Reborn Entrepreneurial Giant.

Chapter 116 Coconut Shoes

When dancing with wolves, it is normal to receive some backlash. Qu Li was not affected much in the company and discussed solutions to the problem with Lin Bing, Xu Lei, Chen Danlin and others.

"First of all, let's decide one thing. Do you agree with our current development direction? Do you want to listen to the opinions of venture capital and focus on fashion clothing e-commerce?" Nao Wai Annei's words are originally correct, but not everyone is like this. You are right, it depends on the results.

"The Internet industry has always been dominated by one company. If we don't do full-category B2C e-commerce, we will definitely be eliminated in the future..." Lin Bing is very insightful about this. Just like Taobao almost monopolizes C2C, they can support countless Jumei .

"It's not that we have to do all categories, it's the market that forces us to make this choice." Xu Lei can also understand Qu Li's logic. Why Jumei wants to completely break away from Taobao is not to retain traffic. If Jumei loses its initiative, Jumei will The space for beautiful imagination will be smaller.

"It's not like venture capital investors didn't expect this. Maybe they don't have the same confidence in Jumei as we do."

"No matter what they think, there are pros and cons to going public early. What do you think?"

"With the example of Amazon, there may not necessarily be venture capital investors willing to..."

Qu Li really wants to say that there is no need to worry about funding issues, but the market is cruel. If you want to build an excellent team, you cannot feed them all and you must learn to find your own food.

"If it can be successfully listed..."

"Who can guarantee that if they say the success rate is 80%, we should believe it?"

After discussing for a long time, everyone felt that they could cooperate, so they contacted Anderson from Lehman again. This time, when watching Qu Li, he could faintly see a hint of Anderson's arrogance. He didn't know if it was his illusion or if it was true.

“Our plan is this…” It’s nothing more than media propaganda and guidance

After listening to it, he felt that there was nothing new. Qu Li didn’t know where Lehman got his confidence.

"I require an IPO before the end of March 08, otherwise I will give up." Qu Li has a lot of cards. Even if he kicks Lehman out, it will not be difficult. Naturally, he is not afraid of any challenge.

"No problem, but I need your cooperation."

"How to cooperate? Those who can cooperate will not be postponed, and those who cannot..."

"Okay, let Xiangyun enter the American market and sell it. It is best to produce one or two hot products."

"It's too difficult. If you build your own website, you may suffer losses."

"It can be sold through platforms such as Amazon and eBay." Anderson is very pragmatic.

"We have no partnership with Amazon."

"Don't worry, we can help you contact us!"

Well, there was no way to shirk it, so Qu Li had no choice but to cooperate and start international business.

“Where is our international headquarters?”

“Xiangjiang is very good, close and convenient.”

In fact, Qu Li would like to register the international headquarters in Singapore. Unfortunately, the company is too small. Not only does it take time to fly to Southeast Asia for office work, but it also lacks effective control.In addition, the corporate tax in Singapore at this time was 20%, which was not reduced to 2010% until 17, while the corporate tax in Hong Kong was 16.5%, and there was no tax on overseas income. No, there was no choice.

"How can we open up the US market?"

"Jumei is obviously not good at this stage. We can only rely on Sun and Moon Fenghua."

"I, I don't know." Chen Danlin was unnaturally stared at by everyone.

"Danlin brand offers quick returns for small orders, relying on the efficiency and speed of supply chain management. We have just started foreign trade..."

"Only Xiangyun, if we can create a hit!"

"There are so many popular products. Xiangyun sells high-quality products that are cheap enough."

"What about Xiangyun's English brand?"

"Soaring clouds, or streamlined into Sclouds, and then launch the global advertising slogan: Life is either a brave adventure or a waste of time, your energy is beyond your imagination!" This advertising slogan was launched by Red Bull after 2013.

"Then do you want to find a spokesperson?"

"Where can I get this money?"

“First hit the market with products, and if that doesn’t work, then look for brand spokespersons.”

Jumei's meeting was simple and direct, and a general decision was made quickly. It would be a lot of trouble to go public so soon, and it might even look like a scam, but things still need to be done.

After the matter was decided, the specific executor turned out to be Qu Li, and no one took the blame. This founder and boss was unqualified.Arrange employees to collect sales information in the North American clothing e-commerce market, as well as Adidas’ popular models, to see if they can imitate them.

“It would be great if there were original new products.”

"Can you conjure it up for me?" Qu Li glared at the man who couldn't speak. Imitation and reference are the keys to success for small businesses.

Qu Li, product director Liu Shulian, sneaker designers Peng Qianli, Chen Danni and other five or six people formed a small team and arranged for people to buy a bunch of sneakers, hoping to get inspiration from them.

Why don't you choose shirts, T-shirts, and canvas shoes? There is no reason. Low-end products have no impact, and there are a lot of classic models that are enough for them to improve. Only sports shoes have some impression on Quli and have a goal.

Coconut shoes have a woven upper with a foam midsole, and the outsole is usually a translucent elastic rubber with a simple frame. It can be reproduced quickly regardless of design or material.Moreover, this kind of brand with all the elements of fashion is likely to become the representative work of Xiangyun sneakers and a famous brand entering the sports shoe market.

So under Qu Li's constant temptation, Chen Danni finally said: "How about we use a design with woven uppers and rubber soles?"

Qu Li pretended to think for a while: "Okay, that's it."

So the classic coconut shoes were born like this. As for whether to go to Kanye, Qu Li has not yet decided. They are a small and medium-sized brand. Unless they sacrifice a lot of profits, how can they compete with the super American daddy family in this era? Superstar collaboration.

After several attempts, the coconut shoe was finally reproduced. This aesthetic woven upper with a unique Chinese charm later seemed to become the standard for high-end sports shoes. I wonder if Adidas Nike, which has been impacted by Xiangyun, will do the same. s Choice.

Qu Li naturally wanted to share his happiness with everyone. The unique shape of the coconut shoes really attracted them. Because these shoes are made of foam, they are light and breathable to wear. They are very suitable for daily activities. They are also novel in style and suitable for casual wear. It can also be adapted to ordinary sports, which is very consistent with the sports fashion positioning of the Xiangyun brand.

"How did you design such great shoes?" Lin Bing originally didn't have much confidence in Qu Li using sports shoes as a breakthrough point, but he didn't expect Qu Li to surprise people habitually.

"This was designed by Peng Qianli based on Chen Danni's ideas and combined with the ideas of our team members, but I really didn't expect that she would be so great!" Qu Li put the credit on Chen Danni. He didn't want to be an entrepreneur like Edison. Such credit is of no benefit to Qu Li, but will make many ordinary people question its authenticity.

Chen Danni craned her neck to wait for the compliment.

"Can this shoe apply for a global patent?" Lin Bing didn't pay attention to anything else.

“Of course, I really hope Adinaike plagiarizes it!”

Let’s call them coconut shoes from now on. Changing the name sounds awkward.