Reborn Entrepreneurial Giant.

Chapter 121 shopee group purchase

The second round of venture capital investment from Lehman Brothers and others transferred the final funds to Jumei's overseas account. Qu Li prepared overseas subsidiaries. It was only the middle of the year and recruiting people was a bit troublesome, but it was more convenient to poach people.

I originally thought there was hope for a few people he met at Google, but unfortunately they were not the same. What is the appeal of a small company? As for Lu Qi from Yahoo, haha, I thought too much.Although they are not good at it, after living in the United States for so long, there are always friends and partners who have made bad choices. In the past few days when Qu Li was negotiating with Twitter and Facebook, Lin Bing and Wang Yunliang rushed over from China, and they were poached from eBay. I have a few Chinese programmers...

Sun Moon Fenghua American Company is located in South San Francisco, because it is relatively close to the port and Facebook, and the cost is relatively cheap.

San Francisco, Los Angeles, Long Beach, Seattle, and Oakland are all major ports on the west coast of the United States, and the shipping time is 13 to 16 days; on the east coast are New York, Houston, New Orleans, Miami, Portland, etc. Does this sound familiar? The shipping time is approximately 25-28 days, but this does not include customs clearance time.

"We will focus our promotion on Facebook. This website has less than 4000 million users, and there are only about 1500 million users in the United States. Is it worth it?" Lin Bing was not very interested in Qu Li's gamble, which was too risky.

"You have to look at the trends. Although MySpace has many users, it doesn't have much value. Sports fashion is Adidas' weak point. Facebook's user group is highly consistent with our target customer group, young boys and girls who pursue fashion." Qu Li Taking the financial magazines he had collected these days, many of them were about Facebook.

“What about Twitter?”

"Just pretend he doesn't exist. I'll spend money to contribute to Jumei. I'll get equity incentives only after seeing the results. Otherwise, I won't charge a penny."

"That's not what I meant." Lin Bing explained

"It doesn't matter. Silicon Valley is so optimistic about Facebook. I think in addition to the bragging factor, the bigger thing is that everyone sees the potential of social networks. After Facebook opened registration last September, registered users experienced explosive growth. And this year, it opened the API interface to the outside world. We can build shopping apps based on Facebook."

"What's more, I thought of a strategy for development in the United States: group buying."

"Group buy?"

“For example, if we set a group purchase price, such as coconut shoes for US$99, a group will only be considered a group purchase if 1000 people purchase it at the same time. However, if a consumer invites 1 to 3 friends to purchase together, they can purchase the product directly without waiting for 1000 people. Buy……"

"..."

You are so mean, you are so mean, this bitch Qu Li is learning from Pin Xixi, no, Huang Zheng hasn’t started a business yet, Qu Li is the original one.

"We buy one product in a group every day for 7 days for each product. If we can't form a group, we give up. We use the single product hit strategy to try out the depth of the American market. After one to two years, we become familiar with the foreign trade process and supply chain management. We can let Danlin women's clothing hit the European and American markets with a price of US$19.9 and a speed of 100 new products being launched every day."

Qu Li formed a relatively systematic idea for Jumei's overseas development, and soon unified his thinking with Lin Bing. While centralizing power through the China-Taiwan system, he must also know how to delegate power.

Decentralization is easier said than done. The quality of professional managers is a big issue. The contract spirit in the United States is just a joke. They will not be soft-hearted and have no moral burden if they can take advantage of loopholes.Do you believe that if he didn’t have enough supervision methods, the founder of Twitter would dare to take away the money?

"If you use the group purchase model, it will be inconvenient to use the danlin brand." Lin Bing reminded

The happy education of Americans has caused many people to lose the ability to distinguish things. If you make it complicated and others form inertial memories, the brand Danlin may not be able to survive.

"What should we do? Group buying is just a current sales form and cannot be long-term."

"Then you can't use group, use shop?"

"Shop? Shopee!"

Another well-known e-commerce company was harmed by him.

