Reborn Entrepreneurial Giant.

Chapter 146

At the end of 2007, the subprime mortgage crisis intensified, and the five major central banks of the United States, Canada, the United Kingdom, Switzerland and the European Union joined forces to rescue the market. Therefore, the stock market did not collapse. However, Citibank's stock price fell by 43% and AIG's stock price fell by 15%, which meant that the three major stock indexes did not fall. .

Of course Qu Li was happy that he was making money, but the snowstorm that broke out in the south of the country made him unhappy. Not only were the southern provinces experiencing widespread water and power outages due to low temperature and heavy snowfall, but also because of transportation disruptions, many tragedies occurred in various places.

This natural disaster caused a lot of losses to Jumei. Before the Spring Festival, there was always a high-frequency shopping period. However, because Jumei’s OEMs were concentrated in Guangdong Province, they could not be shipped out, which seriously affected the sales of Jumei Mall. Sale.

"How long can our inventory last in Beijin and Shanghai?" Qu Li detoured to Pengcheng and returned to Yangcheng. He did not accept interviews with reporters and returned to Jumei to deal with various emergencies urgently.

"We can still hold on until the Chinese New Year. During this period, sales on major shopping platforms have dropped significantly..."

In other words, because of the disaster in the south, domestic logistics and transportation channels have been greatly affected.It's just slow now, but it won't move after a while. The airport in Yangcheng is suspended, and the Yangcheng Railway Station is stranded with dozens or millions of passengers waiting to return home.

"Do we have enough convenience food in each truck? Are the convenience food reserves in the Yangcheng warehouse ready?" Qu Li thought of this when he received a domestic call in the United States. He remembered that 80 million people were stranded on the Yangcheng train during the Spring Festival travel rush. Returning passengers.On the expressway, due to long-term stranding, lack of food has become the norm, and a pack of instant noodles sells for more than 20 yuan.

Faced with such a large-scale natural disaster, Qu Li really couldn't think of a good way. Should he be asked to buy dozens of helicopters to provide airdrop support to the affected people?That's too late!So Qu Li informed them on the phone to transport Jumei's goods to the northern warehouse as soon as possible and purchase a large amount of convenience food and bottled water at the Yangcheng warehouse.

"It has been arranged. Once we are stuck on the road, we can save some food and last for a week."

"We have an early holiday this year. If you can take a flight after the 20th, try to fly back to your hometown." If you can't think of a way, try to avoid it and go to the head office for an early holiday. Anyway, they just went public and they have money. In the end, there will be no more people who need the company to pay for the air tickets. 50 people, 3000 per person is only 15, just a drizzle.

"Those who are willing to stay in Yangcheng for the New Year, including the logistics team, are always ready to volunteer and help as many people as they can..."

Jumei is working hard to deal with the snowstorm, but the online reports on him show no sign of stopping. At the beginning of the new week, Jumei's stock price has risen to more than 20 US dollars, and Qu Li's net worth continues to rise.According to the Rich Edition released in November 2007, he can be ranked approximately 11th.As a result, 36-year-old Qu Li successfully became the youngest CEO of a listed company in the world, and also ranked among Forbes' youngest self-made billionaires.

When a peer surpasses you by a little, you may be jealous. When a peer surpasses you by too much, then there is only envy.Because Qu Li went public on Jumei, the number of voices questioning him on the Internet at home and abroad decreased a lot.

Yang Shi invited him to participate in this year's annual financial figures award. Last year, as the youngest winner, he and Yang Shi were questioned. This time, they are proud.Can Qu Li refuse Yang Shi's invitation? No.

But before going to Beijin, we have to arrange the duty work in Jumei. They also have shopee. We can't let the American shopee cut off the supply because of the snowstorm in the south, right?

And if you think that if the product cannot be delivered, they will have no job. It is impossible. Qu Li plans to let Riyue Fenghua and Anta cooperate to develop a professional running shoe for sale in North America, and at the same time authorize Anta to sell coconut shoes in the country. The two parties will Share sales, or collect royalties, if possible, let Xiangyun brand coconut shoes enter Anta retail stores.

