Reborn Entrepreneurial Giant.

Chapter 127 Foresight

More than ten years later, the yield of domestic dairy cows has reached 8.7 tons. Although it is not as good as the 20 tons in a few areas in Europe and the United States, it is not bad.Unfortunately, in 2007, domestic dairy cows produced 4 to 5 tons per unit, which was far lower than the North American average of 10 to 12 tons.

In 2007, there were many problems in the upstream and downstream of the domestic milk industry chain. Take Mengniu as an example. Their "company + farmer" model adopts the process of "decentralized breeding + centralized milking + unified processing". It looks very good, but there are more than 3000 Most milk stations are funded by private capital (individuals).

This does not seem to be done by Mengniu, a milk company, but a common phenomenon in the industry. They collect milk from dairy farmers and need to go through milk stations. However, at this time, low-temperature cold chain transportation and storage equipment cannot cover the entire milk industry chain. The equipment and management level of milk stations are poor. High but low, the quality of personnel is uneven.Manage vulnerabilities and defects at a glance…

"There are more than [-] milk stations in the country run by individuals, right? Are their interests consistent with the interests of milk companies? It is difficult to guarantee the quality of milk in large-scale free-range farming. In order to pursue short-term profits, will the people in charge of these milk stations Thinking of ways to use various additives that do not meet the requirements to improve the quality of milk?"

"People in our milk industry are not as bad as you think!" Niu Gen said harshly.

"Milk companies across the country are facing the problem of milk supply depletion, and they are all scrambling for milk sources. As long as the milk is squeezed out, it will be sold. Anyway, you don't want it and I want it. Dairy farmers and milk stations don't worry about not being able to sell the milk. They just worry about it. The money earned is too little, but the industry is developing too fast. Even if they are found to have problems by you, who would dare to cut off a strong man..."

Qu Li talked eloquently and explained the problem thoroughly in a few words. After the milk station received the milk, Mengniu did not buy it, but Yili bought it and a certain deer bought it, so the person in charge of the milk station was confident.Furthermore, Mengniu has more than 3000 milk stations. How can we supervise, monitor, monitor, and arrange on-site employees through video surveillance and GPS positioning with manpower?Assuming that the milk company directly manages the milk stations (Mengniu approach), 3000 milk stations will require 1000 more employees, right?How to recruit and how long does it take to train?

In a word, as long as dairy farmers cannot control milk production and quality from the source, and more milk station models exist on a large scale, dairy companies will basically be unable to guarantee the quality of raw milk.

"Qu Li's speech is as sharp as ever. I wonder what Niu always wants to say." The host turned to Niu Gen and asked Niu Gen who asked Ni to stir up trouble.

"I can only say that Qu Li underestimated Mengniu and the national dairy companies. Our company has passed international standard certification and is a nationally well-known trademark and inspection-free product..." Niu Gen may not be quick-witted and can't think of a rebuttal, so he has no choice but to slap the blame, but Doesn’t he know what Qu Li said?I definitely know, and I know more, but my butt determines my head.

Just like the famous Ford Pinto case, Ford knew that product design defects would bring fatal dangers to consumers, but after evaluation, they found that it would cost 2 million US dollars to improve the design defects, and calculated the probability of accidents causing the death of car owners and the cost to Ford. After paying only US$5000 million in compensation, Ford chose to sacrifice the lives of car owners and not correct the design defects.

"Mengniu is not planned, but built with solid products, services and systems." Jack Ma spoke for Niu Gen. He may think that Qu Li is talking nonsense in an industry that he is not good at.

Qu Li hesitated for a moment and didn't say anything. It wasn't that he didn't want to, but he said he was cheated. If he continued talking, he would be locked up in the dark room again.

In the following program, Qu Li gave up the opportunity to perform to the contestants. He only said that his criteria for selecting candidates are that they are independent, tough, and have the ability to learn from phenomena to see the essence:

"A person's success in starting a business requires luck, ability and time. There are many examples of good luck. Before 2000, a large number of people working in the computer industry changed their destiny with one or two ideas. I was also lucky and cheated by bragging. When Google Engineering Director Lin Bing and other elites joined in, they gained certain abilities..."

"If you are unlucky and enter the wrong industry, then trade time for luck. One is to change your industry. In addition, most industries have economic cycles. If you leave these 10 years to others, the economic cycle of the next 10 years may be your turn. is you……"

"Anyway, I believe that a person's success in starting a business depends three-quarters on ability and seven-cents on luck. If you throw me into China 100 years ago, or other countries in Asia, Africa and Latin America, whether I can survive is still a question. Except for the United States, there are no other countries in the world. There will be a large number of Internet entrepreneurs in China. If you don’t believe it, look at Japan, South Korea and the European Union. If they have an Internet company that can surpass Baidu, Penguin, Ali and Jumei in ten years, I will lose..."

"Are you so optimistic about domestic development and your companies?" the host chatted with Qu Li

"I'm talking about the Internet industry, not including others."

"Well, why can't Shanda, Zhengtu, and Ctrip, the three major portals?"

"Why are you asking me this?" Qu Li glanced at Niu Gen. Could it be that this is the cause of the disaster?

"Since you are optimistic about Baidu, Penguin and Ahri, you are not optimistic about the future of other domestic Internet companies. Is there a reason for this?"

“It’s not that I’m not optimistic, I just think that the certainty of Baidu, Penguin and Ahri is very high, while other companies cannot see such high certainty for the time being.”

"Can you tell me in detail, and let everyone see why you became the 2006 Central Financial Person of the Year..." The host resorted to provocation.

"Then I'll just say it, and everyone will just listen to it..."

"The first is Baidu. Its only domestic competitor is Google. In terms of technology and search experience, Baidu is not inferior to Google. Zhongguo companies are better at localization, and what do you say about Google? Zhongguo's information Safety is important…”

"Penguin's QO has the largest number of users in the country and has almost built a complete online social relationship network. In the PC Internet era, the vast majority of netizens cannot get rid of QO and rebuild their social relationships. Only the mobile Internet can reconstruct this Everything will depend on who has stronger execution ability at that time.”

"Because of such social attributes, the first thing many users do when surfing the Internet is to log in to QO. Penguin has such a strong source of traffic. If they want to make games, they have almost unlimited opportunities for trial and error. There is no antitrust law in China, so Penguin can enter any emerging Internet industry without any obstacles. Every entrepreneur will face this topic: If Penguin also wants to do the industry you choose, what should you do?"

"What can defeat Penguin is not only the reconstruction opportunities brought by the mobile Internet, but also professionalism. No matter how hard Penguin tries, they will never be able to defeat Baidu and Ali, including Jumei, in the search and e-commerce fields."

"Are you so confident?"

"I have said many times about Jumei's business model. What we pursue is not scale but efficiency, but the ability to integrate the upstream and downstream industry chains. Penguin can make quick money like games. Why should we make hard money like B2C? Wait until they think about it. When they are making hard money, the market has given them no chance.”