Lin Bing and Lin Bing went to Yahoo to visit Yang Zhiyuan again. Qu Li was not willing to buy traffic from Yahoo in the short term, but he could buy soft advertisements. Fortunately, Lao Yang was famous for his good character, so he had the opportunity to be a small person like him. With his talk, Partially recognized by Yang Zhiyuan.

"You bought 5000% of Facebook's shares for US$1 million...that's awesome!" Yang Zhiyuan felt sour in his heart. Who was the former CEO of Yahoo? It's so rubbish.

"Jerry, I'm really sorry this time." Qu Li expressed his apology to Yang Zhiyuan

"You don't need to apologize to me. Yahoo didn't just miss Facebook, but if you give Facebook a valuation of US$50 billion, I'm afraid Silicon Valley will laugh at you."

"We also have a series of advertising cooperation. If Facebook wants to prove that their advertising value is higher than Google, they need to set a typical benchmark. I will pay for this opportunity."

"I was wrong. You are better than I thought. But please note that this Zuckerberg is not simple."

"I know that he is a genius. He studied psychology. I am afraid that he has a much better grasp of people's hearts than us. If Jumei develops too slowly, he will abandon it mercilessly. I believe in Jumei and believe that the Chinese can develop in Jumei." Silicon Valley has its place.”

Then I talked with Yang Zhiyuan about Jumei’s development model in the United States: group buying.A mode that sounds unremarkable doesn't seem to have much appeal anymore.Later, Groupon, the originator of O2O, had no warehouses and no need to worry about logistics. It was an extremely asset-light model, so it received the support of many venture capital investments.

The two did not discuss the establishment of Stripe. Yahoo's market value at this time was about 450 billion U.S. dollars, and Jumei was not qualified. Now it is mainly about good personal relationships.

After leaving Yahoo, the two didn't say anything. If they develop in the United States with Yahoo's blessing, they seem to be able to become a great enterprise. For example, if Google didn't have Yahoo's help in its early stages, it might not be so smooth.

When Shopee was established, it still needed a person in charge. The company had not been established for a long time. If Qu Li had any special trust, that was not the case, so it was better to give this branch more autonomy.

They were lucky. A friend recommended an American who came from Amazon's clothing category and had a good resume. Because the position was more important and he was not sure if there was something fishy behind it, Qu Li did the background adjustment himself and found out He transferred from a programmer to a manager, and failed in the competition when he climbed from the middle to the top at the age of 35 or [-].The strange thing is that he would rather lose some of his stock options to quit Amazon.

"This is a personal question and I refuse to answer it."

"You promise it has nothing to do with personal professional ethics?"

"I promise!" Brady's handsome face showed a little fatigue

"Well, we choose to believe you."

After completing the onboarding procedures, Qu Li introduced Shopee’s model, which is a B2C e-commerce.

"Can we only sell products from Sun and Moon Fenghua or are there no restrictions?" Brady wanted to make it clear.

"In principle, there are no restrictions, but we have to focus on Sun Moon Fenghua's products. Before the company went public, we had limited resources invested in Shopee, with a total of less than 2000 million US dollars. The biggest benefit is opening up Facebook's promotional channels." Qu Liyao Let Brady have a clear understanding of the company and not rush into it.

"Really?" Brady didn't expect that shopee would have such a surprise.

"Of course, there is a three-year strategic cooperation, and the specific cooperation method requires signing a supplementary agreement with Facebook. This needs to be grasped by you."

"Okay, I'm confident." Brady paid attention to Facebook as early as when he was at Amazon. The amplification effect of social networks is very obvious.

"This is our first sports shoe that has registered a global patent. How much do you think we need to prepare for our first group purchase?" Qu Li took out the coconut shoes.

"This is the first of its kind in the world. Adidas Nike doesn't even have it?"

"This matter is easy to confirm. At least I did not find similar products through Google searches. Xiangyun sneakers have applied for many patents around the world around coconut shoes. If there are no accidents, they should be approved soon."

Brady asked a lot of details, including the material of the coconut shoes, design concept, applicable scenarios, expected selling price, etc.

"For $99, the best pair of sneakers below high-end professional sneakers." Brady

"..." It turns out that bragging is not his only patent.

"Three months, one hundred thousand pairs!"