that decades later, Japanese companies would break the myth of Made in Japan and slap the so-called craftsmanship in the face due to various data falsifications.But in this era, we have to admit that Japanese products are of good quality, and the quality management of Xiaozhi is super powerful.

"Everyone, I would like to ask another question. Is the Made in Japan brand created by one company?"

As soon as Xu Huasheng said these words, everyone was stunned. Some people gradually understood what Xu Huasheng was going to do.

"Everyone, sometimes, national brands are more important than corporate brands. For example, Made in Japan, after so many years of operation, we ordinary consumers talk about Japanese-made products in awe. Whether it is a motorcycle or a washing machine, or even Even an ordinary rice cooker, or even ordinary clothes and food, as long as it is said to be made in Japan, there will automatically be a lot of premium. This is the image of a national brand, made in Japan and made in Germany. This is not the result of a company's efforts. , this is the result of the joint efforts of thousands of local enterprises and the government. Compared with Made in Japan and Made in Germany, what is the impression of our Made in China in the minds of consumers now? The product technology is backward, the quality is poor, the machines are cheap, and the after-sales service is Difference……"

Xu Huasheng's words were like a heavy hammer, hitting everyone in the heart.

Although I don’t want to admit it, compared with the image of Made in Japan, isn’t this the fact that China’s current products are made in China?

The technology is completely backward, the processing technology is completely backward, and even the factory management system is completely backward. Many companies even have no concept of after-sales service. Buying products can be a trap one after another.

"Everyone, do you think this kind of Chinese manufacturing can go global? Even if it goes global, how much premium can we get? I think if this situation doesn't change, even if we do go global, we will still be labeled as cheap products. Label, by then the profit from our ten products may not be as much as the profit made by a Japanese company from selling one product. Therefore, if we Chinese companies want to make big money, we must first change this situation..."

Xu Huasheng said seriously, which made everyone discuss in a low voice. Everyone agreed with Xu Huasheng's words. Sometimes if the national brand is not good, it is very difficult for companies to go global.

"Seniors, as the Chinese old saying goes, you need to be strong to make iron. Without excellent strength, even if a huge opportunity falls on you, you will not be able to grasp it. Therefore, we need to establish a new set of standards. New product standards, new quality standards, new management standards, new service standards. This standard must be strict enough and scientific enough. All our Chinese enterprises should work together to operate the Made in China brand. Our When our products go global, we must use product technology, product quality, and after-sales service to gain recognition from global consumers. Only in this way will the products manufactured by our Chinese enterprises gradually increase their premium capabilities and win the recognition of global consumers. Only with recognition can we slowly move from the low end to the high end..."

In the conference room, Xu Huasheng's heroic words made everyone take a deep breath, and then their blood boiled.

The meeting continued, and the content of the meeting made everyone look solemn.

The purpose of Huasheng Group's invitation to everyone this time is very simple, that is, to unite to create a new standard. This standard is a standard for China and a standard for Huasheng.

Does anyone object?No one, the reason is very simple, you don’t have to participate in this standard, you don’t have to abide by it, you can play your own game.

But not participating means that you cannot cooperate with Huasheng Group.

You can’t buy the core components of Huasheng Group, and you can’t get authorization from Huasheng Technology.For example, there are many brands of TV sets. If you don’t play according to Huasheng Group’s game rules, then you won’t be able to get the new type of picture tubes. If you don’t get the goods, you won’t be able to compete with other brands, and the only thing waiting for you will be your own demise. .

The same goes for parts manufacturers. If you don't participate, not only will you not be able to supply Huasheng Group, you will also not be able to supply other companies that participate in this standard. This will be a disaster for them.

In the future, as more and more companies join this circle, if you don't participate, you will be eliminated by the market.

The conference room became lively. According to Xu Huasheng, a new certification system was to be established.All companies and products that pass certification will be labeled with this certification system.

At the same time, the China United Chamber of Commerce was established. All members who join the chamber of commerce need to be certified by this system.This system not only includes certification of product quality, but also certification of after-sales service standards, employee benefits, etc.

This certification is certified once every two years, and the assessment personnel are sent by members of the chamber of commerce to participate in it.If the certification fails after two years, a rectification period will be given. After the rectification period, it will be certified again. If it still fails to pass the certification, the company will either stop production immediately and make rectifications, or be kicked out of the chamber of commerce.

Xu Huasheng knew that it was impossible to bring in all Chinese companies.There are too many companies in China, as well as some unscrupulous small workshops. They don't even abide by national standards, and you can't even expect them to abide by chamber of commerce standards.

What Xu Huasheng can do now is to establish chamber of commerce certification standards, bring in some companies to make money together to create an effect, and then slowly increase the authority of this certification.

When this chamber of commerce certification becomes a golden brand, if a company wants to become bigger and stronger, it will take the initiative to join the chamber of commerce and recognize this certification standard.Otherwise, you can only live by selling cheap products, and there is almost no possibility of becoming bigger and stronger.

To put it simply, the entire chamber of commerce is like a business version of the United Nations.

Huasheng Group is the biggest leader, while some other large companies are permanent members, and small companies are member states.

The rules of the Chamber of Commerce are international law. If a member country does not abide by it, you can withdraw.

As this chamber of commerce circle gets bigger and bigger, if you don’t join, you won’t be able to enter the mainstream circle.

As for the future development of this chamber of commerce, Huasheng Group is crucial.

Just like the United Nations, if a few leaders follow the rules, then the United Nations will be authoritative and international law will be authoritative.

The reason why the United Nations will become a joke in the eyes of many people in the future is because the United States, the boss, does not abide by the United Nations at all and uses the United Nations as a tool for its own profit. When an organization loses its fairness and only retains hegemony, then this The authority of the organization is completely lost.

The same will be true for this chamber of commerce in the future. As long as Huasheng Group can ensure fairness and abide by the rules, the entire chamber of commerce will develop better and better.

The certification standard of the Chamber of Commerce is definitely higher than the national standard. The certification standard of the Chamber of Commerce is a high-quality standard. With this certification mark, it means that this product or this company is good. For consumers, this is also A variety of options.

In the future, once this certification is recognized by consumers, products with this certification mark will naturally have a premium price, and will naturally be more expensive than products that have not been certified.