Rebirth in 1989: Creating the Chinese Technology Empire

Shanhai Automobile Group officially launched the low-cost car project, and six cars were renamed by Shanhai Automobile.

Wuling Hongguang became Xuanwu Starlight, Changhe Beidou became Xuanwu Beidou, Honda Fit became Xuanwu Fit, Toyota Corolla became Xuanwu Star Crown, Toyota Hilux became Xuanwu Sea Beast, and Ford F150 became Xuanwu Raptor.

All models carry the Xuanwu logo, and the Xuanwu brand is China's civilian brand. The mission of every car is to increase sales at a lower price.

The Xuanwu brand will be a price butcher in the future. Xu Huasheng’s task for Shanhai Automobile is to finalize and mass-produce these six cars before the Spring Festival next year. During the Spring Festival, the Xuanwu brand will make great efforts to launch these cars.

Now Xuanwu brand only has one Land Cruiser on the market. Next, several cars of the Baihu brand will be launched. However, the Baihu brand takes a high-end route and ordinary people cannot afford it at all.

At the same time, the Baihu brand will also be exported on a large scale. Baihu brand cars will become the business card of China Automobile and compete overseas with brands such as BMW, Mercedes-Benz, Audi, Cadillac, Lincoln, Volvo, and Lexus.

The Xuanwu brand's mission after going abroad in the future is also to be a price butcher, which is to let people around the world know that Huaxia Automobile has super cost-effectiveness, which is even higher than that of the Nissin brand.

At the same time, the quality must be good, and the leather must be durable and not easy to break, so as to directly grab the market of Japanese and Korean products.

Next year, the Zhuque brand's body-changing vehicles will also be finalized. The positioning of the Zhuque brand is higher than that of Xuanwu and lower than that of Baihu. This brand will work with the Xuanwu brand to attack Volkswagen, Toyota, Honda, Ford and other brands from top to bottom.

Shanhai Automobile is busy inside again. At the same time, Shanhai Automobile Group has placed many orders directly with many equipment manufacturers in China.

Shanhai Automobile is now the only automobile production line integrator in China. The production lines currently used by Shanhai Automobile are integrated by Shanhai Automobile itself. All the equipment used in this production line is produced by Huaxia itself.

In fact, Shanhai Automobile has placed many orders before, but those orders were for the production lines of the Baihu brand. Now that the Xuanwu brand has approved so many new models, it has to increase the number of production lines again.

In addition to the internal busyness, the issue of selecting the location of Shanhai Automobile's headquarters is extremely busy.

Almost all provinces in China have participated, and each province is doing its best to explore the policies it can provide and maximize the policies it can provide.

Shanhai Automobile Group does not take the initiative to raise conditions at all now. It just lets each competitor propose the policies they can provide to each other. In the end, Shanhai Automobile Group chooses the best.

This is the same as companies conducting hidden bids. In this way, major competitors can only put forward all the policies they can and dare not leave any of them behind.

In this case, Shanhai Automobile Group’s screening speed is also very fast. As competitors quoted their prices one by one, Shanhai Automobile Group made the final choice based on its own circumstances.

"Mr. Xu, regarding the location of Shanhai Automobile's headquarters. We have finally shortlisted a few places. Mr. Xu, please choose one. My little arms and legs cannot bear such pressure."

At the end of December 1992, Zhou Ye came to Xu Huasheng's office and watched Xu Huasheng hand over the information to scare someone. Seeing Zhou Ye's troubled expression, Xu Huasheng smiled slightly and did not refuse.

Zhou Ye didn't dare to make the final choice. After all, this matter is too big. Even if Xu Huasheng asked Zhou Ye to make a decision on such a big matter, he wouldn't do it.

Xu Huasheng took the information and read it carefully. After reading the information, Xu Huasheng sighed.

It’s really hard to choose. These cities are very sincere. And the energy in these cities is very high.

Magic City, Shencheng, Yangcheng, Xiamen, Fuzhou, Shantou, Wenzhou, Qingdao, Nantong, Tianjin, Qinhuangdao, Dalian.

The conditions provided by these cities are very generous, and the policies provided are also very good. It's really difficult to choose.

But it’s hard to choose, but you have to choose one. After thinking about it carefully, Xu Huasheng once again pulled out the information about Tianjin.

The reason why Tianjin's information was extracted is because there are several special clauses in Tianjin's information. One of them is that if Shanhai Group is in need, Tianjin is willing to fully assist the universities built by Shanhai Group.

At the same time, the information also provides a certificate that Tianjin has made a special application to the Ministry of Education. Shanhai Automobile Group can build Shanhai Automobile University and use the Shanhai Automobile brand as the name of the university, but all majors in this university must be related to automobiles.

To put it bluntly, if Shanhai Automobile University is to be built, it needs to be a professional university. Use the Shanhai Automobile brand name to promote your own university business card.

"Let's just go to Tianjin. After the headquarters is built, Shanhai Automobile University will be built directly in Tianjin to build the world's top automotive professional school. Cultivate the top talents for Shanhai Automobile Group and the Chinese automobile industry..."

Xu Huasheng decided directly to choose Tianjin.

The policies provided by Tianjin are the best among them all.

In terms of land, Tianjin can be said to be free.

No matter how much land is used, free use rights will be provided directly. Tianjin will not let Shanhai Automobile Group be responsible for the demolition and expropriation work involved, and Tianjin will handle it on its own.

The scope of this free use includes the construction of factories and the construction of supporting facilities for the factories. Including the right to use all facilities such as staff dormitories, staff schools, and internal pedestrian streets.

To put it simply, it is like the Huasheng Industrial Park in Yu Province. In Henan Province, Huasheng Group even paid for the resettlement itself. But for Shanhai Automobile Group, you just tell me how much land you want, and Tianjin will draw it for you directly. As long as the houses you build are not sold, the land is completely free to use.

Whether you are building a home for employees’ families or supporting shopping malls or factories, etc.

In fact, other cities also have this policy, which shows how much effort these cities have made in order to retain the super big cake of Shanhai Automobile Group.

In addition to land, other policies are also as satisfying as possible. The policies given to Shanhai Automobile Group by major cities are better than those for foreign investment.

For example, when it comes to taxes, these cities have set their own limits. The first five years are tax-free, and the tax is halved in the next five years.

This policy is very good. You have to know that on such a large scale, they can’t make the decision on their own for tax exemption. All must be approved by above. Now all major cities have come up with this policy, and it is obvious that these cities have already received approval.

Everyone has such a policy. As for where Shanhai Automobile will finally settle, it all depends on your ability. For China, no matter where it settles, it will rot in its own pot.

The top management did not comment on Xu Huasheng's choice, because they knew that Xu Huasheng had his own choice. All Huaxia had to do was serve the company with the best service attitude, and the rest would be left to time.