Of course, if you have money, you will expand the Xiangyun brand product line. Sports fashion and leisure series include coconut shoes, as well as white shoes, Forrest Gump shoes, and canvas shoes. If there are no products in the professional sports field, it is likely to be questioned as a fake sports brand. So I approached Anta and Li Ning to cooperate. As for why I chose Anta, of course it was because Li Ning regarded him as a general and wanted to educate him.

"I think there is a need for well-known spokespersons, otherwise Xiangyun's audience is too small, and young people in Europe and the United States need more reasons to buy Xiangyun." Liu Shulian, product director of Sun and Moon Fenghua, argued that there are too few brands in the world that do not need spokespersons.

"Then how can we compete with Adina as a spokesperson?"

"Our positioning is different and there is no need to compete with them."

Basketball, football, American football, tennis, golf, and track and field are all Adidas Nike's focus. It is difficult for valuable fish to slip through the net and pass to other small brands.

"Our spokespersons can focus on swimming, diving, table tennis, badminton and other fields that the country is good at, as well as track and field..." Liu Shulian thought of Liu Xiang

“But our main market is in North America!”

"How about we find celebrities to endorse us?"

“The value for money is too low...”

"Domestic spokespersons are low in cost performance, but they have little impact on Xiangyun's sales in the international market."

"First collect outstanding athletes in these fields to see if there are any athletes that are missing or cost-effective..."

Xiangyun's sales volume is only 2000 million US dollars, and it has not yet developed offline sales channels. At this time, it is looking for spokespersons. These people are arrogant and arrogant just after going public and making a fortune.It's a pity that they didn't know that Quli would strictly restrict the use of funds in the first half of the year. They had to wait for the subprime mortgage crisis to further ferment and let everyone see the impact before unblocking it.

In fact, the impact has already appeared. Yangcheng's foreign trade orders have dropped sharply, and the missing quota of Sun and Moon Fenghua can easily be replenished.

Taking advantage of the stagnant development of Jumei in China, Xu Lei took some people on a business trip to the United States and was not planning to go home during the Chinese New Year.Chen Danlin and Liu Shulian went to Sun Moon Fenghua to supervise the development of new products. Although the reference is useful, Danlin cannot do without her own style.I am not going back to my hometown for the Spring Festival this year.Lin Bing is in charge of the middle office, developing information systems, ERP software, etc. for Jumei and Riyue Fenghua supply chain companies. It doesn't matter whether he goes home during the Spring Festival or not.

The most uncomfortable thing is Zhou Ting, the head of the logistics department. He has to stay and work overtime in the face of a catastrophic disaster. Xu Xiaoqin, who is in charge of human resources, also has to arrange for his subordinates to keep in touch with the company's employees.

Only Qu Li was very leisurely and rushed to Xiangjiang again. The international crude oil price fell below 12 US dollars a barrel in early December, and then failed to hit 90 US dollars. By the end of January, it fell below 100 US dollars again. It was time to enter the market.

But 2008 is destined to be a spectacular year. The international crude oil price has risen to US$150 and dropped to US$30. If the operation is not good, both long and short positions will lose money.then what should we do?Of course, we use human power to monitor the market.

Zhang Yiwen established Xiangjiang Investment in Xingsha, and then put up a brand in Xiangjiang. Qu Li used a method similar to entrusted investment to ask them to help with operations.Specifically, Qu Li issued the order to formulate the plan, and the Xiangjiang Investment Arrangement Team was responsible for monitoring the market, placing orders, and collecting commissions.

After finalizing the agreement, Qu Li used Japanese yen and Euro government bonds as collateral, borrowed US$[-] million, and then went long on crude oil futures through HSBC and Goldman Sachs.With team operation, the long way is more flexible, but it is inconvenient to understand and calculate.

这里直接在90美元以下买入1万手原油多单，价格上涨1美元，盈利1000万美元。原油价格涨到150美元盈利6亿美元，而且1亿美元保证金还是自己的。