Reborn Entrepreneurial Giant.

Chapter 154 Juhuasuan

Qu Li's dream is his dream. Li Yinan, Lin Bin and other big guys are willing to help. It doesn't matter if they don't want to help. Anyway, if you follow the established route, it will be realized sooner or later.For Qu Li, how to survive and develop Glory and Jumei is the most important thing.

Jumei’s first quarter financial report finally came out at the end of February. Thanks to Black Friday, shopee’s sales in the first quarter surged by more than 3000 million US dollars. Due to the impact of natural disasters in China, there were only 1.5 million Softmei coins, which is Jumei coins. Mei’s revenue in the first quarter was approximately US$5000 million, of which approximately US$1500 million was attributed to Sun and Moon Fenghua.

Such growth figures are not amazing, they are quite satisfactory. As reflected in the stock market, Jumei's stock price continues to fall, remaining between 15 and 16 US dollars.

"My plan is for Jumei to open up to brands and allow them to set up third-party flagship stores to maintain Jumei's status as a regular merchandiser; the other is to launch group buying activities in the country..." Xu Lei came back from the United States and put forward his own opinions

Jumei purchases goods from other brands and establishes a dedicated self-operated brand flagship store. Now open, the brand owners are allowed to sell and deliver goods themselves, and Jumei collects transaction commissions. This can quickly expand the transaction volume, and it has been planned for a long time. , has been doing it, but the resources invested are not large.Now we are ready to spend money and money on people and traffic.

"Group buying, one per day or one per week? Should we do it on our website or cooperate with portals such as Penguin?"

"Let's do it ourselves..."

"Selling clothing or all categories?" Qu Li hesitated.

"All categories, we can't just rely on the Yangcheng warehouse." Xu Lei and others have always disagreed with Qu Li's establishment of transshipment warehouses in Beijin, Magic City and other places. They think it is of little use. This time from mid-January to late February Traffic in the south was disrupted, the Yangcheng warehouse was bursting, and goods were released, which seriously affected Jumei's sales and caused huge economic losses.

"Can we sustain digital 3C, major appliances, food, and department stores..."

"Build the warehouse first..."

"Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Rongning, Chang'an, Jiangcheng, Yiwu..."

Meetings at Jumei are concise and efficient. The main contents are notified to everyone before the meeting. Think about it in advance and discuss any objections later.

"What is the name of our group buying channel?" Xu Lei, who presided over the meeting, asked

"Juhuasuan, but I have another idea. Can we integrate all categories of food and department stores into group buying websites, so that Jumei platform can maintain a high-quality and cost-effective image, and Juhuasuan can take the ultimate cost-effective route..."

Qu Li wants to say that Jumei is mid-to-high-end and Juhua is mid-to-low-end, but some words are easy to say but difficult to take back. A typical example is Rebus's "Whoever wins the diaosi will win the world". Because of this sentence, coarse grains The high-end route of mobile phones has not been going smoothly, and there are always people who subconsciously resist. The term "diaosi" can be used to mock oneself, but it can be ridiculed by others...

"Set up another website?"

"Is it difficult? Let Juhuasuan and Jumei be each other's largest sub-columns. At the same time, the display and search of Jumei will increase the weight of high-quality products, and the weight of low-priced products will be increased on Juhuasuan." Although Qu Li knew that only one website could It is easier for consumers to focus, but the route Jumei took from the beginning is not suitable for becoming a large platform for all categories.If you really want to become a Goudong, all your previous accumulation and accumulation will be in vain.

"This is what I think about. The gap between the rich and the poor in China continues to widen. This trend is difficult to change. Jumei's target customers may only be one to two hundred million nationwide, but the e-commerce platform must be large-scale, low-priced, and high-efficiency. At this time, we We have to make a choice, either give up the brand advantage that Jumei has accumulated and start a price war with Taobao Mall, or start a new one, and naturally retain Jumei’s current advantages..."

Qu Li feels that the success of Tmall is due to a certain amount of chance. Taobao is a traditional big market where thieves, swindlers and trash can be found. Tmall is a supermarket next to a mud pile, and Goudong is another high-rise building on a cement road. Regarding the big supermarket nearby, if you had a choice, which store would consumers go into?

Qu Li wants to build Jumei into a self-operated flagship store of the brand, with guaranteed authenticity, Jumei cash on delivery, door-to-door delivery and other value-added services.Juhuasuan focuses on the ultimate cost-effectiveness, such as clearance items of foreign trade brands, as well as a large number of white label and cut-label products.

"Under the subprime mortgage crisis, a large number of domestic foreign trade companies have difficulty surviving. We need to help these companies expand their living space. Since external demand is weak, we should increase domestic demand. The best way to promote domestic demand is to reduce prices..."

Although these words are true, they are more for propaganda and to match the "diplomatic rhetoric" formed by the local court.The result of their discussion was that Jumei serves brand merchants and provides high value-added services; Juhuasuan should achieve large scale, multiple choices, and low prices.After clarifying this line, Lin Bing and Xu Lei started work.

Launching the Juhua website is a simple matter, but the two websites are on the same platform and adopt different operating rules, and there are quite a lot involved.

Fortunately, it's not Qu Li himself who is in trouble. Jumei has established a technical middle office and a business middle office, and the person in charge is Lin Bing, so work overtime to get mad!Qu Li previously promised Lin Bing not to work overtime. He still remembered it, but Lin Bing was the founder and had the right to make decisions. Overtime was his own choice.

Faced with Qu Li's shamelessness, Lin Bing raised his middle finger. He was good at everything at his young age, but had one bad habit: he was stinky and shameless!

Qu Li was not ashamed. Sometimes he and Tan Lijun would visit companies in the Pearl River Delta region, and sometimes he would take the initiative to visit them. Jumei wanted to sell mobile phones, digital computers, offices and major appliances.

Being at the center of Zhongguo's electronic product supply chain, while Jumei's market value is still there and Qu Li's net worth has not declined, it is a good time to visit when he has more face.At the very least, the purchase price obtained by Jumei, who was new to this industry, was lower than that of Goudong at this time.

In addition, Chen Danlin is responsible for the maternal and infant toys category and is preparing to purchase a batch of imported milk powder to deal with a possible milk powder crisis.In fact, there is another more important crisis. Unfortunately, I can neither write it nor put it into effect. I can only take advantage of this full-category expansion to stock up on more food and water in the Chengdu warehouse. The reason is quite simple:

Yunnan, Guizhou, Sichuan and Qinghai-Tibet are earthquake-prone areas. Due to comprehensive cost considerations, more earthquake relief food and medical supplies can be stored in Chengdu.The money is not much, only in the millions. The key is to connect many food and pharmaceutical companies through their procurement system.

It is a pity that the two certificates, "Internet Drug Information Service Qualification Certificate" and "Internet Drug Transaction Service Qualification Certificate", have too many requirements and are difficult to obtain. Otherwise, Jumei would have opened a medical center.

Just after Qu Li returned to Yangcheng to make various preparations, time had quietly arrived in March. The two sessions had not yet ended. Sun Jianhe, the head of financial investment who was still undergoing the test of Qu Li, made a report to him: "We are shorting Bear Stearns, the weakest of the five major investment banks on Wall Street..."