Rebirth in 1989: Creating the Chinese Technology Empire

While Xu Huasheng was busy in Shenzhen, in the United States, the Wosheng Group once again held a high-profile new product launch conference.

In the past month or so, the Wosheng brand has stolen the limelight in the United States and has become a trend.

Excellent technology, high price, fashionable design, and good service. These advantages make the Wosheng brand popular among the upper class.In the circles of wealthy people, buying Wo Sheng brand seems to have become a fashion trend.

The various marketing campaigns of the Wo Sheng brand have given many businesses in the United States some insight. This marketing method is really awesome.

What is unexpected is that the best-selling product of the Wo Sheng brand is not a TV or a refrigerator or a washing machine, but a Wo Sheng DVD player. This DVD player, which sells for nearly US$6000, has sold a lot of sales in the past month. Time has sold more than 100 million units in the United States, becoming the most popular product in the past month.

The supply is still in short supply. Many customers can only place orders and wait in line because the Huasheng Group's supply speed cannot keep up. Currently, the Huasheng Group has set aside six chip production lines to produce DVD decoding chips. Every day The production capacity has reached [-] pieces.

But even so, it still cannot meet market demand.

The reason is simple. After some publicity and marketing, this product has almost become a must-have product for American families.

A DVD player paired with a DVD disc brings an experience that is unmatched by previous backward video recorder systems.

Whether it is portability or video clarity, it is much better than the previous video recorder system.Although the price is as high as $[-], many ordinary American families can afford it under the condition of installment payment.

For a $6000 DVD player, banks in the United States can pay it in installments up to three years, and the interest rate is not high.

In this way, ordinary families only need to pay US$200 per month to get this DVD player.

As for disc resources, there is no shortage of them in the United States.Xu Huasheng had long ago asked Xu Dafei to register an entertainment company to vigorously acquire copyrights. After the DVD player was launched, major video rental stores in the United States were already filled with various discs, which were cheaper than video tapes and had higher definition than video tapes. , the capacity is larger than that of video tapes, and it simply beats video tapes in all aspects.

In fact, it is easier for Americans to buy a DVD than for Chinese to buy a VCD.

In the United States, if you buy a VCD, even an ordinary working-class person will only need about four months' salary.

In China, the current price of VCD is still very strong, the price is around 3000 yuan.The salary of ordinary people is currently only more than 300 yuan.You must know that the average salary in Yanjing in 1991 was only about 240 yuan. In some poor places, the monthly salary was even less than [-] yuan.

In other words, even if the Chinese people work hard for a year, they may not be able to buy a VCD.What's more, there is no installment payment here in China, making it more difficult to buy.

This is why DVDs are in short supply in the United States.It seems that even more expensive VCDs are selling well in China, not to mention more advanced DVD players.

A DVD player has made the Wosheng brand very famous among ordinary Americans.

Therefore, Wosheng Group held a new product launch conference again, and many ordinary people were curious to watch the live broadcast to see what new products Wosheng would bring.

The content released at this press conference directly excited the general public.

Robertson, the affordable brand of Wo Sheng Group, was officially released and brought many products. This is not the most important thing. The most important thing is that these products are cheap.

Although the products do not look as high-end and fashionable as the Wosheng brand, they are also technically using new technologies.

For example, a large double-door refrigerator priced at 6000 yuan from the Wosheng brand is only $8500 from the Robertson brand, which is only about one-third of the price of the Wosheng brand.

The two products are the same size, have the same internal layout, and use similar compressors. They also use an intelligent temperature control system, but their appearance is a little more ordinary. The paint surface is not as beautiful and textured as the Wosheng brand paint, and the design A little bit mediocre.

In a word, the core technology is the same, but some fashion configurations and fashion elements are reduced, and it doesn't look so high-end.

But the price is much cheaper, at US$85000, a luxury that ordinary American families can afford even if they grit their teeth.

In fact, if you take apart these two refrigerators, you will find that many parts are common.

However, now that the high-end image of the Wosheng brand has been established, even if they know that Robertson brand products are replacement products of Wosheng products, those who can afford Wosheng will not buy Robertson.

The same is true for other products, such as TVs, refrigerators, washing machines, etc., all of which are slightly mediocre in design and slightly lower-end than the Wosheng brand in technology.

But the price is only about one-third of the Wosheng brand.

The price of this product is almost the same as that of Japanese brands, European brands, and American brand products currently sold in the US market, and some products are even slightly lower.

The technology is more advanced and the price is cheaper. When the price was announced, the American home appliance market exploded.

Especially for the brands that were popular in the past, everyone couldn’t help but scold them.

Damn it, your Wosheng brand doesn’t respect martial ethics.If you play like this, do you still have friends?It’s okay if you take away the high-end market. Your technology is great and you are awesome. We can’t compete for the high-end now. We focus on the mid- to low-end.

Now, when the Robertson brand comes out, you want to grab even the mid- to low-end brands. You are trying to overturn the table.

After this press conference, countless home appliance brands around the world had sleepless nights.Philips, Siemens, Sony, Toshiba, Hitachi, Sanyo...

Regardless of whether they are European, Japanese or American, they all hold urgent meetings to discuss countermeasures.

However, after discussing it all night, they could not find a suitable solution. It seemed that there was no other good solution except price reduction.After all, technology research and development does not come out just by saying it.

Especially in TV technology, after the release of the Wo Sheng brand, TV and picture tube manufacturers around the world directly dismantled Wo Sheng's TVs for research.

After research, it was found that the patents for Nima's new picture tube were all registered by Huasheng Group, and it is currently difficult for them to get around it.

Now there are only three choices left for them, either go to Huasheng Group to buy new picture tubes, or invest heavily to see if they can bypass Huasheng Group's technology patents to develop other picture tubes, or simply stop making picture tube TVs. Bet big on new TVs, such as plasma TVs, LCD TVs, etc.

But no matter which choice is made, it will be a big hemorrhage for these companies.In the past, they felt that they could survive only with the Wo Sheng brand. Now after the release of the Robertson brand, they felt that they could no longer survive and had to make a choice quickly.

Tonight is destined to be a sleepless night for them!