Rebirth in 1989: Creating the Chinese Technology Empire

In the production base, a car is being produced.

However, currently it can only free up a production capacity of about 50,000 vehicles per month. The monthly production capacity of the Baihu brand in this production base is also about 50,000 vehicles.

Coupled with Shanhai Automobile's production line in Shencheng, Shanhai Automobile Group's current monthly production capacity is around 11.

"Production capacity is still insufficient. After cheap cars are launched, the market demand will definitely be hot. Not only our domestic market, there is a huge demand in the global market..."

Xu Huasheng said directly, and everyone nodded.

"Mr. Xu, the second phase of the project has also started construction. It will be officially put into production by the end of the year at most. After the completion of the second phase of the project, the production capacity here will reach an annual production capacity of 240 million vehicles. If it is not enough, we can continue to expand the production capacity. …”

Zhou Ye said with a smile that the second phase of the project has started construction. After the second phase of the project is completed, the production capacity here will be expanded to an annual production capacity of 240 million vehicles.

The annual production capacity of 240 million vehicles is already quite terrifying. If Shanhai Automobile can sell 240 million vehicles a year, it will definitely become an automobile giant.

After Xu Huasheng came out of the base, he went to the headquarters building of Shanhai Automobile Group. In the conference room, all the senior officials were already there.

"Everyone, cheap cars are about to be launched. In the market, cost-effectiveness is always the best means of competition. At present, Shanhai Automobile Group has mastered the entire industry chain, has strong integration capabilities, and also has strong cost advantages. So next we will What we need to do is not only to develop domestically, but also in the international market. Whether it is the European and American markets, or markets in Asia, Africa and Latin America, I hope that wherever there are roads, there will be our Shanhai Automobile cars..."

Xu Huasheng presided over the meeting, and no one felt that Xu Huasheng went overboard. Xu Huasheng is the big boss. When he comes, it is natural that the big boss will do the talking.

Xu Huasheng has a plan for cheap cars. The Xuanwu brand is Xu Huasheng's weapon to encircle and suppress Japanese, Korean and other brands.

Especially Japanese cars. Japanese cars are still the word for cheap. They are taking a cost-effective route, with small displacement, low cost, durability and unsafety. This is the route that the Japanese are taking now.

Strictly control costs, do not use advanced technology, and use lower fuel consumption and better space performance to seize the market.

Now the Xuanwu brand is better than Japanese cars, cheaper than Japanese cars, more technologically advanced than Japanese cars, more equipped than Japanese cars, and safer than Japanese cars.

In this way, how can Japanese cars compete with the Xuanwu brand?

When it comes to cost-effectiveness, Xuanwu Automobile beats them to death.

After all, Japan is an island country and all their raw materials need to be imported. But not China. China itself has a lot of raw materials.

What's more, China now has a lot of trade relations with many underdeveloped countries, and you can get cheaper raw materials through barter.

Moreover, China's industrial scale can be very large, and there is a large domestic demand market, so it is easy to expand the market.

For a product, the cost is different between producing 100 units and producing 10000 units.

The most important thing is that Shanhai Automobile has Xu Huasheng, whose R&D costs are much lower than other car companies, and the R&D speed is very fast. How can this unequal competition play out?

Saturday, November 1994, 3.

Many Chinese people who have had a busy day are sitting in front of the TV, but today's CCTV eight o'clock slot is not a TV series, but a press conference.

This conference has been previewed for a few days, Shanhai Automobile Group's new car conference.

A car launch conference can occupy the eight o'clock time slot of CCTV, which shows that the country attaches great importance to Shanhai Automobile Group.

Chinese people are already familiar with Shanhai Automobile.

Several models of Shanhai Automobile are now hot-selling in China and everyone is familiar with them. From the initial Land Cruiser to the White Tiger series models, Shanhai Automobile is now the representative of high-end cars in China.

Santana, which used to be domineering in the country, has now seen its sales plummet. Not only has the sales volume plummeted, but the price has also dropped a lot. From the original price of more than 100,000, it can now be purchased for 70,000 to 80,000, and the sales volume continues to decline. Now the Modu Automobile Factory is very angry with Shanhai Automobile. .

Not only did Volkswagen suffer, but other brands also suffered. Car brands that originally wanted to establish joint ventures with Huaxia Automobile Factory in China are now afraid to make big moves.

The sudden rise of Shanhai Automobile is like a giant. Its technology is better than ours, its design is good-looking, and it has local advantages. Investing in China by yourself is no different than seeking death.

So now Shanhai Automobile is the only one in China and has no competitors at all.

China also supports Shanhai Automobile, which is the backbone of the domestic automobile industry. Not only do they sell well domestically, they can also be exported in large quantities to earn money from foreigners. This is much more face-saving for the country than Modu Auto.

Therefore, Modu Automobile has changed from the country's carefree to Mrs. Niu, who is indifferent, and various policies are not tilted, and they are allowed to work hard to develop on their own.

"Good evening everyone, welcome to the Shanhai Automobile new product launch conference. I am Zhou Ye, President of Shanhai Automobile Group..."

At eight o'clock in the evening, the press conference officially started.

Zhou Ye hosted the press conference.

Many Chinese people are also watching the press conference. Cars are luxury goods for many people. But although I can't afford it, I can always take a look and understand it, just in case I can afford it in the future.

The press conference officially began. As the press conference progressed, many Chinese people were attracted by the cars released today.

Xuanwu Starlight is big and powerful. It can not only attract people, but also goods. It looks very good.

Although the Xuanwu Beidou is small in size, it can be used as the first car in the family. Although it is small in size, it has a lot of space.

Xuanwu Fit, this is beautiful, fuel-efficient and has good space.

Xuanwu Xingguan, a sedan, is very beautiful, very comfortable, very luxurious, has more space than Santana, is more beautiful than Santana, and has better technology than Santana.

Xuanwu Sea Beast is a large pickup truck that can accommodate people and haul goods. It is definitely a weapon for traveling to construction sites.

The last Xuanwu Raptor is even more domineering and majestic. Whoever sees this big guy likes it.

"The next step is the most important moment. How much do these cars cost? The positioning of our Xuanwu brand is to make cars that ordinary people can afford. Today, we will use price butcher to describe our pricing. Next, I Come and announce the official pricing..."

At the press conference, Zhou Ye took a deep breath, and all the people watching the press conference also looked expectant.

I just watched the press conference and many people were very excited.

Although the cars of the Baihu brand are good, they are expensive. The cheapest one costs 20,000 to 300,000 yuan, which is simply unaffordable.

Now the Xuanwu brand car is here. It doesn't look as luxurious as the Baihu brand, and the price should be much cheaper. Everyone is staring at the TV, waiting for the final answer to be revealed.